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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Thursday
Jul222010

Tiger Woods Still On Marketing Game Despite Losses, Personal Issues

Deals with companies such as EA Sports have helped Tiger Woods remain No. 1 among sports endorsers.July 21, 2010: Even with the headline-grabbing, tabloid-driven situation regarding his off-course personal life, Tiger Woods remains the favorite male athlete among U.S. sports fans and the highest paid sports endorser in America.

A new poll from Harris Interactive lists Woods as "America's favorite male sports star," a position he has held in the survey since 2006. One difference this year: He has been tied for the top position by Kobe Bryant, who was ranked No, 4 in the last two Harris surveys.

Bryant's rise to the top here is credited to his leading the Los Angeles Lakers to their second consecutive NBA titles. He also has a solid marketing resume, including deals with Nike, 2K Sports, Coca-Cola-owned Vitaminwater and Panini.

Woods also remained atop the "Fortunate 50" list of leading American athlete endorsers as compiled by Sports Illustrated. He lost some $20 million in deals that ended with Accenture, AT&T and PepsiCo's Gatorade when details of his personal life become public following his Thanksgiving Day one-car accident. But Woods is expected to pull in $70 million from marketing deals that include Nike, EA Sports, Gillette, Upper Deck, Tag Heuer and  NetJets.

Fellow golfer Phil Mickelson was not ranked among the top ten favorite male athletes in the Harris Poll, but he remained second to Woods among all athletes with $52 million in endorsements deals. He has alliances with such companies as ExxonMobil, Barclays, Rolex, KMPG and Callaway.

Derek Jeter of the New York Yankees was third on the Harris Poll of favorite U.S. athletes and tops among MLB players on the list in terms of endorsement deals at $10 million, according to Sports Illustrated. Albert Pujols of the St. Louis Cardinals was second with $8 million, David Ortiz of the Boston Red Sox third at $4.5 million, Jeter's teammate Alex Rodriguez fourth among MLB players at $4 million.

Peyton Manning tops all NFL players with $15M in endorsements.Each of them earns less than quarterback Peyton Manning, who tops all NFL players with $15 million in endorsement deals that include MasterCard, Nabisco, General Mills' Wheaties and Sony.

The new 'three amigos" on the NBA's Miami Heat not only command attention on the court, they get paid an attention-getting amount from endorsements. LeBron James will take in $30 million in marketing deals and Dwyane Wade about $12 million, per Sports Illustrated; and Chris Bosh, who did not make the Fortunate 50 list, makes about $3-$4 million, per industry analysts. Bosh is expected to benefit the most from endorsement deals via his new exposure in Miami, having spent the previous seven seasons with the Toronto Raptors. Only James made the Harris Poll top ten most popular male athletes, but the survey was conducted in June, prior to his leaving the Cleveland Cavaliers to sign as free agent with Miami.

Dale Earnhardt Jr. was the only Nascar driver on the Harris Poll top ten list of most popular male athletes, and he also led Nascar drivers in endorsements with $22 million, according to Sports Illustrated. Other drivers who do well in marketing deals are Jeff Gordon ( $15 million) and Jimmie Johnson ($10 million).

There were no female athletes listed among Sports Illustrated's Fortunate 50 because the list combines salary/winnings with endorsements to list players. Breaking them out based solely on endorsements, such tennis stars as Venus Williams and Serena Williams, race car driver Danica Patrick and golfer Michelle Wie would compare favorably with their male counterparts as they each take in more than $10 million annually from marketing deals, according to industry analysts. Foreign-born players were ranked in a separate Sports Illustrated Fortunate 50,  and that list was led by Roger Federer, Lionel Messi, David Beckham. Ronaldo, Manny Pacquiao, Ichiro Suzuki, Valentino Rossi, Yao Ming, Rafael Nadal and Lewis Hamilton.

The Harris Poll was conducted online in the U.S. June 14-21, 2010, among 2,227 adults (aged 18 and over).

Top Ten Most Popular Male Athletes (Age)
Tiger Woods 34
Kobe Bryant 31
Derek Jeter 36
Brett Favre 40
Peyton Manning 34
LeBron James 25
Michael Jordan 47 retired 2003
Tom Brady 32
Drew Brees 31
Dale Earnhardt Jr. 35

Ten Most Popular Female Athletes (Age)
Serena Williams 28
Venus Williams 30
Danica Patrick 28
Mia Hamm 38 retired 2004
Maria Sharapova 23
Anna Kournikova 29
Misty May-Treanor 32
Shawn Johnson 18
Lisa Leslie 38 retired 2009
Source: Harris Interactive


Harris Poll Rankings Male Atheltes 2003-2010

 

 

 

 

 

 

 

 

 

Harris Poll Rankings Female Athletes 2004-2010

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