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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

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Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Mar312017

Tag Team: How WWE, Partners, Stars Are Putting The Raucous Into WrestleMania 33

By Barry Janoff

(Originally Published in MediaPost)

March 31, 2017: If you are one of the more than 70,000 fans who will be in Orlando’s Citrus Bowl on Sunday (April 2) to see WrestleMania 33 in person, or one of the millions worldwide watching it stream live on WWE Network, or one of the estimated hundred thousand in Orlando specifically for WWE WrestleMania Week, one thing is certain: You not only will get your fill of WWE superstars, you’ll also see lots of activation by WWE partners and sponsors.

5-Hour Energy has signed on as presenting sponsor for WWE’s developmental series NXT Takeover (April 1 in Orlando’s Amway Center) and the NXT Takeover pre-show on WWE Network, complete with heavy digital and social presence across WWE’s global platforms, including a sponsored Instagram "story" the day after WrestleMania (April 3).

WWE this week signed a multi-year agreement naming StubHub the company’s exclusive ticket resale marketplace for fans in the U.S. and Canada, including Wrestlemania Week events.

Also in the Wrestlemania 33 ring: Snickers returning for its second year as WrestleMania presenting sponsor, as well as WWE partners DiGiorno, Cricket Wireless, Mattel, Foot Locker and Puma.

WWE said sponsorship has increased four times overall since 2010 and not just due to WrestleMania.

"When you have a brand with the global appeal of WWE, you have to make sure your partners amplify the message you want to take to the marketplace," said John Brody, evp-global sales & partnerships for WWE. "We feel very confident about the partnerships we have.

"We are allowed to be selective when it comes to signing deals and tying our intellectual property to their intellectual property. They are the conduits to the fans. When you look at the brands that are our partners, it speaks volumes about the power of WWE," said Brody.

Snickers will be present throughout WrestleMania 33 Week with sampling, signage and other activation. The Mars Inc. brand has also launched several national TV spots, via BBBO NY and WWE’s in-house creative team, touting the “You’re Not You When You’re Hungry” mantra with such WWE talent as Rusev & Lana, Bayley, Sheamus, Ric Flair, The Miz & Maryse, Enzo and Big Cass and The New Day.

WWE star Sasha Banks appears in a digital spot as part of DiGiorno’s multi-platform alliance. A separate 30-second spot will air during WrestleMania 33’s pre-show.

The pizza brand will also have digital and social activation, including custom banner ads on WWE.com with the message: "If you’re watching WrestleMania 33 at home, don’t go delivery, go DiGiorno!" A sponsored Twitter Amplify program, featuring WrestleMania-themed content, will appear before, during and after WrestleMania 33.

Wholly owned AT&T subsidiary Cricket Wireless will air a 30-second spot during the WrestleMania 33 broadcast and appear on WWE.com, YouTube and other social assets with banner ads and branded content.

Mattel will sponsor the WWE Hall of Fame Ceremony (March 31) and, like other WWE partners, have presence at WrestleMania Axxess, WWE’s four-day interactive and sponsor-laden fanfest (March 31- April 2 in the Orange County Convention Center).

A new licensing/distribution deal with Foot Locker and Puma offers limited-edition footwear and apparel featuring WWE icons, available nationwide beginning April 1, with special items available only in their Orlando locations.

"When you talk about how we can impact our partners, we have unique positioning. We are at the intersection between sports and entertainment," said Brody. "And we have something others sports and entertainment properties don’t have: a one-stop shopping approach. We can offer a 360-degree approach as to how you market.

"Snickers is a great example. When we talked to the folks at Mars Inc. about one-stop shopping about a 360-degree platform, for us that means a live event, WrestleMania. Then you support it through different forms of media. We have more than 750 million followers on social media across 17 different platforms."

Via its YouTube Channel, WWE said it has had more than 12 billion views over the past 12 months, which places it among the leaders of sports properties on the platform.

Brody said the WWE’s one-stop shopping and 360-degree strategy is epitomized by its Snickers partnership.

"We have superstars, but we don’t integrate one superstar, make one appearance," said Brody. "We have integrated some two dozen of our stars into the campaign, including seven different pieces of content. They stay within the Snickers voice but have their own WWE message. It is amazing how much content we produce, how much our superstars are integrated in to the messages.

"We want to make it easy for partners to activate across all of our platforms. It is seamless. We deliver for them. And then it is incumbent for my team and me to over-deliver," said Brody.

WWE said that WrestleMania 32 in AT&T Stadium generated an event record $170.4 million in spending by visitors to the Dallas/Arlington region, the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

WrestleMania 34 is scheduled for the Mercedes-Benz Superdome in New Orleans, April 8, 2018.

In addition to WWE stars, fans at WrestleMania 33 will see music stars.

Scheduled to perform on April 2 are Pitbull, who will be joined by Flo Rida, Stephen Marley and LunchMoney Lewis.

WWE in also dedicated to its cause marketing efforts. Among the platforms is Superstars for Hope, a global online fundraising campaign with Prizeo,  a trip to WrestleMania 34, with proceeds benefiting Boys & Girls Clubs of America. (Details here.)

WWE and its stars will also be involved on the ground during WrestleMania 33 Week, continuing a tradition from past WrestleMania stops.

"Our partners have really embraced the platform of WrestleMania Week, including more than two dozen corporate social responsibility events," said Brody. "We want to celebrate the event, create amazing content and stream live on WWE Network, but we also want to leave a lasting impact on the community and the region.

"Vince McMahon (majority owner, CEO, chairman), Stephanie McMahon (chief brand officer) and Michelle Wilson (chief revenue and CMO) take this very seriously," he said.

As for the future of WWE and WrestleMania.

"We certainly are on the right path," said Brody. "We are resonating not just with core fans but casual and even people who are not WWE fans. You see us everywhere. The Today Show. ESPN. Our partners at NBCU. We are a key piece of the overall sports and entertainment landscape. And the culture landscape.

"And what makes it fun is that you never know what will happen."

WWE Deal Puts Legends Into Foot Locker

WWE Goes Big By The Numbers

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