World Cup 2010

  • Visa's Debt Of Gratitude

    During the World Cup, there were 17 red cards, 261 yellow cards and an average of 55,000 transactions a day totaling $310M using Visa cards. MORE

  • Adidas Up With World Cup

    The official category partner of the 2010 FIFA World Cup said its Q1 soccer sales are up due to the month-long global event. MORE

  • Money Talks At World Cup

    While fans count goals, marketers, financiers, FIFA count $$$. MORE

  • Visa Charges To World Cup

    The official credit card of the 2010 World Cup expands its 'Go Fans' marketing with consumer-driven YouTube activation. MORE

  • Powerade Eyes Latino Fans

    Mexico National Team goal 'Memo' Ochoa stars in a campaign for Coca-Cola's Powerade that targets Hispanic consumers and World Cup fans. MORE

  • World Cup Jersey Wars

    It's not all about scoring goals as Nike is outfitting ten national teams, including the U.S., in an effort to take the shirt off of official sponsor adidas' back. MORE

  • Shakira Shakes Up World Cup

    World Cup action will not be limited to the playing field with Shakira singing the official song and EA Sports providing a global soundtrack. MORE

  • Adidas World Cup

    Company uses one-year countdown to 2010 FIFA World Cup in South Africa to unvell marketing plans. MORE

  • U.S. World Cup

    The USA Bid Committee narrows its list of potential cities to 27, covering 32 sites, in an effort to host either the 2018 or 2022 FIFA World Cup. MORE

  • FIFA Cup Coke

    Coca-Cola is presenting sponsor of the FIFA World Cup Tour that will hit more than 80 countries and cover more than 83,000 miles prior to the 2010 World Cup next June in South Africa. MORE

  • Coke Cup Ads

    As the 2010 FIFA World Cup approaches, Coke ramps up worldwide marketing, which includes TV ads, consumer-generated Web content and the World Cup tour. MORE