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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec242015

If It's Rob Gronkowski's World, Do We (Including Brother Dan) Just Live In It?

By Barry Janoff

December 24, 2015: Dan Gronkowski finally gets a celebrity life. It turns out, however, that it belongs to his brother, Rob.

Based on the premise that "every experience, every possibility and every adventure begins with a purchase that’s made using Visa," Dan dons brother Rob's New England Patriots' jersey and hits the town.

The result: Kids love him, grandmas bake goodies for him, he gets prime tables in restaurants, strangers want his autograph and deli's give him the best cuts of meat.

In other words, using Visa Checkout to purchase his brother's No. 87 jersey online turned into Dan's "best day ever."

Dan and Rob star in the 30-second spot, "The Big Gronkowski," for Visa Checkout, the latest in a series that has also featured players from the NHL ("Team Movember"), wide receiver Eric Decker ("Footballentine's Day") and a spot with Larry Fizgerald catching passes from quarterbacks Andrew Luck, Drew Brees and Colin Kaepernick ("One-Handed").

Dan had his own journey in the NFL, including stints from 2009-2011 as a tight end with the Detroit Lions, Denver Broncos, Cleveland Browns and Patriots. His time and actions were limited to 21 games and nine receptions for 69 yards.

But he has been getting national attention of late appearing alongside his younger brother for Visa and Mobile Strike, the latter in a series of spots, "At Home with the Gronkowskis," featuring the entire Gronkowsi clan battling each other in a game of one-upmanship.

The Visa Checkout spot also comes on the heels of a Visa spot with the NFL tight end in which he takes people on a "360-Degree Experience" of Gillette Stadium, home for the Patriots, and the team's training facility.

Gronkowski (Rob) also has deals that include Dunkin' Donuts, Nike, Monster energy drink, Capital One, EA Sports, JetBlue and DraftKings.

His other endeavors include the recently launched Gronk Fitness Products, part of the family-owned G&G Fitness.

Earlier this year, he published his autobiography, It's Good to Be Gronk (Simon And Shuster).

He also has his own "media outlet," housed on LeBron James Uninterrupted platform.

Gronkowski earns about $5-$6 million annual from endorsements, according to industry analysts. By comparison, Broncos quarterback Peyton Manning tops all NFL players with annual endorsements at about $12-$13 million.

Marketing Maven Gronkowski Joins Ronda At Monster

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