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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun042012

Tennis Star Caroline Wozniacki Gets Personal With Underwear Collection

By Barry Janoff

June 4, 2012: Caroline Wozniacki, one of the world's top ranked women's tennis players and gossip column fodder for her personal life with boyfriend Rory McIlroy, the No. 1 ranked men's golfer in the world, is about to let her personal life become much more public.

The 21-year-old blonde this September will launch The Caroline Wozniacki Underwear collection in collaboration with JBS Underwear. The debut line will consist of low hipsters, g-strings, bras and tops and was described by Wozniacki as “A feminine lifestyle/leisure underwear collection for the girl that wants the good looks from fashion, a perfect fit for her body, and a quality that’s hard to beat."

Wozniacki will be featured in supporting marketing, which initially will include print and online ads. The creative will come with the tag line, “This is Me.”

Wozniacki's other marketing deals include adidas, Proactiv, Turkish Airlines, Rolex, Danske Bank and Sony Ericsson.

The native of Denmark was the world's No. 1 ranked women's tennis player for 67 consecutive weeks until earlier this year. She entered the French Open ranked No. 9 in the world, but could drop after losing in the third round this past weekend.

The partnership was handled by John Tobias, Wozniacki's agent and president of sport marketing firm Lagardère Unlimited’s tennis division, along with Lagardère's director of talent marketing, Drew LeMesurier.

“We are extremely excited about the collaboration between Caroline and JBS," Tobias said in a statement. "When Caroline attaches her name to something she does so with great consideration. This is a partnership that will hopefully live well beyond Caroline’s tennis career.”

Underwear deals in sports are not uncommon. Michael Jordan has a deal with Hanes and Tim Tebow is a marketing spokesman for Jockey. Female athletes such as Venus and Serena Williams have designed their own lines of active wear and sports undergarments.

The Caroline Wozniacki Underwear collection will be available online and at select retailers worldwide.

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