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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Foxwoods Casino (1)

Wednesday
Jun022010

Is WNBA Taking A Gamble With New York Liberty, Foxwoods Casino Deal?

Rendition of New York Liberty jersey with Foxwoods logo.June 2, 2010: The New York Liberty have become the fourth WNBA team to sign a jersery-front deal, aligning with Foxwoods Resort Casino that will also include marketing and community efforts. Of greater historic importance, the union marks the first time a casino has placed its name on a U.S. pro sports jersey.

Financial terms of the multi-year deal were not disclosed. The Mashantucket Pequot Tribal Nation owns and operates Foxwoods Resort Casino,

The WNBA already has entered into the once forbidden territory of gambling via its Connecticut Sun, which is owned by Mohegan Sun resort and casino and plays its home games at Mohegan Sun Arena., which also will host the WNBA All-Star Game July 10. In 2007, the NBA played its All-Star Game in Las Vegas.

The other WNBA teams with jersey-front sponsors are the Los Angeles Sparks (Farmers Insurance), Phoenix Mercury (Lifelock) and Seattle Storm (Microsoft's Bing).

The Liberty will debut its new uniforms when the team plays Connecticut on June 4.

The Foxwoods name and logo will appear on the front of the Liberty's home and road jerseys as well as shooting shirts for all games. Brand integration will also include extensive presence at Madison Square Garden during Liberty home games with courtside LED signage, logo presence on-court, a feature on GardenVision, Foxwoods branded on-court contests and signage on The Garden's outdoor marquees. The Liberty and Foxwoods said they also would join together to host a number of community events each season.

The Seattle Storm this season signed a deal with Bing that incudes jersey-front sponsorship."The New York Liberty has a passionate fan base in the world's largest media market, and we are thrilled by the opportunity this partnership presents to promote our brand to WNBA fans, the team's loyal followers and the New York Metropolitan area at large," Robert Victoria, CMO for Mashantucket Pequot Gaming Enterprises, said in a statement. "Foxwoods always strives to align itself with other best-in-class industry leaders, and we're confident we've done just that with this partnership of the Liberty and its home venue, the legendary Madison Square Garden."

According to Scott O'Neil, president, MSG Sports, "This partnership between two premium brands and industry leaders is a perfect match, bringing together one of the world's largest resort casinos and 'The World's Most Famous Arena.' This innovative new partnership provides Foxwoods with a powerful platform that connects an entertainment destination with our incredibly loyal and passionate Liberty fans and New York."

Microsoft Signs WNBA Deal To Put Bing Logo On Seattle Storm Jerseys

Farmers Insurance Signs Jersey-Front Deal With WNBA's Los Angeles Sparks

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