Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr012010

On The Ball: Brand Keys 2010 Sports Survey Gauges Fan Loyalty

March 31, 2010: With the 2010 Major League Baseball season swinging away, marketing partners will be glad to know that a prominent survey supports what league pundits have been saying all along: Baseball fans are the most loyal in the nation.

Actually, NFL marketers also have reason to gloat: Football fans have not been dislodged from the top spot, but after several years in sole possession have merely been tied by MLB for No. 1, according to the 15th annual Brand Keys Sports Loyalty Index.

"The Sports Loyalty Engagement Index gives an apples-to-apples comparison of the intensity with which fans support professional sport leagues and their home team vs. the corresponding values for the fans of other teams in the market," Robert Passikoff, president of  brand and customer loyalty consultancy Brand Keys, New York, said in a statement. According to Passikoff, the survey can aid professional sports teams to increase broadcast, ticket and merchandise revenues by providing loyalty rankings and fan diagnostics in their home and national markets.

"Done correctly, an increase in broadcast viewership, merchandise purchase, and ticket revenue will follow, and happier fans," said Passikoff. Everybody loves a winner, but it's important to note that win/loss ratios do not entirely govern fan loyalty."

The Brand Keys 2010 Index ranks the NBA third and the NHL fourth among leagues, a somewhat disappointing placement for hockey considering the boost in national awareness the league received this year from the Winter Olympics. Regarding specific teams, the Boston Red Sox have the most loyal fans in MLB, the Indianapolis Colts have the most loyal NFL fans, the NBA's most loyal fans follow the San Antonio Spurs and the Detroit Red Wings top all NHL fans in loyalty.

According to Passikoff, fan loyalty is driven in four ways: Pure Entertainment ("How well a team does, but more importantly, how exciting is their play"), Authenticity ("How well they play as a team, which can be driven by such factors as a new stadium or a new manager"); Fan Bonding ("Are players respected and admired?); and History and Tradition ("Is the game and the team part of a fan's and a community's rituals, institutions and beliefs").

Teams with the biggest growth in fan loyalty from 2009 include the NBA's Portland Trail Blazers and Oklahoma City Thunder, which relocated last season from Seattle (both up five positions), Super Bowl XLIV champion New Orleans Saints (up six) and the Minnesota Vikings (up five) in the NFL and the Colorado Rockies and Minnesota Twins in MLB (both up four positions). In the NHL, no team moved up more than one position, although many moved down as many as four rankings, according to the Brand Keys survey.

"Since overall league and team rankings correlate very highly with TV viewership and sales of licensed merchandise, rankings can be influenced depending upon how loyalty drivers are addressed and managed," said Passikoff.  "It's critical that marketers do accurate scouting regarding the strategic game they intend to play with their fans because today, when it comes to loyalty, there are no free-agent fans!"

The Top and Bottom Five teams in each league in terms of fan loyalty for 2010:

National Football League

Top Five
1. Indianapolis Colts
2. New England Patriots
3. Pittsburgh Steelers
4. Tennessee Titans
5. New York Jets

Bottom Five
20. Cleveland Browns
21. St. Louis Rams
22. Washington Redskins
23. Cincinnati Bengals
24. Oakland Raiders


Major League Baseball

Top Five
1. Boston Red Sox
2. New York Yankees
3. Philadelphia Phillies
4. Anaheim Angels (tie)
4. Los Angeles Dodgers (tie)
5. Minnesota Twins (tie)
5. Milwaukee Brewers (tie)
5. Houston Astros (tie)

Bottom Five
17. Arizona Diadmondbacks
18. Washington Nationals
19. Kansas City Royals
20. Baltimore Orioles
21. Pittsburgh Pirates


National Basketball Association

Top Five
1. San Antonio Spurs
2. Boston Celtics
3. Phoenix Suns
4. Dallas Mavericks/Detroit Pistons
5. Utah Jazz

Bottom Five
16. Memphis Grizzlies
17. Minnesota Timberwolves (tie)
17. Atlanta Hawks (tie)
18. Golden State Warriors
19. Sacramento Kings
20. Charlotte Bobcats


National Hockey League

Top Five
1. Detroit Red Wings
2. Philadelphia Flyers
3. San Jose Sharks
4. New Jersey Devils
5. Boston Bruins

Bottom Five
18. New York Rangers
19. Florida Panthers
20. Los Angeles Kings (tie)
20. Nashville Predators (tie)
20. Tampa Bay Lightning (tie)
21. St. Louis Blues (tie)
21. Phoenix Coyotes (tie)
21. New York Islanders (tie)
22. Atlanta Thrashers

Source: Brand Keys 2010 Sports Loyalty Index