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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
May162012

Cardboard Wayne Gretzky A Stand-Up Guy In Mobile Mini TV Campaign

By Barry Janoff

May 16, 2012: Hockey legend Wayne Gretzky — actually, a life-size cardboard cutout of "The Great One" from his Edmonton Oilers days — plays a key role in new campaign from Mobile Mini, a leading provider of portable storage solutions, long-distance moving services and secure storage centers.

The campaign focuses on a couple who are in the midst of a major move, deciding which possessions to take or toss out. The commercial, "Wayne," will air during the NBA and Stanley Cup playoffs and on such shows as Dancing with the Stars, Law & Order SVU, Glee, Billboard Music Awards, The Big Bang Theory and America’s Got Talent.

The commercial will also be featured on a variety of shows on Hulu.

Tempe, Az.-based Mobile Mini said 30- and 60-second versions of "Wayne" would run in Phoenix, Denver, Jacksonville, Atlanta, Minneapolis, Austin and San Diego. It was described as "the beginning of a fully integrated marketing effort as we expand our footprint nationally," by Pete Buchner, Mobile Mini’s vp-marketing.

Lead agency is Venables Bell & Partners, San Francisco.

The spot opens with the couple wrapping valuables to place in a Mobile Mini moving storage unit. The woman is focusing on heirlooms, framed family photos and furniture, while the guy is concerned with his Gretzky cardboard figure. "If she thinks I'm leaving this, she has another thing coming," he grumbles as he secures the item for moving. "Wayne's been with me since college."

The next day, the man finds Wayne in the trash, so he pulls it out and repacks it in the storage container. That night, his wife again tosses it out, only to find it repacked once again the next day. Ultimately, when the guy again tries to pack Wayne for the move, he finds his wife sitting in the storage container with a buzz saw. The next shot finds the guy trying to reattach Gretzky's cardboard head to the rest of his body.

See the full spot here.

“The increasing demand from our customers and prospects requesting off-site storage and long-distance moving services was the catalyst behind expanding our product offerings,” Buchner said in a statement. “Through several research studies, we’ve found consumers are increasingly frustrated with the lack of service and the hassles they experience with long-distance movers and self-storage companies."

According to Buchner, the campaign highlights Mobile Mini as the "answer to consumers and businesses searching for convenient, affordable and secure moving and storage solutions. This is just the beginning of a fully integrated marketing effort as we expand our footprint nationally.”

Gretzky retired in 1999 after a Hall of Fame career in which he became the NHL's all-time scoring leader (894 goals, 1963 assists). He played for the Oilers from 1979-88; he became part owner of the Phoenix Coyotes in 2000 and in 2005 was also head coach. He left both positions in 2009 when the franchise filed for, and eventually emerged from, bankruptcy.

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