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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec242015

If It's Rob Gronkowski's World, Do We (Including Brother Dan) Just Live In It?

By Barry Janoff

December 24, 2015: Dan Gronkowski finally gets a celebrity life. It turns out, however, that it belongs to his brother, Rob.

Based on the premise that "every experience, every possibility and every adventure begins with a purchase that’s made using Visa," Dan dons brother Rob's New England Patriots' jersey and hits the town.

The result: Kids love him, grandmas bake goodies for him, he gets prime tables in restaurants, strangers want his autograph and deli's give him the best cuts of meat.

In other words, using Visa Checkout to purchase his brother's No. 87 jersey online turned into Dan's "best day ever."

Dan and Rob star in the 30-second spot, "The Big Gronkowski," for Visa Checkout, the latest in a series that has also featured players from the NHL ("Team Movember"), wide receiver Eric Decker ("Footballentine's Day") and a spot with Larry Fizgerald catching passes from quarterbacks Andrew Luck, Drew Brees and Colin Kaepernick ("One-Handed").

Dan had his own journey in the NFL, including stints from 2009-2011 as a tight end with the Detroit Lions, Denver Broncos, Cleveland Browns and Patriots. His time and actions were limited to 21 games and nine receptions for 69 yards.

But he has been getting national attention of late appearing alongside his younger brother for Visa and Mobile Strike, the latter in a series of spots, "At Home with the Gronkowskis," featuring the entire Gronkowsi clan battling each other in a game of one-upmanship.

The Visa Checkout spot also comes on the heels of a Visa spot with the NFL tight end in which he takes people on a "360-Degree Experience" of Gillette Stadium, home for the Patriots, and the team's training facility.

Gronkowski (Rob) also has deals that include Dunkin' Donuts, Nike, Monster energy drink, Capital One, EA Sports, JetBlue and DraftKings.

His other endeavors include the recently launched Gronk Fitness Products, part of the family-owned G&G Fitness.

Earlier this year, he published his autobiography, It's Good to Be Gronk (Simon And Shuster).

He also has his own "media outlet," housed on LeBron James Uninterrupted platform.

Gronkowski earns about $5-$6 million annual from endorsements, according to industry analysts. By comparison, Broncos quarterback Peyton Manning tops all NFL players with annual endorsements at about $12-$13 million.

Marketing Maven Gronkowski Joins Ronda At Monster

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