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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NBA (1)

Friday
Apr082011

Sure Thing: WNBA Continues To Score Jersey-Front Sponsorship Deals

Players and executives from the Washington Mystics join with Inova reps to unveil their new deal and jerseys.April 7, 2011: In what executives called the largest deal in team history, the Washington Mystics have signed a multi-faceted "marquee partnership" with Inova Health System, which will be anchored with jersey-front branding on home and away jerseys, shooting shirts and community apparel beginning with 2011 WNBA season.

The Mystics are the fifth WNBA team to sign a jersey-front branding deal. The others are the Phoenix Mercury (Lifelock), Los Angeles Sparks (Farmers Insurance), Seattle Storm (Microsoft search engine Bing) and the New York Liberty (Foxwoods Resort Casino).

Financial terms of the alliance were not disclosed. Inova Health System is a not-for-profit healthcare system based in Northern Virginia that consists of hospitals and other health services.

The deal coincides with adidas unveiling WNBA uniforms with Revolution 30 technology and women’s basketball specific TechFit base layers. Revolution 30 uniforms, which were introduced by NBA players this season,  are 30% lighter and dry twice as fast as previous uniforms, according to adidas. All 12 WNBA teams will wear the new uniforms beginning this season, which tips off on June 3.  

As part of the alliance with the Mystics, Inova Health System will have signage and other touchpoints within Verizon Center and marketing that includes TV, print and Internet. Inova Health System also becomes the presenting partner of the Mystics and NBA Washington Wizards Youth Basketball Camps. Inova Health System will receive co-branding on signage pertaining to camps and clinics, in-arena recognition at all Mystics and Wizards home games and presence in marketing and social media platforms.

A major focus of the relationship will be to "design a program that will help improve the overall health of the community by promoting various initiatives and awareness programs."

Candace Parker models the Los Angeles Sparks new adidas jerseys, complete with Farmers Insurance jersey-front branding.According to Mystics' COO Greg Bibb, "We look forward to wearing the Inova name on our uniform with great pride while we work together with their outstanding personnel to create a platform focused on childhood obesity, women’s health issues and preventative health."

Inova's first public on-court role with the Mystics will be during a scrimmage against the visiting China national women's basketball team on May 23. On May 26, Inova will be title sponsor of the Mystics’ third annual School Day Game, a pre-season contest against the Chicago Sky during which students from the Washington metropolitan area will watch the game in conjunction with a variety of educational components.

“Working together as professional caregivers and professional athletes, we know there is nothing more important than the health of our community,” Mark Stauder, president and COO of Inova Health System, said in a statement. “Inova’s teaming up with the Washington Mystics is a natural outgrowth of shared commitments to preventative care, chronic disease management and healthy lifestyle behaviors.  Together, we will make better use of our resources to transform our community’s health, empowering individuals through excellence in patient care, education and research.”
 
Said Bibb, "Not only is the Inova partnership the largest in terms of scope and  commitment in the history of the Mystics, it is also one of the most important in terms of the opportunity it creates for us to make positive change throughout the greater Washington, D.C., region."

Is The WNBA Taking A Gamble With Casino Jersey-Front Branding?

Los Angeles Sparks Add Marketing Insurance With Farmers Insurance Jersey Deal

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