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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov032014

Van Heusen Wants You To 'Give A Shirt' About Steve Young, Jerry Rice Campaign

Special to NYSportsJournalism.com

November 3, 2014: Pro Football Hall of Famers and NFL Super Bowl champions Steve Young and Jerry Rice wants people to "Give a Shirt" by giving them the shirt off their back.

Not for themselves, but as part of Van Heusen's "Give A Shirt "effort that will see up to 10,000 shirts donated to Career Gear, a non-profit philanthropic organization  that "provides professional clothing, mentoring and life-skills to help economically disadvantaged men."

The campaign launches today and runs through Jan. 4, 2015, with Van Heusen donating a dress shirt each time someone uses the hashtag #GiveAShirt on any of the brand's social channels: Facebook, Twitter or Instagram.

Van Heusen begins support as the presenting sponsor of Monday Night Football on ESPN, when the New York Giants host the Indianapolis Colts in MetLife Stadium. Among the activations, former Giants running back David Wilson will be present at a Van Heusen stage.

Young will be present in his role as an analyst for Monday Night Football.

Van Heusen, a division of PVH Corp., said the campaign would be promoted through marketing to include print, digital and Internet and social media.

Among the rewards, those who participate will be automatically entered to win daily prizes, as well as a grand prize that includes a trip for two to New York to see an NFL game, a $500 Van Heusen gift card and autographed merchandise from Young and Rice. (Full details here.)

“The #GiveAShirt campaign and partnership with Van Heusen will mean so much to our organization,” Gary Field, founder and executive director for Career Gear, said in a statement. “Through this campaign we will be able to further our goal of providing professional clothing, mentoring and life skills to help men in poverty or need become role models and mentors to their families and communities.”

According to Mike Kelly, evp-Heritage Brands Marketing for PVH, “The Van Heusen Institute of Style is dedicated to helping men across the country look and feel their best, and we are excited for a new chance to provide thousands of men with a head start on their career goals through our partnership with Career Gear. With this socially focused campaign, we have an opportunity to rally our consumers and make a difference in people’s lives.”

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