Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct222012

WNBA Champs Getting Jersey Sponsor, NBA Fever Pitch Not Far Behind

By Barry Janoff

October 22, 2012: The WNBA continues to move in a marketing and sponsorship direction and paving a road on which the NBA may not be far behind.

Pacers Sports & Entertainment and the Indiana Fever said they have signed a new multi-year deal with national athletic retailer Finish Line that would include feature the Finish Line logo on Fever team jerseys beginning in the 2013 season.

Under terms of the deal, the Finish Line brand would also be integrated into Fever TV broadcasts and team merchandise, team advertising and signage at Bankers Life Fieldhouse, in-game advertising as part of the NBA's Indiana Pacers and Fever radio networks, and Web links on FeverBasketball.com and BankersLifeFieldhouse.com.

Financial terms of the deal were not disclosed. The Finish Line, which already has been a partner with the Fever, is headquartered in Indianapolis and has 641 stores in the U.S.

The Indiana Fever won their first WNBA title Sunday night, riding 25 points from all-star Tamika Catchings to defeat the Minnesota Lynx.
 
According to the WNBA, Indiana’s pact with Finish Line means that half of the league's 12 teams now have jersey-front sponsorship deals. The others are the Phoenix Mercury  (LifeLock), Los Angeles Sparks (Farmers Insurance, pictured), Seattle Storm (Microsoft's Bing), New York Liberty (Foxwood) and Washington Mystics (Inova Health System).

The NBA said that it would allow "advertising patches" on game jerseys beginning with the 2013-14 season, which would be in addition to the logo allowed from adidas, the league's official uniform supplier.

Industry analysts said the NBA move could generate upward of $100 million in revenue for the league. Other sports groups in the U.S. that allow prominent ads on their official garb are Major League Soccer and Nascar. Other leagues, such as the NFL, allow marketers logos on practice jerseys but not on game-day gear.

“[This] agreement with Finish Line is one of the landmark moments in our franchise history,” Kelly Krauskopf, COO and GM for the Fever, said in a statement. “Finish Line is a widely respected national brand in the athletic retail market. Partnering with such a reputable and prestigious company as Finish Line will enhance our own branding and visibility in the Indiana sports community and abroad.”

WNBA Adds Fifth Jersey Sponsor

Back to Home Page