Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
May072018

WNBA Signs Design Firm Sylvain Lab To Reimagine Brand, Engage With Fans

By Barry Janoff

May 7, 2018: The WNBA was founded 1996, played its first season in 1997 and has been operating much longer than its critics predicted.

But the league faces challenges in fan attendance, TV ratings and marketing power.

In 2015, NBA commissioner Adam Silver, talking about the WNBA, said, "I think we might have been ahead of ourselves 20 years ago in terms of what we were doing, Interest is not where we hoped it would be.

“We thought it would have broken through by now. We thought ratings and attendance would be higher. In terms of our marketing overall, we may have lost our way at certain points."

Last month, Silver, speaking about the WNBA, held similar reservations regarding the growth and impact of the league.

“The game looks fantastic. And it’s amazing where the league now is at from over 20 years ago when it launched,” said Silver during an interview on ESPN.

“But we still have a marketing problem, and we got to figure it out. We got to figure out how we can do a better job connecting to young people and to get them to be interested.

“Women’s basketball is largely supported — just in terms of the demographics — by older men, for whatever reason, who like fundamental basketball. It’s something I’ve talked a lot to the players about,. We’re not connecting with almost the same demographic that our players are.”

Now, with its 22nd season about to begin (May 18), the WNBA has taken a major step to reinvigorate its overall image and impact, signing a deal with innovation and brand design consultancy Sylvain Lab to “work closely with the league to develop a long-term growth strategy and identify new marketing opportunities.”

According to the WNBA, the partnership with New York-based Sylvain Labs “entails a complete review of every aspect of the league to learn more about its fans and how best to engage them.”

In particular, the WNBA, echoing Silver's comments about demographics, wants to focus on engaging with a "young female audience."

Sylvain Labs’ resumé includes working with such companies as Google, Nike, Pepsico and Samsung to “reimagine their brands and products and generate revenue.

“Our research makes clear that fans are interested in establishing a deeper connection with our players and teams and experiencing the game in every way imaginable,” Lisa Borders, WNBA president, said in a statement.

“We are delighted to work with Sylvain Labs to help us meet these objectives and continue the WNBA’s growth for our 22nd season and beyond, with an increased emphasis on engaging a young female audience through rich storytelling.”

The WNBA is not lacking for star power, led by the likes of Maya Moore, Sue Bird, Diana Taurus, Candace Parker, Skylar Diggins-Smith, Brittney Griner, Breanna Stewart, Nneka Ogwumike And Elena Delle Donne.

According to the WNBA, the league last season had its highest total attendance (1,574,078) and highest average attendance (7,716) since 2011. saw merchandise sales at WNBAStore.com rise 18% versus 2016 and had a 15% increase in social media reach.

in addition, during its inaugural season on Twitter, the WNBA averaged 613,000 unique viewers per game.

Nike is now in its first season as WNBA official on-court apparel provider (taking over from adidas, as it did this past season in the NBA). The company signed an eight-year deal in 2015, valued at $1 billion by industry analysts, which took effect this season.

“We are delighted to work with Sylvain Labs to help us meet these objectives and continue the WNBA’s growth for our 22nd season and beyond."

The jerseys feature the Nike Swoosh, Verizon’s logo as a league-wide sponsor and each team’s jersey-front sponsor.

Among the 2018 team sponsors (to date) are Chicago Sky-University of Chicago Medicine, Connecticut Sun- Mohegan Sun Casino (franchise owner), Dallas Wings-American Fidelity, Indiana Fever-Finish Line, Los Angeles Sparks-EquiTrust, Minnesota Lynx-Mayo Clinic, New York Liberty-DraftKings, Phoenix Mercury-Talking Stick Resort and Casino and Seattle Storm-Swedish Medical Center.

According to Alain Sylvain, Sylvain Labs CEO, “Working with the WNBA is an ideal assignment at an ideal time: The game is at its best, the players have a new, profound cultural relevance and the leadership is inspired and empowered.

“We look forward to driving further engagement with new and existing fans and finding new, innovative ways to grow the WNBA.”

Nike Begins WNBA Alliance

Back to Home Page