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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar312017

Tag Team: How WWE, Partners, Stars Are Putting The Raucous Into WrestleMania 33

By Barry Janoff

(Originally Published in MediaPost)

March 31, 2017: If you are one of the more than 70,000 fans who will be in Orlando’s Citrus Bowl on Sunday (April 2) to see WrestleMania 33 in person, or one of the millions worldwide watching it stream live on WWE Network, or one of the estimated hundred thousand in Orlando specifically for WWE WrestleMania Week, one thing is certain: You not only will get your fill of WWE superstars, you’ll also see lots of activation by WWE partners and sponsors.

5-Hour Energy has signed on as presenting sponsor for WWE’s developmental series NXT Takeover (April 1 in Orlando’s Amway Center) and the NXT Takeover pre-show on WWE Network, complete with heavy digital and social presence across WWE’s global platforms, including a sponsored Instagram "story" the day after WrestleMania (April 3).

WWE this week signed a multi-year agreement naming StubHub the company’s exclusive ticket resale marketplace for fans in the U.S. and Canada, including Wrestlemania Week events.

Also in the Wrestlemania 33 ring: Snickers returning for its second year as WrestleMania presenting sponsor, as well as WWE partners DiGiorno, Cricket Wireless, Mattel, Foot Locker and Puma.

WWE said sponsorship has increased four times overall since 2010 and not just due to WrestleMania.

"When you have a brand with the global appeal of WWE, you have to make sure your partners amplify the message you want to take to the marketplace," said John Brody, evp-global sales & partnerships for WWE. "We feel very confident about the partnerships we have.

"We are allowed to be selective when it comes to signing deals and tying our intellectual property to their intellectual property. They are the conduits to the fans. When you look at the brands that are our partners, it speaks volumes about the power of WWE," said Brody.

Snickers will be present throughout WrestleMania 33 Week with sampling, signage and other activation. The Mars Inc. brand has also launched several national TV spots, via BBBO NY and WWE’s in-house creative team, touting the “You’re Not You When You’re Hungry” mantra with such WWE talent as Rusev & Lana, Bayley, Sheamus, Ric Flair, The Miz & Maryse, Enzo and Big Cass and The New Day.

WWE star Sasha Banks appears in a digital spot as part of DiGiorno’s multi-platform alliance. A separate 30-second spot will air during WrestleMania 33’s pre-show.

The pizza brand will also have digital and social activation, including custom banner ads on WWE.com with the message: "If you’re watching WrestleMania 33 at home, don’t go delivery, go DiGiorno!" A sponsored Twitter Amplify program, featuring WrestleMania-themed content, will appear before, during and after WrestleMania 33.

Wholly owned AT&T subsidiary Cricket Wireless will air a 30-second spot during the WrestleMania 33 broadcast and appear on WWE.com, YouTube and other social assets with banner ads and branded content.

Mattel will sponsor the WWE Hall of Fame Ceremony (March 31) and, like other WWE partners, have presence at WrestleMania Axxess, WWE’s four-day interactive and sponsor-laden fanfest (March 31- April 2 in the Orange County Convention Center).

A new licensing/distribution deal with Foot Locker and Puma offers limited-edition footwear and apparel featuring WWE icons, available nationwide beginning April 1, with special items available only in their Orlando locations.

"When you talk about how we can impact our partners, we have unique positioning. We are at the intersection between sports and entertainment," said Brody. "And we have something others sports and entertainment properties don’t have: a one-stop shopping approach. We can offer a 360-degree approach as to how you market.

"Snickers is a great example. When we talked to the folks at Mars Inc. about one-stop shopping about a 360-degree platform, for us that means a live event, WrestleMania. Then you support it through different forms of media. We have more than 750 million followers on social media across 17 different platforms."

Via its YouTube Channel, WWE said it has had more than 12 billion views over the past 12 months, which places it among the leaders of sports properties on the platform.

Brody said the WWE’s one-stop shopping and 360-degree strategy is epitomized by its Snickers partnership.

"We have superstars, but we don’t integrate one superstar, make one appearance," said Brody. "We have integrated some two dozen of our stars into the campaign, including seven different pieces of content. They stay within the Snickers voice but have their own WWE message. It is amazing how much content we produce, how much our superstars are integrated in to the messages.

"We want to make it easy for partners to activate across all of our platforms. It is seamless. We deliver for them. And then it is incumbent for my team and me to over-deliver," said Brody.

WWE said that WrestleMania 32 in AT&T Stadium generated an event record $170.4 million in spending by visitors to the Dallas/Arlington region, the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

WrestleMania 34 is scheduled for the Mercedes-Benz Superdome in New Orleans, April 8, 2018.

In addition to WWE stars, fans at WrestleMania 33 will see music stars.

Scheduled to perform on April 2 are Pitbull, who will be joined by Flo Rida, Stephen Marley and LunchMoney Lewis.

WWE in also dedicated to its cause marketing efforts. Among the platforms is Superstars for Hope, a global online fundraising campaign with Prizeo,  a trip to WrestleMania 34, with proceeds benefiting Boys & Girls Clubs of America. (Details here.)

WWE and its stars will also be involved on the ground during WrestleMania 33 Week, continuing a tradition from past WrestleMania stops.

"Our partners have really embraced the platform of WrestleMania Week, including more than two dozen corporate social responsibility events," said Brody. "We want to celebrate the event, create amazing content and stream live on WWE Network, but we also want to leave a lasting impact on the community and the region.

"Vince McMahon (majority owner, CEO, chairman), Stephanie McMahon (chief brand officer) and Michelle Wilson (chief revenue and CMO) take this very seriously," he said.

As for the future of WWE and WrestleMania.

"We certainly are on the right path," said Brody. "We are resonating not just with core fans but casual and even people who are not WWE fans. You see us everywhere. The Today Show. ESPN. Our partners at NBCU. We are a key piece of the overall sports and entertainment landscape. And the culture landscape.

"And what makes it fun is that you never know what will happen."

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