Sony Ericcson WTA Tour Sees Net Gains In New Web Site
Monday, June 8, 2009 at 09:11AM 
June 8, 2009: The Sony Ericsson WTA Tour has launched a new official Web site, which is taking on the task of engaging fans in the online space in an "unprecedented fashion and [broadening] the reach of the sport through unique enriched content and presentation of the sport in a new light." The new site features fresh elements of the Tour's "Looking for a Hero?" global marketing campaign, access to on-court and off-court video, extensive match and interview archives, enhanced connection to the Tour's social networking channels and the ability to personalize newsfeeds. Digital elements of the "Looking for a Hero?" campaign include a "Hero Chronicles" documentary film series, viral videos and an interactive online Hero Power Cards game where fans can compete against one another using interactive trading cards of the Tour's current roster of stars. The grand prize winner of the online game will be awarded an all-expenses paid trip to the season-ending Sony Ericsson Championships – Doha 2009 in Qatar. The Tour's new site was developed in partnership with Perform, Sony Ericsson WTA Tour's digital media partner. UK-based digital marketing agency Analog Folk led the creative development of the "Looking for a Hero?" digital marketing elements. "Connecting our players and sport with online consumers in the channel in which they consume media and interact is at the center of the Tour's strategy to grow our fan base," Stacey Allaster, president of the Sony Ericsson WTA Tour, said in a statement. "Our new official site provides both a richer and more personalized experience for current fans and enhanced off-court content for casual fans, all intended to adapt to today's consumer habits and create a new level of engagement and interaction." Back to Home Page
