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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar162016

WNBA Sees Hope On The Verizon With New Multi-Platform Marquee Alliance

By Barry Janoff

March 15, 2016: The WNBA, fast approaching the start of its historic 20th season, has made its second major move in a month, signing a deal with Verizon to become a league-wide marquee partner.

Verizon replaces Boost Mobile, which signed with the WNBA in 2011, as the league's lead marketer.

The alliance comes about a month after Lisa Borders was appointed as its new president.

Borders, who most recently was chair for The Coca-Cola Foundation and vp-global community affairs at Coca-Cola, replaced Laurel Richie, who resigned as WNBA president this past November after five seasons in the position.

Via the Verizon deal, Borders signing and other moves, the WNBA seeks to re-energize itself coming of off a season of low attendance figures and soft TV ratings.

The Verizon deal encompasses a multi-platform activation, starting with WNBA Tip-Off 2016 presented by Verizon, which consists of 12 games over nine days — May 14-22 — including the home opener of every team; and jersey-front branding on the front of ten of the WNBA's 12 teams.

The jersey placement includes the Atlanta Dream, Chicago Sky, Dallas Wings (relocated from Tulsa), Indiana Fever, Los Angeles Sparks, Minnesota Lynx, New York Liberty, Phoenix Mercury, Seattle Storm and Washington Mystics.

The other two league teams are the Connecticut Sun and San Antonio Stars, both of which have team deals with rival AT&T (the Stars also play in AT&T Center).

As part of the alliance, for which financial details were not shared, Verizon will become the presenting partner for the WNBA Playoffs and WNBA Finals, and a partner of the WNBA Draft, which is being presented by State Farm.

In addition, the company will serve as a partner of the annual WNBA Inspiring Women Luncheon — which recognizes individuals who have blazed new paths on the court, in the boardroom, and in the community — as well as one of the event’s key awards.

Throughout the season, Verizon will also bring fans “WNBA Top 20 Moments presented by Verizon," a digital program highlighting some of the most memorable moments from the league’s history.

“We’re thrilled to be partnering with the WNBA, especially during a milestone like their 20th year," John Nitti, chief media officer for Verizon, said in a statement. "It’s a great way to connect our customers to the excitement these athletes bring every time they step foot onto the court.

“These women always inspire, striving to push their performance to the next level and at Verizon that’s our focus, always pushing to deliver on our promise of ‘Better’ to our customers.,'" said Nitti.

The league's average attendance in 2015 was 7,318, the lowest in its history. That average was down 3% from 2014 and down from a one-season high average of 10,864 in 2009.

The downturn included a 37% decrease in average attendance for the Stars, which had to move from its AT&T Center home venue to the smaller Freeman Coliseum due to renovations.

TV ratings on ESPN and ESPN 2 fell about 14% from 2014, averaging an estimated 202,000 viewers, according to industry analysts.

WNBA marketing partners also include adidas, American Express, BBVA Compass, Anheuser-Busch (Bud Light), Cisco, Diageo, Gatorade, Harman, Kaiser Permanente, Kia, Nike, PepsiCo, Sansung, SAP, Spalding and State Farm.

WNBA Names Lisa Borders New President

After Two Decades, WNBA Still Seeking Strength In Numbers

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