Warriors Take NBA Sales Crown With Four Players Among Most-Popular Jerseys
Thursday, June 29, 2017 at 12:43PM
NYSportsJournalism.com in Cleveland Cavaliers, Golden Sate Warriors, LeBron James, NBA, NBA, Stephen Curry, jersey sales, sports marketing.

By Barry Janoff

June 29, 2017: Stephen Curry and the 2017 champion Golden State Warriors are atop the NBA and atop the sales charts, with the NBA’s most popular jersey and team merchandise lists, respectively, based on just-released overall sales from NBAStore.com, covering April-June, 2017.

LeBron James of the Cleveland Cavaliers was No. 2 in jersey sales and the Warriors’ Kevin Durant No. 3, the same order as the previous list, which covered July 2016-March 2017.

The Curry-James 1-2 punch dates back farther, to the sales period covering April-June 2016.

NBA MVP Russell Westbrook of the Oklahoma City Thunder moved up to No. 4 from the previous list’s No. 5, swapping places with the Cavs Kyrie Irving who went from No. 4 to No. 5.

The jersey list could see a shake-up when Nike takes over from adidas as the NBA's official on-court apparel provider and presents a new look for the league's players.

The jerseys for 2017-18 will also mark the first time teams have been able to sell ad space to marketers, although these will be sold locally by respective teams and not nationally via the NBA Store.

The Warriors and Cavaliers were 1-2 in merchandise sales in the new list, the same as the previous list.

However, the Chicago Bulls moved up from No. 4 to No. 3, the Boston Celtics moved up from No. 8 to No. 4 and the San Antonio Spurs moved up from No. 6 to No. 5 in team merchandise sales.

The Celtics have not been among the Top 5 in team merchandise sales since the start of the 2012-13 season, according to the NBA.

Dropping out of the Top 5 were the Los Angeles Lakers (No. 3 to No. 6) and the New York Knicks (No. 5 to out of the Top Ten, with the NBA not listing their position).

The Warriors had four players among the Top 11, with No. 10. Klay Thompson and No. 11 Draymond Green joining Curry and Durant.

The Celtics’ Isaiah Thomas moved up seven spots to No. 7 after debuting on the last list at No. 14.

Giannis Antetokounmpo of the Milwaukee Bucks earned his highest-ranking ever at No. 8
The Washington Wizards’ John Wall at No. 12 returned to the list for the first time since the end of the 2014-15 season.

Among the new jerseys expected to make the next NBA Store list are Lonzo Ball (Los Angeles Lakers), Markelle Fultz (Philadelphia 76ers), Chris Paul (Houston Rockets) and Jimmy Butler (Minnesota Timberwolves).

Specific sales figures were not released by the league.

Top 15 Most Popular NBA Jerseys (April-June 2017)                      
1. Stephen Curry Golden State Warriors               
2. LeBron James Cleveland Cavaliers                
3. Kevin Durant Golden State Warriors                  
4. Russell Westbrook Oklahoma City Thunder      
5. Kyrie Irving Cleveland Cavaliers                     
6. Kawhi Leonard San Antonio Spurs                  
7. Isaiah Thomas Boston Celtics                           
8. Giannis Antetokounmpo Milwaukee Bucks      
9. James Harden Houston Rockets                        
10. Klay Thompson Golden State Warriors              
11. Draymond Green Golden State Warriors
12. John Wall Washington Wizards
13. Jimmy Butler Chicago Bulls
14. Damian Lillard Portland Trail Blazers
15. Dwyane Wade Chicago Bulls

Top 10 Most Popular Team Merchandise (April-June 2017)
1. Golden State Warriors
2. Cleveland Cavaliers
3. Chicago Bulls
4. Boston Celtics
5. San Antonio Spurs
6. Los Angeles Lakers
7. Oklahoma City Thunder
8. Milwaukee Bucks
9. Philadelphia 76ers
10. Houston Rockets
Source: NBAStore.com

Curry, James, Warriors, Cavs Top NBA Best-Sellers

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