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• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov062017

PepsiCo Expands Alliance With Warriors, Becomes Founding Partner At New Arena

Special To NYSportsJournalism.com

November 6, 2017: PepsiCo, already an established partner with the defending NBA champion Golden State Warriors, is expanding and extending its alliance with the team, signing a multi-year deal that includes becoming a Founding Partner at the franchise’s new arena, scheduled to open for the 2019 season.

This agreement builds on a current deal with PepsiCo's Gatorade brand but now names the company as the team’s exclusive snacks and non-alcoholic beverage provider for the team, which will carry over when the Warriors move from Oakland’s Oracle Arena to the Chase Center in San Francisco (see in an artist's rendition).

PepsiCo will also have in Chase Center a 10,600-square-foot Pepsi-branded club, which will have about 1,000 seats, according to the team.

PepsiCo joins current Chase Center Founding Partners Accenture and United Airlines and naming rights partner Chase.

PepsiCo is also an official partner with the NBA.

Financial terms of the Warriors deal were not released.

"PepsiCo has been a great partner to the Warriors over the years and we're excited to grow our partnership and expand it to include the nearly 200 annual events we will hold at Chase Center and a variety of events throughout the entire district," Rick Welts, Warriors president and COO, said in a statement.

“For our Founding Partnerships, we are looking for brands and companies that are innovative and truly understand the sports and entertainment world, providing our fans with the best fan experience possible."

Welts said the PepsiCo's "unique understanding of sports and entertainment, combined with its array of popular food and beverage products that align with consumer trends, makes this collaboration an important part of our future success."

Under terms of the new alliance, PepsiCo would have selling, dispensing and serving rights of its food and beverage brands during the final two years at Oracle Arena. PepsiCo also has marketing rights with the Warriors, including mobile, TV, digital assets and local media and retail promotional opportunities.

PepsiCo will retain these same exclusive rights at Chase Center when it opens in the Fall of 2019. 

In addition to Gatorade, PepsiCo's food and beverage portfolio includes Ruffles, Rold Gold, Cheetos, Doritos, Pepsi, Mountain Dew, Mountain Dew Kickstart, Lipton iced tea, Tropicana.

According to Adam Harter, vp-marketing and cultural connections for PepsiCo North America Beverages, “We value our long-term relationship with the celebrated Golden State Warriors and are honored to be a Founding Partner of Chase Center.

“We offer consumers a wide variety of food and beverage choices to meet every occasion and lifestyle, and are pleased to continue to bring our vast portfolio of products to the Warriors community and Chase Center guests.”

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