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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications w the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide to be unveiled at a later date.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

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NBA Tip-Off Time To Rise See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Mike Ditka (1)

Thursday
Jun032010

Despite Turmoil, EA Sports Stays The Course With New Tiger Woods Marketing

Tiger Woods gets advice from NFL coaching legend Mike Ditka in new EA Sports campaign.June 3, 2010: Tiger Woods, who is still dealing with personal problems off the golf course, remains a viable spokesman on the course, at least in the eyes of EA Sports. The videogame company, which has remained one of Woods' staunchest supporters during histime of personal trouble, puts the golfer front and center alongside former NFL coach Mike Ditka and other golfers in a new campaign for Tiger Woods PGA Tour 11.

A TV spot will launch on June 3 on ABC during Game 1 of the NBA Finals between the Los Angeles Lakers and Boston Celtics. Woods also will be featured in a series of videos breaking online this week.

Support includes ESPN.com, SI.com, FoxSports.com, SportingNews.com and Sports.Yahoo.com. The campaign was created by Heat, San Francisco. Wieden + Kennedy, Portland, is the media agency. Spend for the campaign was not disclosed.

This is the second new spot featuring Woods since a Thanksgiving Day accident led to the unraveling of his personal life. A Nike commercial with Woods was released during the Masters in April. Woods has lost about $30 million in endorsement deals from Accenture, AT&T and PepsiCo's Gatorade.

EA Sports, however, has unveiled two new products since December. According to the company, since the release of Tiger Woods PGA Tour 99, Tiger Woods' videogames have sold more than 25 million units worldwide.

"He has sponsors, but our role with him is much bigger than that. His name is on our product. He is in our product." — Peter Moore, EA Sports

"He has sponsors, but our role with him is much bigger than that. His name is on our product. He is in our product," Peter Moore, president of EA Sports, told NYSportsJournalism during an earlier interview. "This is much different from other companies that have used him mainly as an endorsement figurehead. There has never been any doubt that Tiger Woods is currently the greatest golfer in the world and will be so until someone proves that otherwise. Over the past 12 years there has been a great mutual relationship between Tiger Woods and EA and we intend for that to continue."

EA Sports said that the campaign's concept is “All the excitement of team sports meets golf . . .  now with team play.” Tag: “Welcome to team golf.” The campaign breaks to coincide with Woods defending his title at the Memorial Tournament.

In the TV spot, which will air in 30- and 60-second versions, crowds reminiscent of football and soccer games cheer on Team America (Tiger and Rickie Fowler) taking on Team Europe (Ian Poulter and Edoardo Molinari). Ditka calls Team America in for a huddle and advises in football terms, "Tiger, we're going to lay out and make sure we get the putt." When Woods sinks the winning putt, cheerleaders go wild and the crowd reacts similarly to a sign that reads, "Go crazy." (Watch it here.)

EA Sports mash-up in new videos, with curlers guding Tiger Woods' shot into the hole.Also breaking online beginning this week are five hybrid team sport/golf videos. In them, curling sweepers guide Tiger’s putt to the hole, Team Europe shoots basketball three-pointers with a pitching wedge, a hockey goalie stops three Ian Poulter drives-on-goal (on a fourth he scores) and a soccer netminder leaps to block Tiger’s putt. An omnibus combines all those sports, plus football. The voiceover for all online videos is ESPN announcer Scott Van Pelt.

Tiger Woods PGA Tour 11 for Xbox, PlayStation and Wii is scheduled to hit retailers on June 8.

"We’ve taken a much different approach than Nike did in their well-publicized TV spot that aired during the Masters in April," Moore wrote on his EA Sports blog. "But after a tumultuous six months, both off-and now on-the course, we were ready to see the world’s best golfer smiling, laughing and having fun, something that you’ll see in abundance in these creative spots."

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