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• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May162012

Cardboard Wayne Gretzky A Stand-Up Guy In Mobile Mini TV Campaign

By Barry Janoff

May 16, 2012: Hockey legend Wayne Gretzky — actually, a life-size cardboard cutout of "The Great One" from his Edmonton Oilers days — plays a key role in new campaign from Mobile Mini, a leading provider of portable storage solutions, long-distance moving services and secure storage centers.

The campaign focuses on a couple who are in the midst of a major move, deciding which possessions to take or toss out. The commercial, "Wayne," will air during the NBA and Stanley Cup playoffs and on such shows as Dancing with the Stars, Law & Order SVU, Glee, Billboard Music Awards, The Big Bang Theory and America’s Got Talent.

The commercial will also be featured on a variety of shows on Hulu.

Tempe, Az.-based Mobile Mini said 30- and 60-second versions of "Wayne" would run in Phoenix, Denver, Jacksonville, Atlanta, Minneapolis, Austin and San Diego. It was described as "the beginning of a fully integrated marketing effort as we expand our footprint nationally," by Pete Buchner, Mobile Mini’s vp-marketing.

Lead agency is Venables Bell & Partners, San Francisco.

The spot opens with the couple wrapping valuables to place in a Mobile Mini moving storage unit. The woman is focusing on heirlooms, framed family photos and furniture, while the guy is concerned with his Gretzky cardboard figure. "If she thinks I'm leaving this, she has another thing coming," he grumbles as he secures the item for moving. "Wayne's been with me since college."

The next day, the man finds Wayne in the trash, so he pulls it out and repacks it in the storage container. That night, his wife again tosses it out, only to find it repacked once again the next day. Ultimately, when the guy again tries to pack Wayne for the move, he finds his wife sitting in the storage container with a buzz saw. The next shot finds the guy trying to reattach Gretzky's cardboard head to the rest of his body.

See the full spot here.

“The increasing demand from our customers and prospects requesting off-site storage and long-distance moving services was the catalyst behind expanding our product offerings,” Buchner said in a statement. “Through several research studies, we’ve found consumers are increasingly frustrated with the lack of service and the hassles they experience with long-distance movers and self-storage companies."

According to Buchner, the campaign highlights Mobile Mini as the "answer to consumers and businesses searching for convenient, affordable and secure moving and storage solutions. This is just the beginning of a fully integrated marketing effort as we expand our footprint nationally.”

Gretzky retired in 1999 after a Hall of Fame career in which he became the NHL's all-time scoring leader (894 goals, 1963 assists). He played for the Oilers from 1979-88; he became part owner of the Phoenix Coyotes in 2000 and in 2005 was also head coach. He left both positions in 2009 when the franchise filed for, and eventually emerged from, bankruptcy.

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