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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb052010

D-Wade's 'Nightmare' Has Nike's Jordan Brand Sleeping Soundly

The opposition's worst nightmare - D-Wade soaring to the hoop in Air Jordan 2010s.February 4, 2010: Jordan Brand knows that Dwyane Wade gives opposing players nightmares, which is why the Nike division has named its latest spot, “Nightmares Never Sleep.”  The commercial, part of the umbrella "Become Legendary" campaign, anchors a marketing push for the Air Jordan 2010, which is being released to correspond with the 2010 NBA All-Star Game Feb. 14.

This is the 25th anniversary edition of Air Jordan, which were named Air Jordan I-though-X3 but switched after 23, the number Michael Jordan wore for most of his NBA career, to the year in which the shoe is released.

Wade switched from Nike division Converse, with which he had been aligned since joining the NBA in 2003, to Nike's Jordan Brand last July. This is his second spot for Jordan Brand but first solo effort. He appeared alongside other Jordan Brand team members in "Slap,"  which broke at the start of the current NBA season.

“Nightmares Never Sleep” will air on networks including ESPN, TNT and ABC, and in cinemas nationwide. Print ads will be featured in Antenna, RISE, Slam, XXL, Dime, Bounce and Sole Collector. Lead agency is Wieden + Kennedy, New York.

The integrated ad campaign will also be fully complemented with a digital presence, created by Blast Radius, for www.Jumpman23.com, as well as in-store retail marketing and consumer events throughout 2010. MSRP is $170.

Jordan and Wade show off the latest kicks.“We chose the ‘Nightmares Never Sleep’ spot to debut the Air Jordan 2010 and to show how unstoppable Dwyane Wade is as a basketball player,” Sean Tresvant, marketing director for Jordan Brand, said in a statement. “The ad also continues the Brand’s celebration of the 25th anniversary of the Air Jordan basketball shoe.”

“Nightmares Never Sleep” takes viewers "to another world view of a basketball player's 'nightmares' when dealing with the unstoppable Dwyane Wade on-court during an intense basketball game."

Wade will be the first Team Jordan athlete to debut the Air Jordan 2010 on-court during this year’s All-Star weekend. Team Jordan also includes NBA stars Carmelo Anthony, Chris Paul and Derek Jeter of the New York Yankees. Wade, Anthony, Paul and Team Jordan members Joe Johnson and Gerald Wallace all were selected to play in the 2010 NBA All-Star Game, although knee surgery has put Paul out of action until at least mid-March.

D-Wade, C-Paul, Jeter In New 'Become Legendary' Spot For Jordan Brand

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