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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in advertising (1)

Wednesday
May162012

Cardboard Wayne Gretzky A Stand-Up Guy In Mobile Mini TV Campaign

By Barry Janoff

May 16, 2012: Hockey legend Wayne Gretzky — actually, a life-size cardboard cutout of "The Great One" from his Edmonton Oilers days — plays a key role in new campaign from Mobile Mini, a leading provider of portable storage solutions, long-distance moving services and secure storage centers.

The campaign focuses on a couple who are in the midst of a major move, deciding which possessions to take or toss out. The commercial, "Wayne," will air during the NBA and Stanley Cup playoffs and on such shows as Dancing with the Stars, Law & Order SVU, Glee, Billboard Music Awards, The Big Bang Theory and America’s Got Talent.

The commercial will also be featured on a variety of shows on Hulu.

Tempe, Az.-based Mobile Mini said 30- and 60-second versions of "Wayne" would run in Phoenix, Denver, Jacksonville, Atlanta, Minneapolis, Austin and San Diego. It was described as "the beginning of a fully integrated marketing effort as we expand our footprint nationally," by Pete Buchner, Mobile Mini’s vp-marketing.

Lead agency is Venables Bell & Partners, San Francisco.

The spot opens with the couple wrapping valuables to place in a Mobile Mini moving storage unit. The woman is focusing on heirlooms, framed family photos and furniture, while the guy is concerned with his Gretzky cardboard figure. "If she thinks I'm leaving this, she has another thing coming," he grumbles as he secures the item for moving. "Wayne's been with me since college."

The next day, the man finds Wayne in the trash, so he pulls it out and repacks it in the storage container. That night, his wife again tosses it out, only to find it repacked once again the next day. Ultimately, when the guy again tries to pack Wayne for the move, he finds his wife sitting in the storage container with a buzz saw. The next shot finds the guy trying to reattach Gretzky's cardboard head to the rest of his body.

See the full spot here.

“The increasing demand from our customers and prospects requesting off-site storage and long-distance moving services was the catalyst behind expanding our product offerings,” Buchner said in a statement. “Through several research studies, we’ve found consumers are increasingly frustrated with the lack of service and the hassles they experience with long-distance movers and self-storage companies."

According to Buchner, the campaign highlights Mobile Mini as the "answer to consumers and businesses searching for convenient, affordable and secure moving and storage solutions. This is just the beginning of a fully integrated marketing effort as we expand our footprint nationally.”

Gretzky retired in 1999 after a Hall of Fame career in which he became the NHL's all-time scoring leader (894 goals, 1963 assists). He played for the Oilers from 1979-88; he became part owner of the Phoenix Coyotes in 2000 and in 2005 was also head coach. He left both positions in 2009 when the franchise filed for, and eventually emerged from, bankruptcy.

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