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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar102010

Visa's Goal: Bring World Cup 'Go Fans' Campaign To The World

Fans get ready for the FIFA World Cup in a Visa campaign spanning the globe.March 10, 2010: Coming off what the company called a successful "Go World" global Winter Olympics campaign, Visa is again going worldwide, this time with its "Go Fans/Go Football" effort to support the upcoming 2010 FIFA World Cup.

Visa is a global partner of FIFA and is the official card of the 2010 World Cup in South Africa as well as the 2014 World Cup in Brazil.

Visa said that "Go Fan" would include TV, print, online, outdoor and experiential activation. It  will be customized for 30 markets to "strengthen the campaign’s relevance in those regions." In addition, customized marketing extensions will utilize the taglines "Go Football" and "Go ___ " (with the name of a particular country, such as Go Brazil). Visa's lead agency for the campaign is TBWA\Chiat\Day, Los Angeles.

Elements of the campaign debuted in Argentina last year. Localized versions of Visa’s first spot in the campaign, “Anthem,” broke earlier this month in Hong Kong, Japan, South Korea and Taiwan. The umbrella spot shows footage of fans in various countries displaying an array of emotions while watching soccer matches.

For the 2010 FIFA World Cup South Africa, 78 markets worldwide will activate Visa FIFA-themed marketing programs. Anchoring the merchant activation is a “Go 2010 Football Experience” offering Visa card holders such unique experiences as a pre-match Stadium Tour, in-game sideline access and game tickets.

“Football fans are unlike any other sports fans in the world,"  Antonio Lucio, CMO for Visa Inc., said in a statement. "We’ve created a campaign that captures these fans’ inspirational passion for the game, taps into their nationalistic pride and reminds them how Visa can help enhance their experience."

According to Lucio, building on the Olympic leg of "Go World" and Visa’s other integrated marketing campaigns in support of global sporting events, "our platform enables us to reinforce the ways that Visa enhances the fan’s World Cup experience while also advancing our own business and that of our clients.”

Visa is one of six global FIFA partners with exclusive global category rights through 2014. Other FIFA global marketing partners are adidas, Coca-Cola,. Emirates, Hyundai Kia Motors and Sony. FIFA World Cup sponsors include McDonald's, Anheuser-Busch (Budweiser), Continental Tire and Castrol.

Q&A: Visa CMO Antonio Lucio

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