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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb272009

OPINION: Really, What The F#*@ Were They Thinking?

Manny Ramirez and his agent keep rejecting the Los Angeles Dodgers, A-Rod gets picked up at the ball park by his cousin (yes, THAT cousin), and a company in China thinks no one outside the Great Wall will notice they apparently did not get David Beckham's permission to sell a sex-enhancement pill. And if that wasn't enough to digest in the "what the f#*@ where they thinking?" department, the Boston Celtics signed point guard Stephon Marbury on Feb. 27 after he cleared waivers following his release by the New York Knicks and put him on the floor that night, despite the fact that he has not played in an NBA game since Jan. 11, 2008, soon after which he had season-ending ankle surgery. Not 2009. 2008. (To Marbury's credit, he scored eight points and had 2 assists - with 3 turnovers - in just over 12 1/2 minutes of play off the bench.) So it's difficult to figure out what goes on behind closed doors when it comes to athletes and teams, except that what these four athletes have in common is that they are all really good at what they do - or in Marbury's case. has been really good in spurts but now arrives in Boston with 13 months of post-surgery rust.

In Ramirez' case, the Dodgers made four offers of what reports said were varying versions of a two-year, $45 million deal. Ramirez and his agent, Scott Boras, kept looking for something else or something more. But as all the other teams that had been mentioned as possible suitors for Ramirez went on with other business, the something else continued to be the offers from the Dodgers. For A-Rod, the hot, bright lights of his post-steroids admission, and the confession that his cousin was also to blame, did not prevent him from getting a ride home from the ball park with that cousin, Yuri Sucart, in a burgundy SUV. When New York Yankees' execs found out about the situation, they confronted A-Rod and urged him to find another driver. "It has been handled," Brian Cashman, the Yankees' general manager, told reporters. The Beckham situation seems to be a case of some devious marketers in China not realizing that the Internet actually was worldwide and running an ad for USA Selikon capsules showing Beckham on a soccer field as a voiceover claims, “Want to know how I can keep strong and running on the football field? USA Selikon capsules help me a lot.” He is then shown in a car with his arms around his wife, Victoria. Voiceover: “It's also the secret weapon with which I can satisfy Victoria.” Beckham was none too happy and may have considered calling former James Bond Sean Connery or The Matrix's Keanu "Neo" Reeves for help, but their images also were used to sell USA Selikon.

(Posted Feb. 27, 2009)

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