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POLL POSITION
What Are You Watching In May 2018
 
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QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
May162012

Cardboard Wayne Gretzky A Stand-Up Guy In Mobile Mini TV Campaign

By Barry Janoff

May 16, 2012: Hockey legend Wayne Gretzky — actually, a life-size cardboard cutout of "The Great One" from his Edmonton Oilers days — plays a key role in new campaign from Mobile Mini, a leading provider of portable storage solutions, long-distance moving services and secure storage centers.

The campaign focuses on a couple who are in the midst of a major move, deciding which possessions to take or toss out. The commercial, "Wayne," will air during the NBA and Stanley Cup playoffs and on such shows as Dancing with the Stars, Law & Order SVU, Glee, Billboard Music Awards, The Big Bang Theory and America’s Got Talent.

The commercial will also be featured on a variety of shows on Hulu.

Tempe, Az.-based Mobile Mini said 30- and 60-second versions of "Wayne" would run in Phoenix, Denver, Jacksonville, Atlanta, Minneapolis, Austin and San Diego. It was described as "the beginning of a fully integrated marketing effort as we expand our footprint nationally," by Pete Buchner, Mobile Mini’s vp-marketing.

Lead agency is Venables Bell & Partners, San Francisco.

The spot opens with the couple wrapping valuables to place in a Mobile Mini moving storage unit. The woman is focusing on heirlooms, framed family photos and furniture, while the guy is concerned with his Gretzky cardboard figure. "If she thinks I'm leaving this, she has another thing coming," he grumbles as he secures the item for moving. "Wayne's been with me since college."

The next day, the man finds Wayne in the trash, so he pulls it out and repacks it in the storage container. That night, his wife again tosses it out, only to find it repacked once again the next day. Ultimately, when the guy again tries to pack Wayne for the move, he finds his wife sitting in the storage container with a buzz saw. The next shot finds the guy trying to reattach Gretzky's cardboard head to the rest of his body.

See the full spot here.

“The increasing demand from our customers and prospects requesting off-site storage and long-distance moving services was the catalyst behind expanding our product offerings,” Buchner said in a statement. “Through several research studies, we’ve found consumers are increasingly frustrated with the lack of service and the hassles they experience with long-distance movers and self-storage companies."

According to Buchner, the campaign highlights Mobile Mini as the "answer to consumers and businesses searching for convenient, affordable and secure moving and storage solutions. This is just the beginning of a fully integrated marketing effort as we expand our footprint nationally.”

Gretzky retired in 1999 after a Hall of Fame career in which he became the NHL's all-time scoring leader (894 goals, 1963 assists). He played for the Oilers from 1979-88; he became part owner of the Phoenix Coyotes in 2000 and in 2005 was also head coach. He left both positions in 2009 when the franchise filed for, and eventually emerged from, bankruptcy.

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