Main
Monday
Dec062010

Amway Deal: Former NFL MVP Kurt Warner Is Now Dancing With The Marketing Stars

December 6, 2010: Kurt Warner was a star on the football field. Now, the retired quarterback is garnering success on Madison Avenue after starring on ABC’s Dancing with the Stars.

Amway North America said that it has signed Warner to a multi-year endorsement deal to represent Nutrilite, among the world’s leading brands of vitamin, minerals and dietary supplements. Warner recently was among the final five competitors in Season 11 of Dancing with the Stars.

Financial terms of the agreement were not disclosed.
 
Amway said that Warner is the first pro football player to sign a deal to endorse Nutrilite in  the brand’s 76-year history. Although specific marketing details were not released, Amway said that Warner would represent the entire Nutrilite product line, including vitamins, minerals, dietary supplements, as well as weight management, sports and energy products, protein bars and sports drinks.

Warner and 'Dancing with the Stars' partner Anna Trebunskaya. (Photo: ABC)In addition, Amway said it would be making a $50,000 donation to the Kurt Warner First Things First Foundation, which is "dedicated to impacting lives by promoting Christian values, sharing experiences and providing opportunities to encourage everyone that all things are possible when people seek to put ‘first things first."

“Kurt‘s life is a true American success story, and in many ways, parallels the experiences of our Independent Business Owners, many of whom have persevered to overcome obstacles to achieve success,” Jori Hartwig, vp-marketing for Amway North America, said in a statement. “Even after retiring from football, he continues to inspire those who lead an active lifestyle and strive to achieve optimal health, while devoting oneself to family and community.”

"The people at Amway share the same business philosophies and family values that I apply to my professional and personal life."

Amway has been active in the sports field, including naming rights to the new Amway Center that is home to the NBA's Orlando Magic and a sponsorship deal with the NHL's Detroit Red Wings.

According to Warner, a two-time NFL MVP and the MVP of Super Bowl XXXIV who currently serves as an in-studio analyst for NFL Network, “The people at Amway share the same business philosophies and family values that I apply to my professional and personal life. So, in that sense, it was really easy to see why I should partner with the Nutrilite brand together in an effort to educate consumers on the benefits of proper nutrition and help Amway’s Independent Business Owners maximize their opportunities.”

From 1998-2009, Warner played for the St. Louis Rams, leading them to a Super Bowl win in 2000 over the Tennessee Titans, New York Giants and Arizona Cardinals, passing for more than 32,000 yards and 208 touchdowns. He was named NFL MVP in 1999 and 2001.

Amway Taking Its Message Directly To Sports Fans

Back to Sponsorships

Back to Home Page

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Football is definitely one of the most significant sports in America. It has a important following.
  • Response
    NYSportsJournalism.com - Warner Does Marketing Dance - Amway Deal: Former NFL MVP Kurt Warner Is Now Dancing With The Marketing Stars

Reader Comments (3)

I really enjoyed this article.
I am always trying to foster good relationships with people who can help my cause.Bally shoes replica
Thanks for this short and informative post.

December 23, 2010 | Unregistered CommenterHardy shoes

I really china+wholesale+free+shipping+rolex
enjoyed this post. You describe this topic replica u boat free shipping
very well. I really enjoy reading your blog and I will definitely bookmark it! Keep up the interesting posts! Replica Rolex Watches

November 16, 2011 | Unregistered Commenterswiss replica watches

Cheap Moncler

Down now no longer force yourself to keep warm while wearing a single product, 2011 NEW Style Pop star moncler for sale Women Down Coat Black while the real hero to become popular! Profile of both elements have become more fashion or up! Vibrant color, pilot jacket models are a good choice. Go and see ... ... moncler vest Loire Women Down Coats Red classic style red jackets, black waist belt is designed to highlight the personality, as a whole is no longer so loud it! 2011 New moncler vest New Pop star Women down coat long Chocolate color variety of this season's jackets, waist more modified physique! Winter orange-red hooded down coat.


http://www.moncleronlinesaleshop.com/
monster headphones

Monster has always had two ear headset headphones, Beats Tour-a nickname is noodles headphones, its resolving power, bass and vocals dive enthusiasts have been well received, Monster Beats By Dr Dre studio Headphones on sale High Performance Professional Lavender the other a Turbine, nicknamed turbo headphones, Gengshi won the "subwoofer inside the headphones," the reputation, bass dive, world goes. Monster Beats By Dr Dre studio Headphones Diamond High Performance Professional white turbo is the magic sound of the company's patented technology, which can minimize magnetic leakage and magnetic interference, but also has a very excellent acoustic response curve, is the magic sound of one of the most effective products. Monster Beats By Dr Dre studio Headphones Lebron James limited edition Red magic sound of the turbine according to the good market response, Monster introduced Turbine Pro-Turbo Professional, Turbo's excellent use of the headphone structure, based on the original turbo upgrade, reached a new height.


http://www.monstersalestore.com/
uggboots

Cold winter, some scary low temperatures. UGG Bailey Button Kids Coffee Boots pair of warm snow boots fashion appears to be very important. Xiao Bian today to recommend to you several beautiful snow boots, it is both warm and very fashionable gorgeous. A feeling of pink create a lovely girl, although the thick stack of clothes too cumbersome outfit, UGG Fringe Cardy Wool Knit Black but waterproof socks to reduce the high heels with knees a little heavy feeling, but also by light romantic beauty. Relaxed summer filled with micro-US atmosphere, showing the thick end fashion! But also show the proportion of slender legs make sense of style even more points! Water Red UGG Bailey Button Kids Boots easily with geometric dress or shorts, pants fit tannins, etc., will be able to grasp the way people look KEEP!


http://www.uggbootslinesales.com/

December 29, 2011 | Unregistered CommenterCheap Moncler monster

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>