Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

United: USA 'Superheroes' Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar282017

Time Challenged: Live From PyeongChang, It’s The 2018 Winter Games On NBC

By Barry Janoff

March 28, 2017: Since 1975, people on NBC have been proclaiming, "Live from New York, it’s Saturday Night!"

Beginning this February, people on NBC will be proclaiming, "Live from PyeongChang, it’s the 2018 Winter Games."

Alleviating several problems in one move, NBCUniversal said it would make a major change to its broadcasting schedule for the 2018 Winter Games this coming February in PyeongChang, South Korea.

For the first time, TV programming of events will air live across all time zones in the U.S.

South Korea is 13 hours ahead of the East Coast, ten hours ahead of the West Coast.

According to NBC Sports, "On most nights, primetime coverage will begin at 8 PM. ET, 7 PM CT, 6 PM MT and 5 PM PT."

In addition to reducing and/or eliminating the showing of tape-delayed events to significant portions of the nation after they have been seen live elsewhere, the move addresses another problem that NBC has faced during recent Olympic Games: Results appear on social media before many parts of the national actually get to see the events themselves.

Complaints first arose during the 2012 Summer Games in London, when the East Coast and other zones east of the Mississippi saw live competition, with the results flooding social media. That left the rest of the country forced to ignore Web sites, Twitter and other social media platforms if they wanted to see the events from a fresh perspective.

NBC also found that year that TV ratings were dipping while online views were rising, not a good trend for broadcast advertisers.

"(This) means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything," Jim Bell, president, NBC Olympics Production and Programming, said in a statement. "This is exciting news for the audience, the advertisers, and our affiliates alike."

NBC said that primetime coverage would be followed in all time zones by local news and then a “Primetime Plus” program with live continuing PyeongChang Olympic coverage.

A primetime replay would follow "Primetime Plus."

The PyeongChang Winter Olympics Opening Ceremony is scheduled for Feb. 9; competition starts Feb. 8 and runs through Feb. 25.

During the 2016 Summer Games from Rio de Janeiro, NBC Sports aired a record 6,755 hours of programming.

"It's simply breathtaking to consider that a mere 20 years ago in Atlanta (1996) we telecast about 170 hours and now we're creeping up on 7,000," said Bell. "And while, of course, we're very proud of our engineering capability, our production capability . . . it is still the overall quality that we have in television, especially in primetime that we're looking forward to here."

"(This) means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything."

NBC gets significant dollars from official International Olympic Committee partners, which include Alibaba, Atos, Bridgestone, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung, and Toyota, and Visa.

Also adding major dollars to marketing are such U.S. Olympic Committee partners as 24 Hour Fitness, AT&T, BMW, BP, Anheuser-Busch (Budweiser), Chobani, Citi, DeVry University, Dick's Sporting Goods, Hershey, Hilton, Kellogg's, Liberty Mutual, Nike, Oakley, Ralph Lauren, Smucker's and United Airline.

"Nothing brings America together for two weeks like the Olympics, and that communal experience will now be shared across the country at the same time both on television and streaming online," said Bell.

NBC has had exclusive U.S. coverage of every Summer Olympic Games since Seoul in 1988 and every Winter Olympics Games since Salt Lake City in 2002. In 2011, NBCUniversal extended its TV rights deal for the Olympics through 2020 for $4.38 billion, and in 2014 again extended those rights through 2032 for $7.65 billion, according to industry analysts.

The 2020 Summer Games are in Tokyo, the 2022 Winter Games in Beijing.

Los Angeles and Paris are currently vying for the rights to host the 2024 Summer Games, to be denied by the IOC this September.

Olympican Ashley Wagner Trades Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

United On Board With Team USA Athletes, Bounty Bonds With Lindsey Vonn

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partne

Back to Home Page