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What Are You Watching In April 2018
 
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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Kevin Garnett (1)

Thursday
Jul232009

Manning, Garnett, Pujols Star In Wheaties Fuel Launch

July 23, 2009: NFL quarterback Peyton Manning, NBA all-star Kevin Garnett, MLB all-star Albert Pujols, gold medal-winning decathlete Bryan Clay and triathlete Hunter Kemper will be part of a new campaign from General Mills to support the launch of Wheaties Fuel, which will join the 85-year-old Wheaties on shelves in January. Wheaties Fuel is being formulated to target the nutritional needs of men, "with the specific goal of fueling athletic performance."

Marketing support begins with a six-part Web series at www.Wheaties.com/evolution that features Manning, Garnett, Pujols and the others and "provides an unprecedented, insider account of the process behind the development of the new evolution of Wheaties," according to the company. Lead agency is Saatchi & Saatchi. Print and POP will follow. The new tag is, "Fuel. Win. Evolve."

The Webisodes use humor to show how the product is evolving. In one spot, Kemper and Clay are eating Wheaties while discussing their respective endeavors. "My sport is three sports, it's exciting," says Kemper. "We have ten events," replies Clay. "[The triathlon] is continuous, it's intense," says Kemper. "You do ten events in two days." "I'm pretty sure ten is more than three," offers Clay. "Well, yeah, if you are doing math," says Kemper.

The aforementioned athletes, along with a panel of consumers selected by General Mills, have been consulting with Wheaties food scientists and sports nutritionist Dr. John Ivy to create the final formula, which is scheduled to be unveiled on 09/09/09. In order to avoid a marketing catastrophe similar to when Coca-Cola replaced its iconic brand with a new formula, then had to bring back Classic Coke when consumers revolted, General Mills is stressing that "the new product will be different from Original Wheaties, but will not replace it. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio." Back to Home Page