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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Dec202018

NBA Warriors, LeBron Top MVPindex List Of Most Valuable In Social Media Sports

By Barry Janoff

December 20, 2018: The Golden State Warriors are not only the two-time defending NBA champions and winners of three of the past four NBA titles, but the team is the champion of social media among teams in the NBA, NFL, MLB, NHL and MLS.

The Warriors social footprint is worth an estimated $512 million, with a total social media engagement of more than 282 million engagements between Jan. 1-Dec. 12, 2018, according to MVPindex, a social media sports and entertainment measurement and evaluation platform.

The team has almost six million followers on Twitter, more than 11.2 million followers on Facebook and some 10.3 million followers on Instagram.

Among its players, Stephen Curry has 13 million followers on Twitter and more than 8.2 million on Facebook; and Kevin Durant has 17.4 million followers on Twitter and more than 10.3 million on Facebook.

The NBA has four of the Top Five spots on the MVPindex Engagement Value Assessment list, with the Warriors followed by the Cleveland Cavaliers ($365 million), Los Angeles Lakers ($294 million) and the Boston Celtics at No. 5 ($180 million).

MVPiindex said its EVA is based on engagements including Twitter, Facebook, Instagram and YouTube from Jan. 1-Dec. 12, 2018.

The Los Angeles Dodgers are No. 4 overall with an EVA of $269 million.

The Dallas Cowboys are the NFL’s top franchise on the list at No. 6 overall with an EVA of $173 million.

The ranking of both the Cavaliers and Lakers were impacted by LeBron James, who moved from Cleveland to Los Angeles as a free agent during the summer.

According to MVPindex, “At the beginning of 2018, the Lakers already had more social followers than any other NBA team with 34 million, but the team added an additional three million with the addition of the league's top player.

“Not only have they added followers, but the Lakers have also capitalized on James' social popularity to drive engagement up 69% vs. 2017) and, more importantly, to increase their social value by 36% to $78 million.”

James has 41.8 million followers on Twitter (the most among all pro athletes in the U.S. and second in the world behind Cristiano Ronaldo’s 75.6 million) and nearly 123 million on Facebook (also tops among all pro athletes in the U.S.).

Among the Top 50 most valuable team in U.S. sports on social media in 2018, the MVPindex EVA includes 17 NFL teams, 14 NBA teams, 11 MLB teams and eight from the NHL.

The EVA Top 10 also includes the Houston Rockets ($164.9 million EVA), World Series champions Boston Red Sox ($163.8 million), New England Patriots ($151.9 million); and the Chicago Bulls ($139.1 million).

MVPindex said winning the Series helped the Red Sox generate 24.5 million more engagements versus 2017.

Concurrently, winning Super Bowl LII helped the Philadelphia Eagles double their overall engagement  (to 73.9 million) versus 2017. The Eagles finished No. 13 overall with an EVA of $111.5 million.

Fellow Philadelphia residents the 76ers also doubled their engagement versus 2017 (to 50.1 million), coming in No. 22 on the list with an EVA of $68.5 million.

The year's highest-performing NHL team was the Pittsburgh Penguins at No. 25 overall with an EVA of $66 million.

The Stanley Cup champion Washington Capitals were No. 45 overall with an EVA of $40.6 million.

The top MLS team was league champion Atlanta United at No. 64 with an EVA of $27 million.

MVPindex said its MVPindex Engagement Value Assessment evaluates all of the social activity throughout the past year to determine the potential market value of a property's social media footprint, including but not limited to: Reach (fans, followers, impressions), Engagement (likes, comments, shares, retweets, favorites) and Conversation (positive/negative mentions).

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