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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar162010

Woods Seeks To Again Become The Masters Of His Domain

March 14, 2010: Tiger Woods, who has not been seen in a competitive golf situation since November, said he would return from his self-imposed hiatus at The Masters at the Augusta, Ga. National Golf Club.

The return to the PGA Tour is the next step in Woods' attempt to return to the top of the sports and marketing world following a Thanksgiving Day accident, which opened a Pandora's box of marital infidelity that threatened to destroy his public and personal life.

In a statement, Woods said, "The Masters is where I won my first major and I view this tournament with great respect. After a long and necessary time away from the game, I feel like I'm ready to start my season at Augusta."

The two opening rounds of The Masters will be on ESPN on April 8-9. The final two rounds will be on CBS on April 10-11. Practice rounds are scheduled for April 5-7 and normally do not get national coverage. Should Woods elect to arrive at Augusta early in the week, the event likely will attract major attention from ESPN and CBS, both of which will already be on the scene, as well as from a plethora of other media.

TV ratings without Woods this year have been down by as much as 50%, according to industry observers, as they were when he missed much of 2008 following knee surgery. Marketing partners such as Nike heralded his return in 2009 with dedicated TV spots and other ad support. None of Woods' partners said they would have similar marketing campaigns this time, preferring to let the focus be Woods on the golf course.

The official program for the 2010 Masters could become a collector's item.PGA Tour commissioner Tim Finchem typified the reactions from Woods' marketing partners and associates. "We were pleased to learn that Tiger Woods will be playing the Masters in a few weeks," Finchem said in a statement. "He has invested a lot of time taking steps, both in his personal and professional life, in order to prepare for his return. We all wish him and his family the best as he rejoins the Tour."

Since his private indiscretions became public knowledge, Woods has lost endorsement deals with Accenture, AT&T and PepsiCo's Gatorade. Concurrently, EA Sports has released two titles under its Tiger Woods line, while Nike, Tag Heuer, Gillette and Upper Deck have supported his personal decisions while maintaining their marketing distance. Woods earned about $100 million in endorsements in 2008, but General Motors ended its alliance due to the automaker's economic situation. Without the companies that recently cut ties with him, Woods could still earn more than $50 million this year in marketing deals.

Analysts do not expect current marketing partners to end their deals now that Woods is returning to golf, but new deals may not be forthcoming, either, until 2011. AT&T is a marketing partner of The Masters, however, and will still receive the benefit of increased attention being paid to the event. IBM and ExxonMobil also are among The Masters' marketing alliances.

Woods, whose last golf tournament was in November in Melbourne when he won the Australian Masters, said in his statement that he considered, but then bypassed, playing in the upcoming Tavistock Cup and Arnold Palmer Invitational. Analysts see The Masters as being a "friendly" environment regarding media and public pressures. However, the expectation of his return will create a media event that would be hard to match.

"Tiger will always have media pressure," David Schwab, vp-managing director of First Call, the celebrity-marketing consultantcy division of Octagon, McLean, Va., pointed out when Woods made his public apology on Feb. 19.

EA Sports has continued to support Tiger Woods with new product releases.In addition, he will have the personal backing from such golf legends as Arnold Palmer and Jack Nicklaus, who will be sharing "honorary starter" roles. Both Palmer and Nicklaus have supported Woods during his personal challenges.

Earlier this month, Nicklaus also indicated that he expected Woods to play at The Masters. "It would surprise me if he didn't [play at The Masters], Nicklaus told reporters. "I can't imagine in 100 years that he is going to miss Augusta."

Woods made that observation a reality with his statement. "When I finally got into a position to think about competitive golf again, it became apparent to me that the Masters would be the earliest I could play. I called both Joe Lewis and Arnold Palmer and expressed my regrets for not attending the Tavistock Cup and the Arnold Palmer Invitational," Woods said in his statement. "I again want to thank them both for their support and their understanding. Those are fantastic tournaments and I look forward to competing in them again.

"I would also like to thank the Augusta National members and staff for their support. I have deep appreciation for everything that they do to create a wonderful event for the benefit of the game."

ESPN, which will cover the first two rounds, has been running its regular promo for much of this month. It could turn its pre-coverage coverage into a Super Bowl-type event, with day-long coverage and analysis from in-studio and on-site. It already has plans to cover the event on ESPN, ESPN3.com and ESPN Deportes, with SportsCenter on April 7 live from The Masters.

"Tiger's return to competitive golf at this year's Masters Tournament will surely be one of the biggest stories the sporting world has seen,"  John Wildhack, ESPN evp-programming and acquisitions, said in a statement. "We will cover the Masters Tournament and Tiger's return across a variety of ESPN platforms, both domestically and internationally."

Despite Co-Billing, Tiger Still A Star At EA Sports

Marketers Have Tiger's Back As Woods Goes Public

Woods Set To Speak, But Will His Voice Resonate With Fans, Marketers?

Why Cutting Ties With Tiger Is Bad Business

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