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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb022018

NBCU’s Telemundo Deportes Kicks FIFA World Cup Marketing Into Super Bowl

By Barry Janoff

February 2, 2018: During Super Bowl LII on Feb. 4, NBC plans to do some heavy promotion for its exclusive coverage of the Winter Olympics, which begin later in the week, with several spots featuring such Team USA athletes as Nathan Chen, Lindsey Vonn, Chloe Kim and Shaun White.

It also plans to promote its coverage of the biggest football event in the world — the FIFA 2018 Russia World Cup this July-August.

NBCUniversal’s Telemundo Deportes is the exclusive Spanish-language home for the FIFA World Cup and will get time during the biggest football game in the U.S. to reach a projected audience of more than 111 million.

A ten-second commercial stars iconic soccer announcer Andres Cantor and his classic mic-dropping signature “Gooool” call.

The Super Bowl activation marks the official launch of Telemundo Deportes’ multi-platform marketing campaign, “Lo Vivimos Juntos” (“We Live It Together”), which “aims to rally Latinos across the country around the most anticipated, global sporting event:  the FIFA World Cup Russia.”

A 30-second version of its just-released self-titled anthem spot is scheduled to air during NBC’s Super Bowl LII Pre-Game Show and Universo’s Spanish-language telecast of the Big Game.

Telemundo Deportes is the exclusive Spanish-language home for the FIFA World Cup through 2026 and the Summer Olympic Games through 2032.

“We want to let everyone know that we will have the most exciting, authentic coverage of the 2018 FIFA World Cup, and Super Bowl Sunday is a great vehicle for us to reach sports fans,” Ray Warren, president, Telemundo Deportes, said in a statement.

“Andres Cantor is a legendary giant in the World Cup community and makes our coverage unique. His trademark ‘gooool’ call carries all the passion of the sport regardless of language," said Warren.

Cantor will be part of NBC’s Super Bowl LII Pre-Game Show, "lending his trademark voice and offering pre-game views and entertainment around the big event."

Telemundo DeportesLo Vivimos Juntos”  extended 90-second spot shows “how the passion for fútbol brings people together through the lenses of a group of children (and) aims to connect soccer fans with the power of storytelling.

It also seeks to position Telemundo “as the ultimate destination for the most authentic coverage of the 2018 FIFA World Cup Russia.”

Shorter a 60-second version will also air.

Support includes digital and social media.

Telemundo Deportes said it plans more than 500 hours of World Cup-related programming across Telemundo Network and its sister cable network Universo.

Telemundo Deportes’ digital platforms will provide more than 1,000 hours of content, including a live-stream of all Telemundo Deportes’ programming, exclusive short- and long-form content and highlights.

“NBCU has Super Bowl LII, the Winter Olympics and (on Telemundo Deportes) the 2018 FIFA World Cup,”  Jim Bell, executive producer for NBCUniversal for the Olympics and Telemundo World Cup, said during a recent media conference call. “That's a pretty cool trifecta. I’m not sure that's ever happened in one year.”

Telemundo Deportes Goal: World Cup Great

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