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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NBA (1)

Friday
Apr082011

Sure Thing: WNBA Continues To Score Jersey-Front Sponsorship Deals

Players and executives from the Washington Mystics join with Inova reps to unveil their new deal and jerseys.April 7, 2011: In what executives called the largest deal in team history, the Washington Mystics have signed a multi-faceted "marquee partnership" with Inova Health System, which will be anchored with jersey-front branding on home and away jerseys, shooting shirts and community apparel beginning with 2011 WNBA season.

The Mystics are the fifth WNBA team to sign a jersey-front branding deal. The others are the Phoenix Mercury (Lifelock), Los Angeles Sparks (Farmers Insurance), Seattle Storm (Microsoft search engine Bing) and the New York Liberty (Foxwoods Resort Casino).

Financial terms of the alliance were not disclosed. Inova Health System is a not-for-profit healthcare system based in Northern Virginia that consists of hospitals and other health services.

The deal coincides with adidas unveiling WNBA uniforms with Revolution 30 technology and women’s basketball specific TechFit base layers. Revolution 30 uniforms, which were introduced by NBA players this season,  are 30% lighter and dry twice as fast as previous uniforms, according to adidas. All 12 WNBA teams will wear the new uniforms beginning this season, which tips off on June 3.  

As part of the alliance with the Mystics, Inova Health System will have signage and other touchpoints within Verizon Center and marketing that includes TV, print and Internet. Inova Health System also becomes the presenting partner of the Mystics and NBA Washington Wizards Youth Basketball Camps. Inova Health System will receive co-branding on signage pertaining to camps and clinics, in-arena recognition at all Mystics and Wizards home games and presence in marketing and social media platforms.

A major focus of the relationship will be to "design a program that will help improve the overall health of the community by promoting various initiatives and awareness programs."

Candace Parker models the Los Angeles Sparks new adidas jerseys, complete with Farmers Insurance jersey-front branding.According to Mystics' COO Greg Bibb, "We look forward to wearing the Inova name on our uniform with great pride while we work together with their outstanding personnel to create a platform focused on childhood obesity, women’s health issues and preventative health."

Inova's first public on-court role with the Mystics will be during a scrimmage against the visiting China national women's basketball team on May 23. On May 26, Inova will be title sponsor of the Mystics’ third annual School Day Game, a pre-season contest against the Chicago Sky during which students from the Washington metropolitan area will watch the game in conjunction with a variety of educational components.

“Working together as professional caregivers and professional athletes, we know there is nothing more important than the health of our community,” Mark Stauder, president and COO of Inova Health System, said in a statement. “Inova’s teaming up with the Washington Mystics is a natural outgrowth of shared commitments to preventative care, chronic disease management and healthy lifestyle behaviors.  Together, we will make better use of our resources to transform our community’s health, empowering individuals through excellence in patient care, education and research.”
 
Said Bibb, "Not only is the Inova partnership the largest in terms of scope and  commitment in the history of the Mystics, it is also one of the most important in terms of the opportunity it creates for us to make positive change throughout the greater Washington, D.C., region."

Is The WNBA Taking A Gamble With Casino Jersey-Front Branding?

Los Angeles Sparks Add Marketing Insurance With Farmers Insurance Jersey Deal

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