By Barry Janoff
April 20, 2015: After winning Super Bowl XLVIII in 2014, the Seattle Seahawks did not register their second consecutive Super Bowl this past February, But quarterback Russell Wilson was No. 1 for a second consecutive year in overall sales of all officially licensed NFL products for the fiscal year March 1, 2014 - February 28, 2015.
The Top Five all were quarterbacks, with Wilson followed by Peyton Manning of the Denver Broncos, New England Patriots Super Bowl XLIX champion quarterback Tom Brady (No. 3), Colin Kaepernick of the San Francisco 49ers and Green Bay Packers Aaron Rodgers, according to NFL Players Inc., the marketing and licensing arm of the NFL Players Association.
NFLPI said the list is based on total overall sales of all officially licensed products from online and traditional retail outlets as reported by more than 80 NFLPI licensees, which generated retail sales in excess of $1.4 billion during the year.
Sales figures for individual players or categories were not disclosed.
NFLPI licensees include Nike, VF Imagewear, Fanatics, Outerstuff, Fathead, McFarlane Toys, Oyo Sportstoys, Bleacher Creatures, Forever Collectibles, Funko, FBF Originals and Photo File.
Licensed product categories include men’s, women’s and youth game jerseys and T-shirts, murals, figurines, matted and framed photos, socks, vinyl collectibles, plush, memorabilia and electronic accessories.
The first non-quarterback on the list is Dallas Cowboys wide receiver Dez Bryant at No. 6, who moved up from No. 24 in the previous list.
He was followed in the Top Ten by Seahawks cornerback Richard Sherman (No. 7), Houston Texans defensive end J.J. Watt (No. 8), Seahawks running back Marshawn Lynch (No. 9) and Cleveland Browns quarterback Johnny Manziel (No. 10), the highest-ranked rookie on the NFLPI list.
New York Giants wide receiver Odell Beckham Jr. (No. 20) was second among rookies. Teddy Bridgewater, quarterback for the Minnesota VIkings, was the only other rookie among the Top 50 (No. 48).
In addition to Nike jersey sales, Wilson outsold all players in Ugly Sweaters and vinyl collectible figurine sales from Funko (followed in the latter category by Brady, Lynch and Sherman).
With five players ranked in the Top 50 — Wilson, Sherman, Lynch in the Top Ten and defensive backs Earl Thomas (No. 29) and Kam Chancellor (No. 30) — the Seahawks repeated their title of having the team with the most combined individual player retail power, according to NFLPI.
Green Bay, Dallas, and the Pittsburgh Steelers each had four players among the Top 50.
There were 25 different teams with players among the Top 50. The seven without players on the list were the Atlanta Falcons, Buffalo Bills, New York Jets, Oakland Raiders, St. Louis Rams, Tampa Bay Buccaneers and Tennessee Titans.
Devon Still, defensive tackle for the Cincinnati Bengals, was No. 46 on the list. Pproceeds from the sales of many of his No. 75 jerseys went to support the Cincinnati Children's Hospital and Medical Center and to raise awareness for pediatric cancer research, which rose out of his daughter Leah being diagnosed last June with cancer. In March, following surgery, Still said that doctors told him that his daughter was now cancer-free.
Adrian Peterson, running back for the Minnesota Vikings, was No. 27 overall, having played in just one game due to a suspension related to charges of child abuse. he has since been reinstated by the NFL.
Peyton Manning led all players in bobblehead sales. Detroit Lions wide receiver Calvin Johnson was the only non-quarterback in the Top Ten (No. 9) in that category.
Brady led in Fathead player sales, followed by Manning, Wilson, Watt and Rodgers.
Manziel ranked first in collegiate co-branded hard-lines sales, which includes Fatheads, Oyo Sportstoys, bobbleheads and ornaments. Peyton Manning was No. 2.
NFLPI Top 50 Player Sales Rankings (FY 15)
1. Russell Wilson, Seattle Seahawks
2. Peyton Manning, Denver Broncos
3. Tom Brady, New England Patriots
4. Colin Kaepernick, San Francisco 49ers
5. Aaron Rodgers, Green Bay Packers
6. Dez Bryant, Dallas Cowboys
7. Richard Sherman, Seattle Seahawks
8. J.J. Watt, Houston Texans
9. Marshawn Lynch, Seattle Seahawks
10. Johnny Manziel, Cleveland Browns (R)
11. Jason Witten, Dallas Cowboys
12. Drew Brees, New Orleans Saints
13. Rob Gronkowski, New England Patriots
14. LeSean McCoy, Philadelphia Eagles
15. Andrew Luck, Indianapolis Colts
16. Clay Matthews, Green Bay Packers
17. Tony Romo, Dallas Cowboys
18. Brandon Marshall, Chicago Bears
19. Calvin Johnson, Detroit Lions
20. Odell Beckham Jr., New York Giants (R)
21. Jordy Nelson, Green Bay Packers
22. Eli Manning, New York Giants
23. DeMarco Murray, Dallas Cowboys
24. Cam Newton, Carolina Panthers
25. Robert Griffin III, Washington Redskins
26. Nick Foles, Philadelphia Eagles
27. Adrian Peterson, Minnesota Vikings
28. Jamaal Charles, Kansas City Chiefs
29. Earl Thomas, Seattle Seahawks
30. Kam Chancellor, Seattle Seahawks
31. Eddie Lacy, Green Bay Packers
32. Ryan Tannehill, Miami Dolphins
33. Victor Cruz, New York Giants
34. Luke Kuechly, Carolina Panthers
35. Matt Forte, Chicago Bears
36. Joe Flacco, Baltimore Ravens
37. Patrick Willis, San Francisco 49ers
38. Ben Roethlisberger, Pittsburgh Steelers
39. Troy Polamalu, Pittsburgh Steelers
40. Demaryius Thomas, Denver Broncos
41. Julian Edelman, New England Patriots
42. Antonio Brown, Pittsburgh Steelers
43. Le’Veon Bell, Pittsburgh Steelers
44. Philip Rivers, San Diego Chargers
45. Larry Fitzgerald, Arizona Cardinals
46. Devon Still, Cincinnati Bengals
47. Frank Gore, San Francisco 49ers
48. A.J. Green, Cincinnati Bengals
49. Teddy Bridgewater, Minnesota Vikings (R)
50. Wes Welker, Denver Broncos
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