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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec212009

Woods Gets Tagged By Tag Heuer, But Here's Why The 2010 Watch Is On

By Barry Janoff, Executive Editor

Tag Heuer said it would downscale current efforts with Woods but left the door open for future campaigns. (Photo: PRNewswire/Tag Heuer)December 21, 2009: The latest update on the Tiger Woods marketing/sponsorship scorecard: Tag Heuer has decided to "downscale" its marketing efforts with Woods while he takes time off from active play to resolve personal issues. The Swiss watch maker, however, did say it would continue its relationship with him. That puts them on-par with Gillette, which also said it would curtail marketing with Woods during this time, and Gatorade, which said it ended its Woods' signature Tiger Focus line but would keep him in their stable of sports endorsers. For Woods, that keeps the door open for future potential marketing efforts with Tag Heuer, Gatorade and Gillette.

To date, only Accenture has completely severed the alliance it had with the golfer, claiming he no longer was "the right representative" for them. Woods had been aligned with the consulting company since 2003 and was a major reason the firm successfully transitioned from its former incarnation as Andersen Consulting. Other marketing partners, led by Nike, EA Sports and Upper Deck, have supported the man who has brought them untold millions in revenue. AT&T said it is still evaluating its position with him.

Woods had been earning about $100 million a year from endorsements in 2008 when General Motors' Buick division, in the midst of an economic battlefield, GM decided to severe ties with the golfer after nine years and a year before their current marketing partnership was due to end. Under terms of the severance deal, Woods was to continue driving GM vehicles through 2009. When he was involved in his now infamous accident during the early morning hours of Nov. 27 he was driving a black GM Cadillac Escalade loaned to him by the company.

In 2009, Woods was expected to earn more than $90 million in endorsements, nearly twice that of fellow golfer Phil Mickelson, who is second among athletes in annual endorsement deals.

According to a statement from Jean-Christophe Babin, CEO for Tag Heuer, a division of LVHM Moet Hennessy Louis Vuitton, "The partnership with Tiger Woods will continue but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation."

Tag Heuer's decision came almost simultaneously with Woods being named the PGA Player of the Year as voted by his fellow pro golfers and on the heels of being named Athlete of the Decade by the Associated Press.

Woods' situation leads to two major questions: Will sponsors sour on golf? And, when he does return to the tour, won't everyone be watching, meaning that TV ratings would be through the roof?

Regarding the first question, sponsors have not penalized the PGA Tour by dropping marketing alliances and event sponsorships due to the Woods fallout.  BMW, in fact, signed a two-year extension of its partnership with the PGA Tour on Dec. 17, even as the Woods' scandal was still escalating. "We are delighted to extend our partnership with the PGA Tour," Jim O'Donnell, President of BMW of North America, said in a statement. "The BMW Championship affords us an opportunity to connect with our owners and golf fans around the United States,

That same day, the PGA Tour's Nationwide Tour said that an additional event, the Mylan Classic, would be scheduled for September.

"We are delighted with the continuing support of our sponsors and tournament organizations," PGA Tour  commissioner Tim Finchem said in a statement on Dec. 18. "Their strong commitment to the Tour ensures that a positive impact continues to be made in both the communities that host Tour events and the lives that are touched through the benefiting charities. This commitment is a powerful statement about the quality of the PGA Tour and its sponsors. We look forward to another memorable season of spectacular performances by our players and to continuing our mission of giving back in the communities where we play."

History regarding athletes shows that sponsors and the public can generally be forgiving regarding indiscretions, no matter how severe. NBA star Kobe Bryant was accused of sexual assault in 2003. At the time he was earning about $35 million in endorsements. The case was settled out of court. He now makes about $15-$20 million in endorsements. And Michael Phelps, who became marketing gold in winning eight gold medals at the 2008 Olympics in Beijing, was considered off-limits for a time after a photograph of him with marijuana paraphernalia  became public in late 2008. But only one sponsor (Kellogg) cut ties and he has since starred in a new campaign for Subway.

Peter Clay of Gillette (left), Peter Moore of EA Sports (right) with Woods during 2008 event alligning all three in a marketing deal. Gillette is currently curtailing ads with Woods while EA Sports continues to support him. (Photo: PRNewswire/Gillette/EA Sports)Regarding Woods' return, until the man himself reveals his plans, speculation rules the day. But broadcast partners CBS, NBC, TNT, ESPN and the Golf Channel all have to be waiting with baited breath to be the first to show Woods' official return to the greens. But there is no doubt that his return to active play would send ratings through the roof, which always is good news for sponsors and marketing partners, who look at the turn of events in 2008 when Woods missed much of the 2008 season and ratings dropped by about 50%. Among the possible return events:

• AT&T Pebble Beach (Calif.) National Pro-Am, Feb. 11-14 (Golf Channel/CBS)
The Masters, Augusta, Ga., April 6-11 (ESPN/CBS)
• The Players Championship, TPC Sawgrass, Pointe Vedra Beach, Fla., May 6-9 (Golf Channel/NBC)
The U.S. Open, Pebble Beach, Calif., June 17-20 (ESPN/NBC)
• World Golf Championships-Bridgestone Invitational, Akron, Ohio Aug. 2-8 (Golf Channel/CBS)

And just to show that marketers are ready to align with Woods, Corona Cigar Co., based in Woods' stomping ground in Orlando, has offered him an endorsement deal of $100,000. "We welcome Tiger to our stores any time and are quite serious about the sponsorship offer," Jeff Borysiewicz, the company's president and founder, said in a statement. Borysiewicz claimed that Woods, who has been known to enjoy cigars, has been a customer.

Woods Numbers Among Marketers Down, But Still Up

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