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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb042016

Survey: 60% Of Super Bowl Commercials Will Fail To Score With Viewers, Consumers

By Barry Janoff

February 3, 2016: Companies are spending upward of $5 million for 30-second ads on CBS during the broadcast of Super Bowl 50.

The roster is a Who's Who of brands, including Anheuser-Busch Inbev, PepsiCo, Coca-Cola, Chrysler and GM.

Over the past ten years, those five Super Bowl advertisers spent a combined $745 million on network advertising during the game, accounting for 31% of total advertising revenue, according to research and marketing firm Kantar Media, NY.

However, even with a potential audience topping 110 million, many marketers will get a lot less bang for their bucks than anticipated.

Only 39% of Super Bowl 50’s advertisers will score big on their Super Bowl investments, significantly lower than the 13-year historical average of 49% according to the Super Bowl 50 Ad Engagement Survey conducted by brand engagement and consumer loyalty research consultancy Brand Keys, NY.

In the cup half-filled, half-empty scenario, that means 61% of Super Bowl advertisers will not meet their goals.

“Agencies and marketers hope their ads will entertain,” Robert Passikoff, Brand Keys, founder and president, said in a statement. “And today they almost always do.

"But advertising should be judged not by entertainment ratings or social networking metrics alone, but how it performs in the marketplace," said Passikoff.

Among 33 brands included in Super Bowl 50 Ad Engagement Survey, only 13 were seen as being both engaging and entertaining.

Doritos, PayPal, Pokémon and Mountain Dew were seen as being the most engaging of the Super Bowl brands covered.

The list also includes (in alphabetical order): Amazon Echo, Butterfinger, Hyundai, Kia, Skittles (pictured above), Snickers (pictured L-R), Taco Bell, Toyota and WeatherTech.

However, beverage brands, though judged to be entertaining, were seen as "least likely to engage."

That list includes all four brands from Anheuser-Busch that will run spots during Super Bowl 50 — Bud Light, Budweiser (pictured below), Shock Top and Michelob Ultra — as well as Coca-Cola and Pepsi, the latter of which also will sponsor the Super Bowl 50 Halftime Show with Coldplay, Beyoncé and a cast of others.

“When it comes to Super Bowl ad playbooks, brands hope they’ll score big in five ways: big audiences, big creative, big buzz, big social networking and high levels of emotional brand engagement,” said Passikoff. “No. 5 is most important because it’s a leading-indicator of consumer behavior in the only arena that counts — the real world marketplace."

The trend to release Super Bowl creative early also comes with its pros and cons.

"The need to level the ad playing field has not been lost on marketers," said Passikoff. "Every year brands start earlier to create up-front buzz. It’s a given that ads will get noticed along with everyone else’s during the game, so pre-game sneak peeks have increased, with some spots released more than a month before the game."

According to Passikoff, ad entertainment and social networking reviews generate lots of chatter, but not always desired results.

"Watching the dial-ups-and-downs is often enthralling. But on this particular Sunday, when a brand gets into people’s living rooms or on their computers or mobile screens, it doesn’t matter how many consumers tweet, like, or share if the ad doesn’t increase emotional brand engagement levels," said Passikoff. In those cases, "What you’ve produced is a very short, very expensive movie!”

In order to assess Super Bowl ads, comments were collected via mobile software (developed by Brand Keys, in conjunction with JoopLoop) from a national sample of 3,800 men and women who are Super Bowl viewers as well as category and brand users.

Brand Keys said its strategy "measured social networking activities for brands advertising on the Super Bowl, consumers’ emotional engagement for the brand itself and the brand within the context of the Super Bowl broadcast for the 31 brands reported in the media to be Super Bowl advertisers."

“This enables us to determine whether a brand’s ad will engage and entertain, entertain only, engage but not entertain or neither engage nor entertain,” said Passikoff. “Each variable results in a different outcome for the brand. Awareness is a given!”

The bottom line for companies advertising during the Super Bow?

According to Passikoff, "Does the ad engage and build the brand? Does it drive brand share and sales? If so, you’ll see positive bottom line impact, even if the advertising wasn’t as entertaining as envisioned. A brand that can both engage and entertain is usually a real Super Bowl winner.”

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Quicken Loans Adds Fuel To Super Bowl Fire With 'Rocket Mortgage' Campaign

Tickets To Ride: Marriott Books Room At Super Bowl 50 For 54 Football Fans

Survey: Super Bowl Ads Longer, More Effective, With More Social Media

With $2.4B Is Ad Sales, The Super Bowl Is Golden To NFL, Marketers, TV

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Hollywood Super Heroes, Villains Invade Super Bowl

Levi's Enhances Role In Super Bowl 50

Puppy Bowl Is Fixed For Super Bowl 50 Programming

LG Seeks '1984' Disruption Redux In Super Bowl 50

Brands Play Super Events During Super Bowl Festivities

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Last Crash For Doritos, Super Bowl

Coldplay To Play Pepsi Halftime Show At Super Bowl

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