Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr052010

Tiger Woods Presses The Flesh At The Masters On Marketing, Motivation

April 5, 2010: Admitting that he "made a lot of mistakes and totally understand why" sponsors would drop him, Tiger Woods took the next step toward rehabilitating relationships with family, friends, fellow golfers and marketing partners during a 30-minute press conference at The Masters in Augusta, Ga.

The session on April 5, moderated by the PGA Tour, included more than 200 members of the press, Woods' largest single media gathering since his accident on Thanksgiving Day. The life-changing incident uncovered a private-now-public life that has included marital infidelities, "lies and deceit" as Woods himself put it and broken alliances with several sponsors.

Woods, who earned in excess of $100 million from endorsements in 2008, has seen that figure cut about in half, with Accenture, AT&T and PepsiCo's Gatorade cutting ties. Concurrently, Nike has remained loyal to the man whose presence was the driving force behind the creation of the Nike Golf division, and vice versa. Woods wore a Nike golf shirt to the press conference, as he has during a practice round on the course earlier in the day when he also wore a Nike hat. The only other visible logo was Woods' personal TW, which appeared on his hat at the press conference and, earlier in the day, on his golf bag.

Woods answered questions ranging from the early morning accident in November to his rehab to his relationships with fans, pro golfers and marketers moving forward.

"Do I understand why they dropped me?" Woods responded to a question about his former sponsors. "Of course. I made a lot of mistakes in my life and I totally understand why they would do that."

Woods said that he and his representatives have been in touch with his sponsors during the five months since his accident. "Hopefully I can prove to the other companies going forward that I am a worthy investment, that I can help their company grow and represent them well."

Woods stated that "I felt like I was representing companies well in the past," but was quick to qualify, "then again, I wasn't doing it the right way because of what I was engaged in."

Woods said that he was nervous when he made his way to a practice round — "I didn't know what to expect" — and that he was surprised by the amount of support he received from fans and other players. Potential good news for the marketers that remained loyal to him: "The encouragement I got, it blew me away," Woods said.

The first two rounds of The Masters will be shown on ESPN April 8-9, which has been running a promo that includes Woods. CBS picks up coverage on April 10-11. Nike is said to be unveiling a spot with Woods in conjunction with The Masters, Woods' first pro golf appearance since winning the Australian Masters in Melbourne in mid-November.

EA Sports has not backed away from its alliance with the beleaguered golfer, in fact unveiling two titles since December, Tiger Woods PGA Tour 11 (due for release in June) and Tiger Woods PGA Tour Online, which gets its official release with marketing support this week. Like Nike, EA's strategy is as much altruistic as financial: The company said that since the launch of Tiger Woods PGA Tour 99, the franchise has sold more than 25 million units worldwide.

TV ratings thus far this year without Woods have been down about 50%, according to industry analysts. That tracks in line with a TV ratings decline in 2008 when Woods had knee surgery. Ratings are expected to set new records on ESPN this week, which has devoted its full family of networks to coverage. Should he make the cut, CBS also is expected to garner record ratings over the weekend. Ironically, among the companies that could see a significant bump due to their alliance with The Masters is AT&T; IBM and ExxonMobil also are among the major sponsors of the event.

Woods' other marketing partners include P&G's Gillette, Tag Heuer, Upper Deck, NetJets and TLC Vision.

Woods offered an apology to other pro golfers who have endured questions from the media, related that his wife Elin and family would not be attending The Masters and revealed that he has been working his way back into golf shape over the past months even while attending a rehabilitation clinic "for personal reasons."

Full transcript of Tiger Woods' April 5 press conference is here.

Tiger Woods Again Seeks To Become The Masters Of His Own Domain

Marketing Partners Have Tiger's Back As Woods Goes Public

Back to Tiger Woods

Back to Home Page