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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar162016

WNBA Sees Hope On The Verizon With New Multi-Platform Marquee Alliance

By Barry Janoff

March 15, 2016: The WNBA, fast approaching the start of its historic 20th season, has made its second major move in a month, signing a deal with Verizon to become a league-wide marquee partner.

Verizon replaces Boost Mobile, which signed with the WNBA in 2011, as the league's lead marketer.

The alliance comes about a month after Lisa Borders was appointed as its new president.

Borders, who most recently was chair for The Coca-Cola Foundation and vp-global community affairs at Coca-Cola, replaced Laurel Richie, who resigned as WNBA president this past November after five seasons in the position.

Via the Verizon deal, Borders signing and other moves, the WNBA seeks to re-energize itself coming of off a season of low attendance figures and soft TV ratings.

The Verizon deal encompasses a multi-platform activation, starting with WNBA Tip-Off 2016 presented by Verizon, which consists of 12 games over nine days — May 14-22 — including the home opener of every team; and jersey-front branding on the front of ten of the WNBA's 12 teams.

The jersey placement includes the Atlanta Dream, Chicago Sky, Dallas Wings (relocated from Tulsa), Indiana Fever, Los Angeles Sparks, Minnesota Lynx, New York Liberty, Phoenix Mercury, Seattle Storm and Washington Mystics.

The other two league teams are the Connecticut Sun and San Antonio Stars, both of which have team deals with rival AT&T (the Stars also play in AT&T Center).

As part of the alliance, for which financial details were not shared, Verizon will become the presenting partner for the WNBA Playoffs and WNBA Finals, and a partner of the WNBA Draft, which is being presented by State Farm.

In addition, the company will serve as a partner of the annual WNBA Inspiring Women Luncheon — which recognizes individuals who have blazed new paths on the court, in the boardroom, and in the community — as well as one of the event’s key awards.

Throughout the season, Verizon will also bring fans “WNBA Top 20 Moments presented by Verizon," a digital program highlighting some of the most memorable moments from the league’s history.

“We’re thrilled to be partnering with the WNBA, especially during a milestone like their 20th year," John Nitti, chief media officer for Verizon, said in a statement. "It’s a great way to connect our customers to the excitement these athletes bring every time they step foot onto the court.

“These women always inspire, striving to push their performance to the next level and at Verizon that’s our focus, always pushing to deliver on our promise of ‘Better’ to our customers.,'" said Nitti.

The league's average attendance in 2015 was 7,318, the lowest in its history. That average was down 3% from 2014 and down from a one-season high average of 10,864 in 2009.

The downturn included a 37% decrease in average attendance for the Stars, which had to move from its AT&T Center home venue to the smaller Freeman Coliseum due to renovations.

TV ratings on ESPN and ESPN 2 fell about 14% from 2014, averaging an estimated 202,000 viewers, according to industry analysts.

WNBA marketing partners also include adidas, American Express, BBVA Compass, Anheuser-Busch (Bud Light), Cisco, Diageo, Gatorade, Harman, Kaiser Permanente, Kia, Nike, PepsiCo, Sansung, SAP, Spalding and State Farm.

WNBA Names Lisa Borders New President

After Two Decades, WNBA Still Seeking Strength In Numbers

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