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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Apr022017

Big Papi Is Bored in Retirement: John Hancock Asks ‘What Should He Do Next?’

By Barry Janoff

April 1, 2017: Since retiring from baseball in 2016 after 20 MLB seasons, David "Big Papi" Ortiz has been involved in numerous endeavors: promoting cigars, beer, chips, salsa, T-shirts and The David Ortiz Children's Fund; going golfing; attending World Series games; and appearing in campaigns for JetBlue, TurboTax, ESPN, Amazon and others.

Apparently, none of these projects have peaked his interest.

Ortiz, with the assistance of John Hancock, has put out a RFP to his fans and the public-at-large: "I have too much time on my hands. What should I do next?"

The effort, "Retirement Rookie," requests suggestions. According to Ortiz, "I’ll choose some of your ideas, and we’ll make videos of (me doing) them."

The spot asks people to either post their recommendations on the YouTube site or send them to Twitter, Facebook or Instagram using the hash tag #RetirementRookie. "Then keep an eye out for which ideas Ortiz decides to take to bat."

Among the early proposals: surfing, synchronized swimming, learn to play guitar, become a vendor in Fenway Park and travel the world.

The multi-media effort supports John Hancock’s financial retirement planning services.

It also serves as a lead-up to John Hancock’s position as one of the lead sponsors for the Boston Marathon. Team Papi will be among the competitors in the event, scheduled for April 17, to benefit the David Ortiz Children’s Fund.

John Hancock is also a lead sponsor for the Children’s Fund, which helps support critical cardiac care, training programs and provide aid throughout New England and Ortiz’ native Dominican Republic.

According to Barbara Goose, CMO for Boston-based John Hancock, "At John Hancock, we’re committed to helping our clients plan for the road ahead. Whether you’re a three-time world champion or in spring training, we can help you hit a home run when it comes to your retirement goals."

"Now that he’s retired from a 20-year baseball career, he’s back to being a rookie — that is, a retirement rookie," according to John Hancock. “This spring, instead of prepping for Opening Day, Ortiz is teaming up with John Hancock to navigate one of life’s biggest questions: What should I do now that I’m retired? Because if you plan right for your retirement, you can do whatever you want."

According to the company, "Retirement security is about more than accumulating wealth, it’s about achieving the right outcomes. John Hancock understands that no two retirement journeys are exactly alike. So whether it’s your first time up at bat or you’re rounding the bases toward home, it’s never too early or too late to get started.”
 
“Now that I’m retired I’ve got some more time on my hands, and my friends at John Hancock are helping me figure out my plan for the future," said Ortiz via John Hancock. "You don’t need to be a famous baseball player to have the kind of retirement you want. If you plan right, you can do anything."

Ortiz has been the focus of several other campaigns since retiring from the Boston Red Sox as a three-time World Series champion (2004, 2007 and 2013, when he was named World Series MVP).

A TV spot from MLB Advanced Media "Sharp In Retirement," featured Ortiz and Joe Torre, former MLB player and Word Series winning manager and currently the league’s evp-baseball operations, for StatCast powered by Amazon Web Services. It showed Ortiz actually enjoying his post-baseball life by taking naps, mowing the lawn, throwing out the garbage, making pancakes in his kitchen and watching soap operas.

An ESPN This Is SportsCenter spot around the same time, "Papi’s Gonna Be Rich," found Ortiz brainstorming such products as "Papi-cycles," "Papi-corn" and "Big Papi Pizza.”

JetBlue’s "David Ortiz vs. Piñatas" envisioned him with a baseball bat going to birthday parties smashing piñatas. Turbo Tax’ "New Job" saw him giving tennis lessons but whacking away at balls as if he was trying to hit home runs.

In the John Hancock 60-second spot, we see Ortiz at home on the couch. He’s working on a puzzle. Learning to speak Japanese via a language tape. ("Hello . . . Konnichi wa.") Playing solitaire. He answers the phone: “Yes, i do have time to take a survey.”

"I’m bored," he says aloud, waking up from a nap. Text then offers, "David is asking you and John Hancock to help him figure out what’s next."

Hill Holliday is the creative agency for the Retirement Rookie campaign.

In real life, among the activities on Ortiz’ schedule since retiring have been launching Big Papi Cigars; helping to promote Big Hapi, a limited-edition beer from Sam Adams; publicizing Big Papi’s Kitchen (such products as tortilla chips, hummus and salsas in Target, Legman’s, ShopRite, Shaw’s and elsewhere); appearing in exclusive content for The Big Papi Network on Verizon’s Go90 mobile video platform; and promoting BigPapiShop.com (Big Papi-themed headwear, apparel, novelties and memorabilia).

In addition, he hosted the annual David Ortiz Celebrity Golf Classic in Al Sol Resort Punta Cana, Dominican Republic.

All of his efforts help to publicize and/or benefit the Children’s Fund.

In addition to John Hancock, David Ortiz Children’s Fund partners include MasterCard, ESPN, Coca-Cola, Dunkin’ Donuts, Red Bull, Fanatics, Majestic and Outback Steakhouse. (See the full list here).

Ortiz So Busy In Retirement He Makes Peyton Look Like A Slacker

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