Top
NEWS REAL

• ESPN said it would add two late-night shows to its programming line-up beginning Jan. 28, 2019: Now or Never (ESPN2) hosted by Steve Covino, Rich Davis, and Janelle Marie Rodriguez; and Ahora o Nunca (ESPN Deportes),hosted by ESPN Deportes’ Mauricio Pedroza, Herculez Gomez and Janelle Marie Rodriguez. The shows “will be dedicated to covering the intersection of sports and pop culture for young, multicultural sports fans.”

• Sports apparel firm Fanatics, which has alliances with most of the major pro sports leagues, has signed its first college deal, with the University of Oregon, to become a licensee, manufacturer and retailer for the University’s apparel, headwear and numerous other product categories. The deal, which begins Jan. 1, 2020, was put at $25 million for ten years by industry analysts. Nike and Columbia Sportswear will remain as prominent University of Oregon partners.

• The 2019 Bridgestone NHL Winter Classic between the  Boston Bruins and host Chicago Blackhawks is scheduled for Jan. 1 outdoors in Notre Dame Stadium. Before that happens, Road To The NHL Winter Classic docu-series returns to go behind the scenes with both teams, with the three-week, limited series premiering in the U.S. Dec. 19 on NBCSN (11:30 PM ET).  The series is produced by Ross Greenburg Productions in association with NHL Original Productions.

• Seeking to continue expanding its presence in China, the NFL has signed a digital partnership with Youku, the video entertainment platform for Alibaba Group, intended to “bring high-quality football programming to Chinese fans.” Weekly programming on Youku's sports channel will feature game highlights and behind-the-scenes stories from NFL games, including the Super Bowl, NFL Kickoff, Thanksgiving, NFL Draft and NFL International series.

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items: 
• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
• Babe Ruth 1934 Tour of Japan presentational pass
• Babe Ruth personal photographic albums including autographed exemplars
• Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:
• Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
• Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
• Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The NBA Lights Up Xmas See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov062017

PepsiCo Expands Alliance With Warriors, Becomes Founding Partner At New Arena

Special To NYSportsJournalism.com

November 6, 2017: PepsiCo, already an established partner with the defending NBA champion Golden State Warriors, is expanding and extending its alliance with the team, signing a multi-year deal that includes becoming a Founding Partner at the franchise’s new arena, scheduled to open for the 2019 season.

This agreement builds on a current deal with PepsiCo's Gatorade brand but now names the company as the team’s exclusive snacks and non-alcoholic beverage provider for the team, which will carry over when the Warriors move from Oakland’s Oracle Arena to the Chase Center in San Francisco (see in an artist's rendition).

PepsiCo will also have in Chase Center a 10,600-square-foot Pepsi-branded club, which will have about 1,000 seats, according to the team.

PepsiCo joins current Chase Center Founding Partners Accenture and United Airlines and naming rights partner Chase.

PepsiCo is also an official partner with the NBA.

Financial terms of the Warriors deal were not released.

"PepsiCo has been a great partner to the Warriors over the years and we're excited to grow our partnership and expand it to include the nearly 200 annual events we will hold at Chase Center and a variety of events throughout the entire district," Rick Welts, Warriors president and COO, said in a statement.

“For our Founding Partnerships, we are looking for brands and companies that are innovative and truly understand the sports and entertainment world, providing our fans with the best fan experience possible."

Welts said the PepsiCo's "unique understanding of sports and entertainment, combined with its array of popular food and beverage products that align with consumer trends, makes this collaboration an important part of our future success."

Under terms of the new alliance, PepsiCo would have selling, dispensing and serving rights of its food and beverage brands during the final two years at Oracle Arena. PepsiCo also has marketing rights with the Warriors, including mobile, TV, digital assets and local media and retail promotional opportunities.

PepsiCo will retain these same exclusive rights at Chase Center when it opens in the Fall of 2019. 

In addition to Gatorade, PepsiCo's food and beverage portfolio includes Ruffles, Rold Gold, Cheetos, Doritos, Pepsi, Mountain Dew, Mountain Dew Kickstart, Lipton iced tea, Tropicana.

According to Adam Harter, vp-marketing and cultural connections for PepsiCo North America Beverages, “We value our long-term relationship with the celebrated Golden State Warriors and are honored to be a Founding Partner of Chase Center.

“We offer consumers a wide variety of food and beverage choices to meet every occasion and lifestyle, and are pleased to continue to bring our vast portfolio of products to the Warriors community and Chase Center guests.”

Back to Home Page