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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec042015

LeBron Reads Tweets About LeBron, Drives His Kia K900 To "Collect" $10 Million Bet

By Barry Janoff

December 4, 2015: LeBron James reads tweets written about him.

And sometimes he reacts.

That's the premise of a new campaign from Kia Motors, in which James reads comments about him on Twitter and goes about answering in person the ones he finds to be most egregious.

In this campaign, according to Kia, James assembles a team of experts in his garage command post to help prove he drives a Kia K900 by responding to real tweets."

In the first, "Ten Mil," James, whose alliance with Kia sees him touting the upscale K900, reacts to a Twitter user identified as "Trey Herbert @TH_3," who tweets, "I'll bet anyone $10,000,000 that LeBron doesn't roll up to the games in a Kia."

James, sitting in a luxurious room that features a life-size painting of him, takes action by first clearing the move with his lawyers and then getting into his Kia K900 to collect on the bet, bringing along an entourage of police and an armored truck.

Upcoming spots, “1,000%” and “Spaceship.” James responds to the tweets, “There’s a thousand percent chance that there’s a zero percent chance that LeBron drives a Kia" and “LeBron drives a Kia like I fly a spaceship.

The spots will run on ESPN, ABC, TNT, NBA TV and other outlets.

James signed on as K900 Luxury Ambassador in October 2014 after, according to Kia and James, he reaching out to Kia — the official automotive partner of the NBA — for a firsthand experience with the flagship sedan.

“I was a Kia K900 driver and fan before we decided to become partners,” said James in a statement. “For me, a partnership has to be authentic and real to who I am, and that’s what makes this one so special.”

According to Tim Chaney, vp-marketing communications for Kia Motors America, “The award-winning K900 exemplifies the incredible transformation of the Kia brand, and as a tastemaker who is not afraid to go his own way, LeBron James plays an important role in our efforts to change perception by challenging consumers to discover the new Kia.

“LeBron is pushing people to question everything they think they know about our brand, and we could not be more proud of the fact that he can often be seen driving in and around the Cleveland area in a Kia K900," said Chaney.

The automaker said that, thanks to James and the umbrella “Fit For A King” campaign, "sales of Kia’s rear-drive luxury sedan (are) up considerably over 2014 levels."

James has some 25.5 million followers on his Twitter account.

Support includes Internet and social media. Lead agency is David&Goliath, Los Angeles.

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