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• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

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Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

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1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov022012

Wal-Mart Scores Title Sponsorship Of College Basketball Carrier Classic Games

Special to NYSportsJournalism.com

November 2, 2012: Global retailer Wal-Mart has signed a multi-year deal making it title sponsor of the Carrier Classic, a college basketball event that will take place next week the flight deck of the USS Yorktown aircraft carrier docked at Patriot's Point, Charleston, SC.

For the second annual Carrier Classic, two games on Nov. 9 will feature the men's hoops teams from Ohio State and Marquette, and the women's hoops teams from Notre Dame and Ohio State.

The games will be telecast live on NBC Sports Network.

Financial terms of the deal with Wal-Mart were not disclosed. Wal-Mart replaces Quicken Loans as title sponsor. Quickens Loans remains a sponsor of the Carrier Classic.

The inaugural Carrier Classic was played last November between North Carolina and Michigan State on the flight deck of the USS Carl Vinson, docked in San Diego. President Barack Obama and First Lady Michelle Obama were among those in attendance. The women's game was added beginning this year.

As was the case last year, the 2012 Wal-Mart Carrier Classic is being played on Veterans' Day weekend and includes major support from and for veterans and the Armed Forces.

Sponsors also include American Airlines, Applebee's, Coca-Cola, Coors Light, EA Sports, JetBlue, LucasFilm, Miller High Life, PowerAde, Quicken Loans, Sears and Southwest Airlines.



Wal-Mart said that support would be anchored by a veteran's appreciation campaign to "promote awareness of the event and encourage every American to share a message of thanks to the over 25 million active duty and veterans who serve our country."

Activation includes a social media campaign on Wal-Mart's Facebook page (where visitors can send a note of appreciation to veterans via text, photos and videos; an in-store promotion in more than 3,300 Wal-Mart locations; and game-day TV ads.

Morale Entertainment Foundation, producers of the Carrier Classic, will support via social media, TV and radio promotion. Messages collected on the Carrier Classic and Wal-Mart's Facebook pages "will be a part of the game production both in-venue and during telecast on NBC Sports Network," according to Morale Entertainment.

"We can now deliver every American's message of 'Thank You' into the largest-ever veteran's appreciation campaign for all those who have served our country."

"With Wal-Mart's support we can now deliver every American's simple message of 'Thank You' into the largest-ever veteran's appreciation campaign for all those who have served our country and the over 25 million active duty and veterans," Ken Kinnear, director for Morale Entertainment Foundation, said in a statement.  "These messages from Wal-Mart customers will be an integral part of our game content and experience."

Separately, ESPN said that its College GameDay Built by The Home Depot on Nov. 10 would originate from the flight deck of the USS San Diego, currently home-ported at Naval Base San Diego. The broadcast is part of ESPN’s fourth annual America’s Heroes: A Salute to Our Veterans, which will honor veterans and troops in programming across ESPN’s U.S. media platforms.

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