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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May242012

IOC, USOC Revenue-Sharing Deal Could Lead To U.S. Bid On 2024 Summer Games

By Barry Janoff

May 24, 2012: The International Olympic Committee and the U.S. Olympic Committee today jointly unveiled a revenue-sharing agreement that will, beginning in 2020, "govern the financial relationship between the two parties for two decades."

The agreement, which both sides said was signed six months prior to the date that negotiations were originally scheduled to begin, "restructures how TOP [the IOC's top-tier marketing partner program] and U.S. television revenues are shared and also provides for USOC contributions to the IOC’s administrative costs associated with the Olympic Games."

The deal was revealed in conjunction with the SportAccord Conference in Quebec City. It came with just over 60 days to go until the Opening Ceremonies for the 2012 Summer Games in London, athough the new deal will not directly impact the USOC's presence there.

Financial and other details of the agreement, which runs to 2040, were not released.

The IOC and USOC have been at odds over such key factors as television and marketing revenues for several years, which in turn proved, among other elements, to be a political roadblock in the U.S. seeking to host the Summer Olympics for 2012 (New York) and Chicago (2016, which were awarded to Rio de Janeiro).

The USOC also decided to refrain from bidding on the the 2020 Summer Games, the host nation of which will be selected by the IOC in September 2013 from among Tokyo, Madrid and Istanbul.

The alliance paves the way for the "further strengthening of the relationship" between the IOC and the USOC and "proves once again the importance of collaboration and partnership in the development and advancement of the Olympic movement."

The USOC will now likely put strong consideration into bidding on the 2022 Winter Games or the 2024 Summer Games. USOC president Larry Probst and USOC CEO Scott Blackmun said during a press conference in Quebec City, which also featured IOC President Jacques Rogge, that USOC board members would meet in June to discuss their options.

"Our strategy is to develop a strategy at this point," said Blackmun.

"I can confidently say that we have accomplished that goal and have set the stage for a much more collaborative relationship going forward.”

 “I would like to thank President Rogge and his colleagues at the IOC who worked so diligently over the course of the last year and a half to find a solution that works for all parties," said Probst. "I can confidently say that we have accomplished that goal and have set the stage for a much more collaborative relationship going forward.”

"The USOC is an absolutely crucial pillar in the Olympic movement," said Rogge said during the press conference. “This agreement lays a cornerstone which will provide the foundations for the continued growth of the movement and our shared values, not just in the United States but around the world."

Olympic Torch Photo: Courtesy IOC

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