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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
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8. Seattle Seahawks
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar182015

Kevin Love Doubles Up On Rebounds In Built With Chocolate Milk Campaign

By Barry Janoff

March 18, 2015: Kevin Love, in his first season with the Cleveland Cavaliers and his first season as a teammate with LeBron James, has another first:  A national multi-media campaign, Built With Chocolate Milk, from the National Fluid Milk Processor Promotion Board.

The theme of the campaign, "Reboundability," plays off the fact that Love, who spent six seasons with the Minnesota Timberwolves before joining the Cavs, is one of the best rounders in the NBA, averaging more than 730 rebounds a year over the course of his career.

The effort breaks this week via TV, print , Internet and social media.

The multi-faceted Built With Chocolate Milk program is "designed to educate athletes and exercisers about the recovery benefits of low-fat chocolate milk after strenuous exercise."

The campaign unveils the secret to Love's rebounding skills, which he says started when his mom gave him chocolate milk following his basketball games as a kid.

The 30-second TV spot, "The Art of Rebounding," shot in black-and-white, sees Love going up against a basketball-shooting robot, which tests his rebounding skills by rapidly firing numerous shots. Spoiler alert: Love wins the competition by pulling down every rebound until the robot burns out.

According to Love, "One thing I've taken seriously over the years is how important recovery is after my training and games. Thanks to my mom, chocolate milk has been my go-to recovery drink since I was eight years old and it has continued to help me come back game after game."

The 6'10" Love, who was on the gold medal winning U.S. Men's Basketball Team during the 2012 Summer Olympics in London, is the son of former NBA player Stan Love and the nephew of Mike Love and cousin of Brian Wilson, founding members of The Beach Boys.

In a spot for a different drink, "Double-Double" for ESPN's This is SportsCenter, Love's proficiency to average a double-double in points and rebounds is highlighted in a humorous way when it also is discovered that he makes the best double espressos.

Love joins a roster of chocolate milk endorsers that includes Olympic gold medal speed skater and Dancing with the Stars star Apolo Ohno, Ironman Triathlon Champions Mirinda Carfrae, Craig Alexander and Luke McKenzie.

"Kevin does what many other elite athletes have been doing for years — rebounds with chocolate milk," Miranda Abney, marketing director at the Milk Processor Education Program, which  oversees the Built With Chocolate Milk campaign, said in a statement. "Breaking records and consistently being a game changer for his team, it's no surprise Love is one of the biggest names in the sport right now.  In this campaign, exercisers everywhere can get a unique look into what he does on and off the court to get results."

In the spot, as we see  him rebounding a barrage of shots taken by his robot rival, Love offers in voiceover, "The art of rebounding is assuming that every (shot) is a miss. Rebounds for my team and rebounds for my body. That's what I'm building with chocolate milk. It has nutrients to refuel, protein to rebuild. Backed by science." (See the full spot here.)

MilkPEP, Washington, D.C., is funded by the nation's milk processors.

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