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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jun032010

Despite Turmoil, EA Sports Stays The Course With New Tiger Woods Marketing

Tiger Woods gets advice from NFL coaching legend Mike Ditka in new EA Sports campaign.June 3, 2010: Tiger Woods, who is still dealing with personal problems off the golf course, remains a viable spokesman on the course, at least in the eyes of EA Sports. The videogame company, which has remained one of Woods' staunchest supporters during histime of personal trouble, puts the golfer front and center alongside former NFL coach Mike Ditka and other golfers in a new campaign for Tiger Woods PGA Tour 11.

A TV spot will launch on June 3 on ABC during Game 1 of the NBA Finals between the Los Angeles Lakers and Boston Celtics. Woods also will be featured in a series of videos breaking online this week.

Support includes ESPN.com, SI.com, FoxSports.com, SportingNews.com and Sports.Yahoo.com. The campaign was created by Heat, San Francisco. Wieden + Kennedy, Portland, is the media agency. Spend for the campaign was not disclosed.

This is the second new spot featuring Woods since a Thanksgiving Day accident led to the unraveling of his personal life. A Nike commercial with Woods was released during the Masters in April. Woods has lost about $30 million in endorsement deals from Accenture, AT&T and PepsiCo's Gatorade.

EA Sports, however, has unveiled two new products since December. According to the company, since the release of Tiger Woods PGA Tour 99, Tiger Woods' videogames have sold more than 25 million units worldwide.

"He has sponsors, but our role with him is much bigger than that. His name is on our product. He is in our product." — Peter Moore, EA Sports

"He has sponsors, but our role with him is much bigger than that. His name is on our product. He is in our product," Peter Moore, president of EA Sports, told NYSportsJournalism during an earlier interview. "This is much different from other companies that have used him mainly as an endorsement figurehead. There has never been any doubt that Tiger Woods is currently the greatest golfer in the world and will be so until someone proves that otherwise. Over the past 12 years there has been a great mutual relationship between Tiger Woods and EA and we intend for that to continue."

EA Sports said that the campaign's concept is “All the excitement of team sports meets golf . . .  now with team play.” Tag: “Welcome to team golf.” The campaign breaks to coincide with Woods defending his title at the Memorial Tournament.

In the TV spot, which will air in 30- and 60-second versions, crowds reminiscent of football and soccer games cheer on Team America (Tiger and Rickie Fowler) taking on Team Europe (Ian Poulter and Edoardo Molinari). Ditka calls Team America in for a huddle and advises in football terms, "Tiger, we're going to lay out and make sure we get the putt." When Woods sinks the winning putt, cheerleaders go wild and the crowd reacts similarly to a sign that reads, "Go crazy." (Watch it here.)

EA Sports mash-up in new videos, with curlers guding Tiger Woods' shot into the hole.Also breaking online beginning this week are five hybrid team sport/golf videos. In them, curling sweepers guide Tiger’s putt to the hole, Team Europe shoots basketball three-pointers with a pitching wedge, a hockey goalie stops three Ian Poulter drives-on-goal (on a fourth he scores) and a soccer netminder leaps to block Tiger’s putt. An omnibus combines all those sports, plus football. The voiceover for all online videos is ESPN announcer Scott Van Pelt.

Tiger Woods PGA Tour 11 for Xbox, PlayStation and Wii is scheduled to hit retailers on June 8.

"We’ve taken a much different approach than Nike did in their well-publicized TV spot that aired during the Masters in April," Moore wrote on his EA Sports blog. "But after a tumultuous six months, both off-and now on-the course, we were ready to see the world’s best golfer smiling, laughing and having fun, something that you’ll see in abundance in these creative spots."

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