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• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec212009

Woods Gets Tagged By Tag Heuer, But Here's Why The 2010 Watch Is On

By Barry Janoff, Executive Editor

Tag Heuer said it would downscale current efforts with Woods but left the door open for future campaigns. (Photo: PRNewswire/Tag Heuer)December 21, 2009: The latest update on the Tiger Woods marketing/sponsorship scorecard: Tag Heuer has decided to "downscale" its marketing efforts with Woods while he takes time off from active play to resolve personal issues. The Swiss watch maker, however, did say it would continue its relationship with him. That puts them on-par with Gillette, which also said it would curtail marketing with Woods during this time, and Gatorade, which said it ended its Woods' signature Tiger Focus line but would keep him in their stable of sports endorsers. For Woods, that keeps the door open for future potential marketing efforts with Tag Heuer, Gatorade and Gillette.

To date, only Accenture has completely severed the alliance it had with the golfer, claiming he no longer was "the right representative" for them. Woods had been aligned with the consulting company since 2003 and was a major reason the firm successfully transitioned from its former incarnation as Andersen Consulting. Other marketing partners, led by Nike, EA Sports and Upper Deck, have supported the man who has brought them untold millions in revenue. AT&T said it is still evaluating its position with him.

Woods had been earning about $100 million a year from endorsements in 2008 when General Motors' Buick division, in the midst of an economic battlefield, GM decided to severe ties with the golfer after nine years and a year before their current marketing partnership was due to end. Under terms of the severance deal, Woods was to continue driving GM vehicles through 2009. When he was involved in his now infamous accident during the early morning hours of Nov. 27 he was driving a black GM Cadillac Escalade loaned to him by the company.

In 2009, Woods was expected to earn more than $90 million in endorsements, nearly twice that of fellow golfer Phil Mickelson, who is second among athletes in annual endorsement deals.

According to a statement from Jean-Christophe Babin, CEO for Tag Heuer, a division of LVHM Moet Hennessy Louis Vuitton, "The partnership with Tiger Woods will continue but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation."

Tag Heuer's decision came almost simultaneously with Woods being named the PGA Player of the Year as voted by his fellow pro golfers and on the heels of being named Athlete of the Decade by the Associated Press.

Woods' situation leads to two major questions: Will sponsors sour on golf? And, when he does return to the tour, won't everyone be watching, meaning that TV ratings would be through the roof?

Regarding the first question, sponsors have not penalized the PGA Tour by dropping marketing alliances and event sponsorships due to the Woods fallout.  BMW, in fact, signed a two-year extension of its partnership with the PGA Tour on Dec. 17, even as the Woods' scandal was still escalating. "We are delighted to extend our partnership with the PGA Tour," Jim O'Donnell, President of BMW of North America, said in a statement. "The BMW Championship affords us an opportunity to connect with our owners and golf fans around the United States,

That same day, the PGA Tour's Nationwide Tour said that an additional event, the Mylan Classic, would be scheduled for September.

"We are delighted with the continuing support of our sponsors and tournament organizations," PGA Tour  commissioner Tim Finchem said in a statement on Dec. 18. "Their strong commitment to the Tour ensures that a positive impact continues to be made in both the communities that host Tour events and the lives that are touched through the benefiting charities. This commitment is a powerful statement about the quality of the PGA Tour and its sponsors. We look forward to another memorable season of spectacular performances by our players and to continuing our mission of giving back in the communities where we play."

History regarding athletes shows that sponsors and the public can generally be forgiving regarding indiscretions, no matter how severe. NBA star Kobe Bryant was accused of sexual assault in 2003. At the time he was earning about $35 million in endorsements. The case was settled out of court. He now makes about $15-$20 million in endorsements. And Michael Phelps, who became marketing gold in winning eight gold medals at the 2008 Olympics in Beijing, was considered off-limits for a time after a photograph of him with marijuana paraphernalia  became public in late 2008. But only one sponsor (Kellogg) cut ties and he has since starred in a new campaign for Subway.

Peter Clay of Gillette (left), Peter Moore of EA Sports (right) with Woods during 2008 event alligning all three in a marketing deal. Gillette is currently curtailing ads with Woods while EA Sports continues to support him. (Photo: PRNewswire/Gillette/EA Sports)Regarding Woods' return, until the man himself reveals his plans, speculation rules the day. But broadcast partners CBS, NBC, TNT, ESPN and the Golf Channel all have to be waiting with baited breath to be the first to show Woods' official return to the greens. But there is no doubt that his return to active play would send ratings through the roof, which always is good news for sponsors and marketing partners, who look at the turn of events in 2008 when Woods missed much of the 2008 season and ratings dropped by about 50%. Among the possible return events:

• AT&T Pebble Beach (Calif.) National Pro-Am, Feb. 11-14 (Golf Channel/CBS)
The Masters, Augusta, Ga., April 6-11 (ESPN/CBS)
• The Players Championship, TPC Sawgrass, Pointe Vedra Beach, Fla., May 6-9 (Golf Channel/NBC)
The U.S. Open, Pebble Beach, Calif., June 17-20 (ESPN/NBC)
• World Golf Championships-Bridgestone Invitational, Akron, Ohio Aug. 2-8 (Golf Channel/CBS)

And just to show that marketers are ready to align with Woods, Corona Cigar Co., based in Woods' stomping ground in Orlando, has offered him an endorsement deal of $100,000. "We welcome Tiger to our stores any time and are quite serious about the sponsorship offer," Jeff Borysiewicz, the company's president and founder, said in a statement. Borysiewicz claimed that Woods, who has been known to enjoy cigars, has been a customer.

Woods Numbers Among Marketers Down, But Still Up

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