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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar142011

Katy Perry, D-Howard, David Beckham Are 'All adidas' In Brand's Largest Global Push

By Barry Janoff, Executive Editor

March 14, 2011: It's March madness in Portland and around the world — not so much for the NCAA men's basketball tournament but because adidas has unveiled details of its “All adidas” global brand effort.

In what the brand is calling the "largest marketing campaign" in company history, multi-media efforts will feature spokespersons from entertainment and sports, including Katy Perry and Dwight Howard. In addition, it will for the first time encompass adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands in a single push.

Adidas spokespersons from sports and entertainment will put on their best game faces, including Perry, hip hop artist B.o.B., NBA players Derrick Rose and Howard, top-ranked tennis players Ana Ivanovic and Caroline Wozniacki, soccer stars David Beckham and Lionel Messi and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.

The campaign, which was teased last week with several five-second TV spots, officially launches March 16 via 30- and 60-second TV spots, print, and Internet, including YouTube, Facebook, Twitter and other social networking sites. Lead agency is Montreal-based agency Sid Lee.

“Today’s consumers are not one-dimensional. They live across the cultural spectrum and that’s where adidas has its edge," Patrik Nilsson, president of adidas America, said in a statement. “The adidas brand extends beyond sports and ‘all adidas’ celebrates this breadth of passion from athletes, musicians, artists and beyond."

Spend for the global campaign was not revealed. In its Q4 October-December 2010 financial report released in early March, adidas reported that "sales and marketing expenses should decline [in 2011], in part due to the comparison with last year's outlay for the football World Cup in South Africa."

According to adidas, the heart of the "All adidas" campaign is the "celebration of the game face – the look of glory or defeat we reveal at the most pivotal moment in the game."  As such, adidas is asking consumers to submit their own "best game face" photo for a chance to be on a special TV commercial with other adidas stars during the MTV Movie Awards on June 5.  (Full details here.)

Consumers can also interact with the "All adidas" campaign through social platforms including YouTube, where adidas said it would "serve up in-depth content to consumers."

The ''All adidas" push is expected to further connect with consumers following efforts in 2010 that CEO Herbert Hainer said "beat all our initial expectations for the year . . .  All our brands scored with consumers in an improving worldwide economy," Hainer said in a statement in conjunction with the release of the company's Q4 financial statement.

"[This] allows us to create stronger, truer connections with consumers by encouraging and celebrating a mix of interests and passions central to their lives."

"The new campaign allows us to create stronger, truer connections with the consumer by encouraging and celebrating a mix of interests and passions central to their lives," said Nilsson.

The TV spots were directed by Romain Gavras and feature the song “Civilization” by French electronic band Justice. Sid Lee was named the global lead-agency for the entire adidas brand in 2010.

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