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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan292016

Despite Obstacles, WNBA, Marketers Look Ahead, Honor Past For 20th Season

By Barry Janoff

January 28, 2016: When the WNBA launched in April 1996 and began play in June 1997, there were critics aplenty who foresaw a short live for the NBA's distaff partner.

On May 14, the WNBA is scheduled to begin its 20th season of play, still facing critics, dealing with growth issues and other challenges, but solid with players, marketing partners and a rabid fan base.

A new multi-media campaign, "Watch Me Work," touts not only current stars such as 2015 MVP Elena Delle Donne, WNBA Finals MVP Maya Moore, WNBA Defensive Player of the Year Brittney Griner, Sue Bird, Diana Taurasi (who missed the 2015 season to focus on playing for UMMC Ekaterinburg in the Russian Premier League), Skylar Diggins and Candace Parker, but looks back at the players who drove the league and inspired players through its first two decades.

The 2015 anthem campaign was "Watch Me."

Last year, the WNBA faced several significant hurdles, including the departure of president Laurel Richie "to pursue other interests," (NBA deputy commissioner Mark Tatum has been overseeing the WNBA on an interim basis), soft attendance and criticism from NBA commissioner Adam Silver.

"I think we might have been ahead of ourselves 20 years ago in terms of what we were doing, (In 2015, interest is) not where we hoped it would be," Silver said during a sports marketing conference in September. "We thought it would have broken through by now. We thought ratings and attendance would be higher.”

According to Silver, "In terms of our marketing overall, we may have lost our way at certain points."

To Silver's point, the WNBA's average attendance in 2015 was 7,318, the lowest in league history. The average was down 3% from 2014 and down from a one-season high average of 10,864 in 2009.

Silver later clarified that he and the NBA were very supportive of the WNBA. "We are 100% committed to the league," he said.

Also supportive of the league are a roster of national marketing partners.

WNBA Tip-Off 2016 will be presented by Verizon. It consists of 12 games over nine days — May 14-22 — including the home opener of every team.

Samsung was the presenting partner for both the 2015 WNBA MVP and Defensive Player of the Year.

Marketing partners also include adidas, American Express, BBVA Compass, Anheuser-Busch (Bud Light), Coca-Cola, Diageo, EA Sports, Gatorade, Nike, Procter & Gamble, Samsung, SAP, Spalding and State Farm.

Several teams ended the 2015 season with jersey-sponsor deals, including the Washington Mystics (Draft Ops), Chicago Sky (Magellan), Minnesota Lynx (Mayo Clinic), Phoenix Mercury (Casino Arizona), Indiana Fever (Finish Line),  Los Angeles Sparks (EquiTrust) and New York Liberty (DraftKings).

In October 2014, the NBA and ESPN announced an extension of the partnership between the WNBA and ESPN through which WNBA games would continue to be televised on ESPN networks through the 2025 season. 

The agreement extends the league’s relationship with ESPN, which commenced in 1997, to 29 years.

ESPN networks will air as many as 33 games this season, then will broadcast every WNBA post-season game, including the WNBA Finals presented by Verizon.

NBA TV will televise more than 40 games during the regular season.

Among the changes this season, the Tulsa Shock have relocated and rebooted as the Dallas Wings.

The 2016 season features a new regular-season schedule highlighted by more cross-conference games.

In addition, the playoffs will no longer be divided into the Eastern and Western conferences. Instead, the top eight teams by winning percentage will make the playoffs and will be seeded 1 through 8 by record.

As happened during the 2004, 2008 and 2012 seasons, the WNBA take a break in the schedule for the Summer Olympics, during which the U.S. will seek its sixth consecutive gold medal in women’s basketball,

With as many as 25 WNBA players likely to represent their respective countries at the 2016 Summer Olympics in Rio de Janeiro, Brazil, from Aug. 5-21, the league has not scheduled any games from July 23-Aug. 25, also forgoing this season's All-Star Game.

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