Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Tuesday
Jun022009

WNBA Taking Road Already Traveled By MLS, Nascar

Diana Taurasi with Phoenix-LifeLock jersey.David Beckham with MLS Los Angeles Galaxy-Herbalife jersey.June 2, 2009: News that the WNBA's Phoenix Mercury have signed a three-year deal with LifeLock to put the identity-theft protection company's logo across the front of team uniforms is news only to people who have not followed the increasing invasion of sponsors into previously sacred sports territory. LifeLock, which is based in Arizona, also will get other marketing perks for its estimated $3 million deal, including arena signage. branding on the court and ad placement at PhoenixMercury.com. Major League Soccer currently has 11 teams (out of 15) with marketing partner logos across their respective jerseys, a direct link to international soccer where such deals are not just commonplace, but required to keep team budgets solvent. Nascar has long had a plethora of logos emblazoned on driver jumpsuits and cars. Even Major League Baseball has experimented with corporate logos on team uniforms, including the Boston Red Sox, which wore the logo patch of corporate sponsor EBS on their uniforms when the team opened the 2008 season in Japan. And the WNBA had a deal with McDonald's in 2008 for the fast-feeder to put its logo on all team uniforms for a limited number of games to open the regular season and then enabled Discover Financial to put its Discover Card logo on 2008 All-Star Game jerseys.

The difference here is that these logos follow the MLS strategy in that the marketer's name runs across the front while the team's name is relegated to a smaller spot. Some analysts see the WNBA move as being a testing ground for the NBA and perhaps even MLB and the NFL for permanent logos aside from those of official league uniform/jersey suppliers. “This groundbreaking partnership with LifeLock represents an important next step in the growth of the WNBA,” NBA commissioner David Stern said during the unveiling. “We are confident that its alliance with the Mercury and the WNBA will accelerate LifeLock’s growth, and this deal serves as a blueprint for other associations of its kind with all our WNBA teams.” Back to Home Page