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NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb042016

Survey: 60% Of Super Bowl Commercials Will Fail To Score With Viewers, Consumers

By Barry Janoff

February 3, 2016: Companies are spending upward of $5 million for 30-second ads on CBS during the broadcast of Super Bowl 50.

The roster is a Who's Who of brands, including Anheuser-Busch Inbev, PepsiCo, Coca-Cola, Chrysler and GM.

Over the past ten years, those five Super Bowl advertisers spent a combined $745 million on network advertising during the game, accounting for 31% of total advertising revenue, according to research and marketing firm Kantar Media, NY.

However, even with a potential audience topping 110 million, many marketers will get a lot less bang for their bucks than anticipated.

Only 39% of Super Bowl 50’s advertisers will score big on their Super Bowl investments, significantly lower than the 13-year historical average of 49% according to the Super Bowl 50 Ad Engagement Survey conducted by brand engagement and consumer loyalty research consultancy Brand Keys, NY.

In the cup half-filled, half-empty scenario, that means 61% of Super Bowl advertisers will not meet their goals.

“Agencies and marketers hope their ads will entertain,” Robert Passikoff, Brand Keys, founder and president, said in a statement. “And today they almost always do.

"But advertising should be judged not by entertainment ratings or social networking metrics alone, but how it performs in the marketplace," said Passikoff.

Among 33 brands included in Super Bowl 50 Ad Engagement Survey, only 13 were seen as being both engaging and entertaining.

Doritos, PayPal, Pokémon and Mountain Dew were seen as being the most engaging of the Super Bowl brands covered.

The list also includes (in alphabetical order): Amazon Echo, Butterfinger, Hyundai, Kia, Skittles (pictured above), Snickers (pictured L-R), Taco Bell, Toyota and WeatherTech.

However, beverage brands, though judged to be entertaining, were seen as "least likely to engage."

That list includes all four brands from Anheuser-Busch that will run spots during Super Bowl 50 — Bud Light, Budweiser (pictured below), Shock Top and Michelob Ultra — as well as Coca-Cola and Pepsi, the latter of which also will sponsor the Super Bowl 50 Halftime Show with Coldplay, Beyoncé and a cast of others.

“When it comes to Super Bowl ad playbooks, brands hope they’ll score big in five ways: big audiences, big creative, big buzz, big social networking and high levels of emotional brand engagement,” said Passikoff. “No. 5 is most important because it’s a leading-indicator of consumer behavior in the only arena that counts — the real world marketplace."

The trend to release Super Bowl creative early also comes with its pros and cons.

"The need to level the ad playing field has not been lost on marketers," said Passikoff. "Every year brands start earlier to create up-front buzz. It’s a given that ads will get noticed along with everyone else’s during the game, so pre-game sneak peeks have increased, with some spots released more than a month before the game."

According to Passikoff, ad entertainment and social networking reviews generate lots of chatter, but not always desired results.

"Watching the dial-ups-and-downs is often enthralling. But on this particular Sunday, when a brand gets into people’s living rooms or on their computers or mobile screens, it doesn’t matter how many consumers tweet, like, or share if the ad doesn’t increase emotional brand engagement levels," said Passikoff. In those cases, "What you’ve produced is a very short, very expensive movie!”

In order to assess Super Bowl ads, comments were collected via mobile software (developed by Brand Keys, in conjunction with JoopLoop) from a national sample of 3,800 men and women who are Super Bowl viewers as well as category and brand users.

Brand Keys said its strategy "measured social networking activities for brands advertising on the Super Bowl, consumers’ emotional engagement for the brand itself and the brand within the context of the Super Bowl broadcast for the 31 brands reported in the media to be Super Bowl advertisers."

“This enables us to determine whether a brand’s ad will engage and entertain, entertain only, engage but not entertain or neither engage nor entertain,” said Passikoff. “Each variable results in a different outcome for the brand. Awareness is a given!”

The bottom line for companies advertising during the Super Bow?

According to Passikoff, "Does the ad engage and build the brand? Does it drive brand share and sales? If so, you’ll see positive bottom line impact, even if the advertising wasn’t as entertaining as envisioned. A brand that can both engage and entertain is usually a real Super Bowl winner.”

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Golden Super Bowl 50 Expected To See Record $220M In Visitor Spend

National Chicken Council Says It's Not Fowl To Predict Panthers As SB 50 Winner

Quicken Loans Adds Fuel To Super Bowl Fire With 'Rocket Mortgage' Campaign

Tickets To Ride: Marriott Books Room At Super Bowl 50 For 54 Football Fans

Survey: Super Bowl Ads Longer, More Effective, With More Social Media

With $2.4B Is Ad Sales, The Super Bowl Is Golden To NFL, Marketers, TV

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Hollywood Super Heroes, Villains Invade Super Bowl

Levi's Enhances Role In Super Bowl 50

Puppy Bowl Is Fixed For Super Bowl 50 Programming

LG Seeks '1984' Disruption Redux In Super Bowl 50

Brands Play Super Events During Super Bowl Festivities

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Last Crash For Doritos, Super Bowl

Coldplay To Play Pepsi Halftime Show At Super Bowl

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