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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr012010

On The Ball: Brand Keys 2010 Sports Survey Gauges Fan Loyalty

March 31, 2010: With the 2010 Major League Baseball season swinging away, marketing partners will be glad to know that a prominent survey supports what league pundits have been saying all along: Baseball fans are the most loyal in the nation.

Actually, NFL marketers also have reason to gloat: Football fans have not been dislodged from the top spot, but after several years in sole possession have merely been tied by MLB for No. 1, according to the 15th annual Brand Keys Sports Loyalty Index.

"The Sports Loyalty Engagement Index gives an apples-to-apples comparison of the intensity with which fans support professional sport leagues and their home team vs. the corresponding values for the fans of other teams in the market," Robert Passikoff, president of  brand and customer loyalty consultancy Brand Keys, New York, said in a statement. According to Passikoff, the survey can aid professional sports teams to increase broadcast, ticket and merchandise revenues by providing loyalty rankings and fan diagnostics in their home and national markets.

"Done correctly, an increase in broadcast viewership, merchandise purchase, and ticket revenue will follow, and happier fans," said Passikoff. Everybody loves a winner, but it's important to note that win/loss ratios do not entirely govern fan loyalty."

The Brand Keys 2010 Index ranks the NBA third and the NHL fourth among leagues, a somewhat disappointing placement for hockey considering the boost in national awareness the league received this year from the Winter Olympics. Regarding specific teams, the Boston Red Sox have the most loyal fans in MLB, the Indianapolis Colts have the most loyal NFL fans, the NBA's most loyal fans follow the San Antonio Spurs and the Detroit Red Wings top all NHL fans in loyalty.

According to Passikoff, fan loyalty is driven in four ways: Pure Entertainment ("How well a team does, but more importantly, how exciting is their play"), Authenticity ("How well they play as a team, which can be driven by such factors as a new stadium or a new manager"); Fan Bonding ("Are players respected and admired?); and History and Tradition ("Is the game and the team part of a fan's and a community's rituals, institutions and beliefs").

Teams with the biggest growth in fan loyalty from 2009 include the NBA's Portland Trail Blazers and Oklahoma City Thunder, which relocated last season from Seattle (both up five positions), Super Bowl XLIV champion New Orleans Saints (up six) and the Minnesota Vikings (up five) in the NFL and the Colorado Rockies and Minnesota Twins in MLB (both up four positions). In the NHL, no team moved up more than one position, although many moved down as many as four rankings, according to the Brand Keys survey.

"Since overall league and team rankings correlate very highly with TV viewership and sales of licensed merchandise, rankings can be influenced depending upon how loyalty drivers are addressed and managed," said Passikoff.  "It's critical that marketers do accurate scouting regarding the strategic game they intend to play with their fans because today, when it comes to loyalty, there are no free-agent fans!"

The Top and Bottom Five teams in each league in terms of fan loyalty for 2010:

National Football League

Top Five
1. Indianapolis Colts
2. New England Patriots
3. Pittsburgh Steelers
4. Tennessee Titans
5. New York Jets

Bottom Five
20. Cleveland Browns
21. St. Louis Rams
22. Washington Redskins
23. Cincinnati Bengals
24. Oakland Raiders


Major League Baseball

Top Five
1. Boston Red Sox
2. New York Yankees
3. Philadelphia Phillies
4. Anaheim Angels (tie)
4. Los Angeles Dodgers (tie)
5. Minnesota Twins (tie)
5. Milwaukee Brewers (tie)
5. Houston Astros (tie)

Bottom Five
17. Arizona Diadmondbacks
18. Washington Nationals
19. Kansas City Royals
20. Baltimore Orioles
21. Pittsburgh Pirates


National Basketball Association

Top Five
1. San Antonio Spurs
2. Boston Celtics
3. Phoenix Suns
4. Dallas Mavericks/Detroit Pistons
5. Utah Jazz

Bottom Five
16. Memphis Grizzlies
17. Minnesota Timberwolves (tie)
17. Atlanta Hawks (tie)
18. Golden State Warriors
19. Sacramento Kings
20. Charlotte Bobcats


National Hockey League

Top Five
1. Detroit Red Wings
2. Philadelphia Flyers
3. San Jose Sharks
4. New Jersey Devils
5. Boston Bruins

Bottom Five
18. New York Rangers
19. Florida Panthers
20. Los Angeles Kings (tie)
20. Nashville Predators (tie)
20. Tampa Bay Lightning (tie)
21. St. Louis Blues (tie)
21. Phoenix Coyotes (tie)
21. New York Islanders (tie)
22. Atlanta Thrashers

Source: Brand Keys 2010 Sports Loyalty Index