Monday
Dec062010

Amway Deal: Former NFL MVP Kurt Warner Is Now Dancing With The Marketing Stars

December 6, 2010: Kurt Warner was a star on the football field. Now, the retired quarterback is garnering success on Madison Avenue after starring on ABC’s Dancing with the Stars.

Amway North America said that it has signed Warner to a multi-year endorsement deal to represent Nutrilite, among the world’s leading brands of vitamin, minerals and dietary supplements. Warner recently was among the final five competitors in Season 11 of Dancing with the Stars.

Financial terms of the agreement were not disclosed.
 
Amway said that Warner is the first pro football player to sign a deal to endorse Nutrilite in  the brand’s 76-year history. Although specific marketing details were not released, Amway said that Warner would represent the entire Nutrilite product line, including vitamins, minerals, dietary supplements, as well as weight management, sports and energy products, protein bars and sports drinks.

Warner and 'Dancing with the Stars' partner Anna Trebunskaya. (Photo: ABC)In addition, Amway said it would be making a $50,000 donation to the Kurt Warner First Things First Foundation, which is "dedicated to impacting lives by promoting Christian values, sharing experiences and providing opportunities to encourage everyone that all things are possible when people seek to put ‘first things first."

“Kurt‘s life is a true American success story, and in many ways, parallels the experiences of our Independent Business Owners, many of whom have persevered to overcome obstacles to achieve success,” Jori Hartwig, vp-marketing for Amway North America, said in a statement. “Even after retiring from football, he continues to inspire those who lead an active lifestyle and strive to achieve optimal health, while devoting oneself to family and community.”

"The people at Amway share the same business philosophies and family values that I apply to my professional and personal life."

Amway has been active in the sports field, including naming rights to the new Amway Center that is home to the NBA's Orlando Magic and a sponsorship deal with the NHL's Detroit Red Wings.

According to Warner, a two-time NFL MVP and the MVP of Super Bowl XXXIV who currently serves as an in-studio analyst for NFL Network, “The people at Amway share the same business philosophies and family values that I apply to my professional and personal life. So, in that sense, it was really easy to see why I should partner with the Nutrilite brand together in an effort to educate consumers on the benefits of proper nutrition and help Amway’s Independent Business Owners maximize their opportunities.”

From 1998-2009, Warner played for the St. Louis Rams, leading them to a Super Bowl win in 2000 over the Tennessee Titans, New York Giants and Arizona Cardinals, passing for more than 32,000 yards and 208 touchdowns. He was named NFL MVP in 1999 and 2001.

Amway Taking Its Message Directly To Sports Fans

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