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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar142011

Katy Perry, D-Howard, David Beckham Are 'All adidas' In Brand's Largest Global Push

By Barry Janoff, Executive Editor

March 14, 2011: It's March madness in Portland and around the world — not so much for the NCAA men's basketball tournament but because adidas has unveiled details of its “All adidas” global brand effort.

In what the brand is calling the "largest marketing campaign" in company history, multi-media efforts will feature spokespersons from entertainment and sports, including Katy Perry and Dwight Howard. In addition, it will for the first time encompass adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands in a single push.

Adidas spokespersons from sports and entertainment will put on their best game faces, including Perry, hip hop artist B.o.B., NBA players Derrick Rose and Howard, top-ranked tennis players Ana Ivanovic and Caroline Wozniacki, soccer stars David Beckham and Lionel Messi and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.

The campaign, which was teased last week with several five-second TV spots, officially launches March 16 via 30- and 60-second TV spots, print, and Internet, including YouTube, Facebook, Twitter and other social networking sites. Lead agency is Montreal-based agency Sid Lee.

“Today’s consumers are not one-dimensional. They live across the cultural spectrum and that’s where adidas has its edge," Patrik Nilsson, president of adidas America, said in a statement. “The adidas brand extends beyond sports and ‘all adidas’ celebrates this breadth of passion from athletes, musicians, artists and beyond."

Spend for the global campaign was not revealed. In its Q4 October-December 2010 financial report released in early March, adidas reported that "sales and marketing expenses should decline [in 2011], in part due to the comparison with last year's outlay for the football World Cup in South Africa."

According to adidas, the heart of the "All adidas" campaign is the "celebration of the game face – the look of glory or defeat we reveal at the most pivotal moment in the game."  As such, adidas is asking consumers to submit their own "best game face" photo for a chance to be on a special TV commercial with other adidas stars during the MTV Movie Awards on June 5.  (Full details here.)

Consumers can also interact with the "All adidas" campaign through social platforms including YouTube, where adidas said it would "serve up in-depth content to consumers."

The ''All adidas" push is expected to further connect with consumers following efforts in 2010 that CEO Herbert Hainer said "beat all our initial expectations for the year . . .  All our brands scored with consumers in an improving worldwide economy," Hainer said in a statement in conjunction with the release of the company's Q4 financial statement.

"[This] allows us to create stronger, truer connections with consumers by encouraging and celebrating a mix of interests and passions central to their lives."

"The new campaign allows us to create stronger, truer connections with the consumer by encouraging and celebrating a mix of interests and passions central to their lives," said Nilsson.

The TV spots were directed by Romain Gavras and feature the song “Civilization” by French electronic band Justice. Sid Lee was named the global lead-agency for the entire adidas brand in 2010.

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