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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov052015

Seeking Next Game Plan, Laurel Richie Departing As President Of WNBA

By Barry Janoff

November 4, 2015: When the defending champion Minnesota Lynx return to the court next season, they and other players in the WNBA will have a new "boss."

The WNBA said that president, Laurel J. Richie would be leaving the league "to pursue her other interests serving as a board member of several for-profit and not-for-profit institutions and continuing to be an advocate for girls and young women."

Her departure is effective Nov. 9.

The league said that "a search for a new league president will commence immediately. NBA deputy commissioner Mark Tatum will oversee the WNBA on an interim basis.

The departure of Richie, who joined the WNBA in May 2011, taking over from Donna Orenda and becoming the first African-American to lead a major sports league, comes shortly after NBA commissioner Adam Silver questioned the growth of the WNBA.

"I think we might have been ahead of ourselves 20 years ago in terms of what we were doing, (In 2015, interest is) not where we hoped it would be," Silver said during a sports marketing conference in September. "We thought it would have broken through by now. We thought ratings and attendance would be higher.”

According to Silver, "In terms of our marketing overall, we may have lost our way at certain points."

"The WNBA is the intersection of gender, race and sexual orientation," Richie said at the same conference speaking as part of a panel, "The State of Women's Sports."

During her tenure, Richie led the development of “WNBA Pride," under which the WNBA the first pro sports league to establish an integrated marketing, media, grassroots and social responsibility program for the LGBT community.

The league has the best and most-high profile women's hoops players in the world, among them MVP Donna Delle Donne, Brittney Griner, Maya Moore, Sue Bird, Skylar Diggins, Candace Parker and Cappie Pondexter. They all currently are on the U.S. Women's National Team roster, which will compete for gold in the 2016 Summer Olympics in Rio de Janeiro.

"We at the W are focused on building a genuine and sustained fan base," said Richie during the panel discussion. "That’s where our sustainable growth comes from. All good things happen when we achieve that . . . When that is in place, your games look better on TV. Your sponsors like that — a lot — and you can generate more interest and involvement from those who might not yet be fans."

According to the NBA, Richie’s "strategic focus on team marquee partnerships resulted in a record ten teams with marquee partners (more than twice the number from when she started), which in turn played a pivotal role in increasing the number of teams turning a profit."

Boost Mobile is the Marquee Partner for the WNBA and had its logo on all eight team jerseys during the recent WNBA playoffs.

Marketing partners also include adidas, American Express, BBVA Compass, Anheuser-Busch (Bud Light), Coca-Cola, Diageo, EA Sports, Gatorade, Nike, Procter & Gamble, Samsung, SAP, Spalding and State Farm.

"We are steadfast in our commitment to achieving growth in fan interest and future business performance reflective of the extraordinary state of the on-court product.”

Several teams ended the 2015 season with jersey-sponsor deals, including the Washington Mystics (Draft Ops), Chicago Sky (Magellan), Minnesota Lynx (Mayo Clinic), Phoenix Mercury (Casino Arizona), Indiana Fever (Finish Line), Tulsa Shock (Osage Casino), Los Angeles Sparks (EquiTrust) and New York Liberty (DraftKings).

“We thank Laurel for her five seasons of service and commitment to the WNBA and wish her success in her future endeavors,” said Tatum in a statement. “The league’s quality of play and depth of talent have never been better. We remain steadfast in our commitment to achieving growth in fan interest and future business performance reflective of the extraordinary state of the on-court product.”

“I am proud of what the WNBA has been able to accomplish during my tenure and am grateful for the opportunity to play my part in setting the stage for the 20th season and beyond,” Richie said in a statement.  “I was fortunate to work with some very special people, from owners, to league and team staff, to the passionate fans of the WNBA, to the incredibly talented WNBA athletes. I will forever be a fan of the WNBA and a champion for all it stands for.”

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