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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov032014

Van Heusen Wants You To 'Give A Shirt' About Steve Young, Jerry Rice Campaign

Special to NYSportsJournalism.com

November 3, 2014: Pro Football Hall of Famers and NFL Super Bowl champions Steve Young and Jerry Rice wants people to "Give a Shirt" by giving them the shirt off their back.

Not for themselves, but as part of Van Heusen's "Give A Shirt "effort that will see up to 10,000 shirts donated to Career Gear, a non-profit philanthropic organization  that "provides professional clothing, mentoring and life-skills to help economically disadvantaged men."

The campaign launches today and runs through Jan. 4, 2015, with Van Heusen donating a dress shirt each time someone uses the hashtag #GiveAShirt on any of the brand's social channels: Facebook, Twitter or Instagram.

Van Heusen begins support as the presenting sponsor of Monday Night Football on ESPN, when the New York Giants host the Indianapolis Colts in MetLife Stadium. Among the activations, former Giants running back David Wilson will be present at a Van Heusen stage.

Young will be present in his role as an analyst for Monday Night Football.

Van Heusen, a division of PVH Corp., said the campaign would be promoted through marketing to include print, digital and Internet and social media.

Among the rewards, those who participate will be automatically entered to win daily prizes, as well as a grand prize that includes a trip for two to New York to see an NFL game, a $500 Van Heusen gift card and autographed merchandise from Young and Rice. (Full details here.)

“The #GiveAShirt campaign and partnership with Van Heusen will mean so much to our organization,” Gary Field, founder and executive director for Career Gear, said in a statement. “Through this campaign we will be able to further our goal of providing professional clothing, mentoring and life skills to help men in poverty or need become role models and mentors to their families and communities.”

According to Mike Kelly, evp-Heritage Brands Marketing for PVH, “The Van Heusen Institute of Style is dedicated to helping men across the country look and feel their best, and we are excited for a new chance to provide thousands of men with a head start on their career goals through our partnership with Career Gear. With this socially focused campaign, we have an opportunity to rally our consumers and make a difference in people’s lives.”

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