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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar282017

Time Challenged: Live From PyeongChang, It’s The 2018 Winter Games On NBC

By Barry Janoff

March 28, 2017: Since 1975, people on NBC have been proclaiming, "Live from New York, it’s Saturday Night!"

Beginning this February, people on NBC will be proclaiming, "Live from PyeongChang, it’s the 2018 Winter Games."

Alleviating several problems in one move, NBCUniversal said it would make a major change to its broadcasting schedule for the 2018 Winter Games this coming February in PyeongChang, South Korea.

For the first time, TV programming of events will air live across all time zones in the U.S.

South Korea is 13 hours ahead of the East Coast, ten hours ahead of the West Coast.

According to NBC Sports, "On most nights, primetime coverage will begin at 8 PM. ET, 7 PM CT, 6 PM MT and 5 PM PT."

In addition to reducing and/or eliminating the showing of tape-delayed events to significant portions of the nation after they have been seen live elsewhere, the move addresses another problem that NBC has faced during recent Olympic Games: Results appear on social media before many parts of the national actually get to see the events themselves.

Complaints first arose during the 2012 Summer Games in London, when the East Coast and other zones east of the Mississippi saw live competition, with the results flooding social media. That left the rest of the country forced to ignore Web sites, Twitter and other social media platforms if they wanted to see the events from a fresh perspective.

NBC also found that year that TV ratings were dipping while online views were rising, not a good trend for broadcast advertisers.

"(This) means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything," Jim Bell, president, NBC Olympics Production and Programming, said in a statement. "This is exciting news for the audience, the advertisers, and our affiliates alike."

NBC said that primetime coverage would be followed in all time zones by local news and then a “Primetime Plus” program with live continuing PyeongChang Olympic coverage.

A primetime replay would follow "Primetime Plus."

The PyeongChang Winter Olympics Opening Ceremony is scheduled for Feb. 9; competition starts Feb. 8 and runs through Feb. 25.

During the 2016 Summer Games from Rio de Janeiro, NBC Sports aired a record 6,755 hours of programming.

"It's simply breathtaking to consider that a mere 20 years ago in Atlanta (1996) we telecast about 170 hours and now we're creeping up on 7,000," said Bell. "And while, of course, we're very proud of our engineering capability, our production capability . . . it is still the overall quality that we have in television, especially in primetime that we're looking forward to here."

"(This) means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything."

NBC gets significant dollars from official International Olympic Committee partners, which include Alibaba, Atos, Bridgestone, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung, and Toyota, and Visa.

Also adding major dollars to marketing are such U.S. Olympic Committee partners as 24 Hour Fitness, AT&T, BMW, BP, Anheuser-Busch (Budweiser), Chobani, Citi, DeVry University, Dick's Sporting Goods, Hershey, Hilton, Kellogg's, Liberty Mutual, Nike, Oakley, Ralph Lauren, Smucker's and United Airline.

"Nothing brings America together for two weeks like the Olympics, and that communal experience will now be shared across the country at the same time both on television and streaming online," said Bell.

NBC has had exclusive U.S. coverage of every Summer Olympic Games since Seoul in 1988 and every Winter Olympics Games since Salt Lake City in 2002. In 2011, NBCUniversal extended its TV rights deal for the Olympics through 2020 for $4.38 billion, and in 2014 again extended those rights through 2032 for $7.65 billion, according to industry analysts.

The 2020 Summer Games are in Tokyo, the 2022 Winter Games in Beijing.

Los Angeles and Paris are currently vying for the rights to host the 2024 Summer Games, to be denied by the IOC this September.

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Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

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Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partne

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