En Route To San Francisco, Warriors Sign Deal With Fanatics For Chase Center
Tuesday, July 23, 2019 at 08:12AM
NYSportsJournalism.com in Chase Center, Fanatics, Golden State Warriros, NBA, NBA, retail, sports marketing

NYSJ Sports-Entertainment Business News Service

July 22, 2019:
The NBA’s Golden State Warriors plan to arrive in San Francisco in style.

The team has signed a long-term deal naming Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area.

According to the team, the omni-channel retail partnership will “significantly broaden the assortment and availability of high-quality merchandise for fans across online, mobile and on-site retail stores.”

Financial terms of the alliance were not released.

The Warriors will move from Oakland’s Oracle Arena to San Francisco’s new $1.4 billion Chase Center, an 18,064-seat sports and entertainment arena set to open in September.

Chase Center will anchor Thrive City, a multipurpose, privately financed complex in Mission Bay neighborhood to include 3.2 acres of publicly accessible plazas and open space, part of a larger mixed-use development including office buildings and restaurant and retail locations.

Fanatics’ operated Warriors Shop locations include San Francisco’s Market Street, Walnut Creek, Santa Clara; and the new, multi-level 10,000 sq. ft. flagship location in Thrive City and stores inside of Chase Center.

The Warriors last month signed a multi-year renewal of their alliance with Ticketmaster in which the ticket marketplace becomes a founding partner of the new venue.

In addition to naming rights partner Chase, Chase Center founding partners also include Accenture, Google Cloud, Hewlett-Packard, PepsiCo, RingCentral and United Airlines.

With the Warriors’ pact, Fanatics said it now has a dozen e-commerce deals with NBA teams, including five with omni-channel and venue operation: the Warriors, Memphis Grizzlies, New Orleans Pelicans, Sacramento Kings and Washington Wizards,

The Warriors have built a solid domestic and global following over the past five seasons, winning three NBA titles and five consecutive Western Division title.

According to the NBA, the Warriors have ranked in the Top Three in all team merchandise sales, including 2016 and 2017, when the team led the NBA in merchandise sales.

All-Star guard Stephen Curry has ranked in the Top Five in league jersey sales over the last six seasons, including three-straight seasons in which his jersey was the most-purchased among all players (2016, 2017, 2018).

“Fanatics is the unquestioned industry leader in retail and e-commerce solutions for sports licensed merchandise,” Rick Welts, Warriors president and COO, said via the team.

“This partnership with Fanatics will provide fans with an enhanced, seamless, omni-channel shopping experience including the new, world-class Warriors Shop at Thrive City, just outside the main entrance to Chase Center.”

According to Fanatics CEO Doug Mack, Given our large employee presence in the Bay Area it is a very special place for our company, which makes us all proud to be a part of the Warriors’ ambitious vision for Chase Center and Thrive City,

The Warriors are scheduled to play their first preseason game in the Chase Center against the Los Angeles Lakers on Oct. 5.

Warriors Add Ticketmaster As Chase Center Partner

Back to Home Page

Article originally appeared on NYSportsJournalism.com (http://www.nysportsjournalism.com/).
See website for complete article licensing information.