Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Friday
May112012

Time Warner Cable Loves L.A., Launching SportsNet, Deportes In SoCal

Special to LosAngelesSportsJournalism

May 11, 2012: Time Warner Cable Sports has unveiled plans for the launch of two regional sports networks designed to serve Southern California-area sports fans.

Time Warner Cable SportsNet and Time Warner Cable Deportes are scheduled to debut in HD on Oct. 1. Programming will feature more than 120 live sports events, anchored by being the exclusive local stations of the NBA's Los Angeles Lakers, WNBA's Los Angeles Sparks and the MLS Los Angeles Galaxy.

Time Warner Cable Sports is supporting the launch with a marketing push that offers, "Soon the buzz will turn into a roar. 10.01.12. Your teams. The L.A. sports destination."

Time Warner Cable Sports currently operates local channels in Rochester, Buffalo, Syracuse and Albany, NY; Kansas City, MO; Wisconsin and Texas.

Time Warner Cable said it reaches more than 14 million customers nationwide via five geographic areas: New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.

Beginning with the 2012-13 NBA season, the Souther California-based networks’ exclusive game coverage will include full seasons of Lakers, Galaxy and Sparks games, as well as California Interscholastic Federation high school regular season and playoff contests.

Time Warner Cable said the networks would be available to all satellite, cable and telco distributors in the Lakers’ territory, which includes all of Southern California, Nevada and Hawaii.

In addition, Time Warner Cable Sports said it would create a "daily programming schedule to give local sports fans comprehensive in-depth coverage, fresh opinions and behind-the-scenes insight into their favorite local teams and personalities."

Time Warner Cable Deportes will be the nation’s first Spanish-language regional sports network, according to the company. Time Warner Cable Deportes will broadcast all local Lakers and Galaxy games entirely in Spanish – also called a first.

Time Warner Cable Deportes will feature separate production teams, Spanish-speaking talent, a distinct graphics package and a staff that will oversee the production of original programming including daily local sports news, a daily soccer news show and coverage of such sports as boxing and lucha libre.

“We are building Time Warner Cable SportsNet and Time Warner Cable Deportes from the ground up to be the new homes for Southern California sports fans."

“We are building Time Warner Cable SportsNet and Time Warner Cable Deportes from the ground up to be the new homes for Southern California sports fans,” David Rone, president of Time Warner Cable Sports, said in a statement. “Our networks are created around live coverage of some of the region’s signature franchises and represent a 24/7 commitment to give fans more access and insight than they have ever seen before.”

According to Mark Shuken, svp and GM for Time Warner Cable Sports Regional Networks, “Because Southern California is home to some of the most intensely loyal fans in the country, we’re developing these networks from the fans’ perspective and investing in the technology and talent needed to respect that passion. Whether in their living rooms or on the go, fans will always be able to follow their local teams with our multi-platform coverage.”

Back to Home Page

Reader Comments (1)

Quote...

Time Warner Cable Sports currently operates local channels in Rochester, Buffalo, Syracuse and Albany, NY; Kansas City, MO; Wisconsin and Texas.

...Unquote

Am I mistaken, or isn't Time Warner a partner with Comcast in Sportsnet New York, the channel that's (co-)owned by the New York Mets baseball team?

Sincerely,
Bram Weiser

May 12, 2012 | Unregistered CommenterBram Weiser

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>