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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Thursday
Jul232009

Manning, Garnett, Pujols Star In Wheaties Fuel Launch

July 23, 2009: NFL quarterback Peyton Manning, NBA all-star Kevin Garnett, MLB all-star Albert Pujols, gold medal-winning decathlete Bryan Clay and triathlete Hunter Kemper will be part of a new campaign from General Mills to support the launch of Wheaties Fuel, which will join the 85-year-old Wheaties on shelves in January. Wheaties Fuel is being formulated to target the nutritional needs of men, "with the specific goal of fueling athletic performance."

Marketing support begins with a six-part Web series at www.Wheaties.com/evolution that features Manning, Garnett, Pujols and the others and "provides an unprecedented, insider account of the process behind the development of the new evolution of Wheaties," according to the company. Lead agency is Saatchi & Saatchi. Print and POP will follow. The new tag is, "Fuel. Win. Evolve."

The Webisodes use humor to show how the product is evolving. In one spot, Kemper and Clay are eating Wheaties while discussing their respective endeavors. "My sport is three sports, it's exciting," says Kemper. "We have ten events," replies Clay. "[The triathlon] is continuous, it's intense," says Kemper. "You do ten events in two days." "I'm pretty sure ten is more than three," offers Clay. "Well, yeah, if you are doing math," says Kemper.

The aforementioned athletes, along with a panel of consumers selected by General Mills, have been consulting with Wheaties food scientists and sports nutritionist Dr. John Ivy to create the final formula, which is scheduled to be unveiled on 09/09/09. In order to avoid a marketing catastrophe similar to when Coca-Cola replaced its iconic brand with a new formula, then had to bring back Classic Coke when consumers revolted, General Mills is stressing that "the new product will be different from Original Wheaties, but will not replace it. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio." Back to Home Page

Reader Comments (1)

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June 21, 2010 | Unregistered CommenterRatliffLucinda33

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