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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb122015

Caroline Wozniacki Rides Into Sweet Marketing Deal As The Next Lady Godiva

By Barry Janoff

February 11, 2015: In the same week that she got to show off her physical attributes in the 2015 Sports Illustrated Swimsuit issue, top-ranked tennis player Caroline Wozniacki has signed on to become the first global celebrity spokesperson for Godiva Chocolatier.

The alliance has its roots in Wozniacki's love of chocolate, which she talked about in an article in the Wall Street Journal late last year, according to Godiva.

Financial terms of the alliance were not disclosed.

Woziacki will appear in multi-media marketing and make personal appearances to support Godiva's 500+ destinations in more than 80 countries.

Tennis star Maria Sharapova has her own line of gummy candies under the banner, Sugarpova.

"No matter where tennis takes me across the globe, I always find myself in a Godiva store," Wozniacki said during a media event at the brand's location in New York City on Tuesday (Feb. 11). "It's the perfect partnership because it allows me to indulge a little when I'm on the road and in need of a pick-me-up."

Among her other endorsement deals are adidas, Babolat and Rolex.

Currently ranked No. 5 in the world, Wozniack iwas No. 1 in 2010 and 2011. She ran the 2014 New York Marathon this past November and her time of 3:26:33 qualified her for the Boston Marathon in April.

"At Godiva, we like to say that we can turn a simple smile into a 'Wow!', and Caroline does the same around the world," Mohamed Elsarky, Godiva CEO, said n a statement. "We are excited to welcome Caroline into the Godiva family, and feel she is the ideal face for the brand — a vibrant, world-class talent, with appeal well beyond the tennis court."

Wozniacki Shows Off Her Underwear

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