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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Friday
Mar312017

Tag Team: How WWE, Partners, Stars Are Putting The Raucous Into WrestleMania 33

By Barry Janoff

(Originally Published in MediaPost)

March 31, 2017: If you are one of the more than 70,000 fans who will be in Orlando’s Citrus Bowl on Sunday (April 2) to see WrestleMania 33 in person, or one of the millions worldwide watching it stream live on WWE Network, or one of the estimated hundred thousand in Orlando specifically for WWE WrestleMania Week, one thing is certain: You not only will get your fill of WWE superstars, you’ll also see lots of activation by WWE partners and sponsors.

5-Hour Energy has signed on as presenting sponsor for WWE’s developmental series NXT Takeover (April 1 in Orlando’s Amway Center) and the NXT Takeover pre-show on WWE Network, complete with heavy digital and social presence across WWE’s global platforms, including a sponsored Instagram "story" the day after WrestleMania (April 3).

WWE this week signed a multi-year agreement naming StubHub the company’s exclusive ticket resale marketplace for fans in the U.S. and Canada, including Wrestlemania Week events.

Also in the Wrestlemania 33 ring: Snickers returning for its second year as WrestleMania presenting sponsor, as well as WWE partners DiGiorno, Cricket Wireless, Mattel, Foot Locker and Puma.

WWE said sponsorship has increased four times overall since 2010 and not just due to WrestleMania.

"When you have a brand with the global appeal of WWE, you have to make sure your partners amplify the message you want to take to the marketplace," said John Brody, evp-global sales & partnerships for WWE. "We feel very confident about the partnerships we have.

"We are allowed to be selective when it comes to signing deals and tying our intellectual property to their intellectual property. They are the conduits to the fans. When you look at the brands that are our partners, it speaks volumes about the power of WWE," said Brody.

Snickers will be present throughout WrestleMania 33 Week with sampling, signage and other activation. The Mars Inc. brand has also launched several national TV spots, via BBBO NY and WWE’s in-house creative team, touting the “You’re Not You When You’re Hungry” mantra with such WWE talent as Rusev & Lana, Bayley, Sheamus, Ric Flair, The Miz & Maryse, Enzo and Big Cass and The New Day.

WWE star Sasha Banks appears in a digital spot as part of DiGiorno’s multi-platform alliance. A separate 30-second spot will air during WrestleMania 33’s pre-show.

The pizza brand will also have digital and social activation, including custom banner ads on WWE.com with the message: "If you’re watching WrestleMania 33 at home, don’t go delivery, go DiGiorno!" A sponsored Twitter Amplify program, featuring WrestleMania-themed content, will appear before, during and after WrestleMania 33.

Wholly owned AT&T subsidiary Cricket Wireless will air a 30-second spot during the WrestleMania 33 broadcast and appear on WWE.com, YouTube and other social assets with banner ads and branded content.

Mattel will sponsor the WWE Hall of Fame Ceremony (March 31) and, like other WWE partners, have presence at WrestleMania Axxess, WWE’s four-day interactive and sponsor-laden fanfest (March 31- April 2 in the Orange County Convention Center).

A new licensing/distribution deal with Foot Locker and Puma offers limited-edition footwear and apparel featuring WWE icons, available nationwide beginning April 1, with special items available only in their Orlando locations.

"When you talk about how we can impact our partners, we have unique positioning. We are at the intersection between sports and entertainment," said Brody. "And we have something others sports and entertainment properties don’t have: a one-stop shopping approach. We can offer a 360-degree approach as to how you market.

"Snickers is a great example. When we talked to the folks at Mars Inc. about one-stop shopping about a 360-degree platform, for us that means a live event, WrestleMania. Then you support it through different forms of media. We have more than 750 million followers on social media across 17 different platforms."

Via its YouTube Channel, WWE said it has had more than 12 billion views over the past 12 months, which places it among the leaders of sports properties on the platform.

Brody said the WWE’s one-stop shopping and 360-degree strategy is epitomized by its Snickers partnership.

"We have superstars, but we don’t integrate one superstar, make one appearance," said Brody. "We have integrated some two dozen of our stars into the campaign, including seven different pieces of content. They stay within the Snickers voice but have their own WWE message. It is amazing how much content we produce, how much our superstars are integrated in to the messages.

"We want to make it easy for partners to activate across all of our platforms. It is seamless. We deliver for them. And then it is incumbent for my team and me to over-deliver," said Brody.

WWE said that WrestleMania 32 in AT&T Stadium generated an event record $170.4 million in spending by visitors to the Dallas/Arlington region, the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

WrestleMania 34 is scheduled for the Mercedes-Benz Superdome in New Orleans, April 8, 2018.

In addition to WWE stars, fans at WrestleMania 33 will see music stars.

Scheduled to perform on April 2 are Pitbull, who will be joined by Flo Rida, Stephen Marley and LunchMoney Lewis.

WWE in also dedicated to its cause marketing efforts. Among the platforms is Superstars for Hope, a global online fundraising campaign with Prizeo,  a trip to WrestleMania 34, with proceeds benefiting Boys & Girls Clubs of America. (Details here.)

WWE and its stars will also be involved on the ground during WrestleMania 33 Week, continuing a tradition from past WrestleMania stops.

"Our partners have really embraced the platform of WrestleMania Week, including more than two dozen corporate social responsibility events," said Brody. "We want to celebrate the event, create amazing content and stream live on WWE Network, but we also want to leave a lasting impact on the community and the region.

"Vince McMahon (majority owner, CEO, chairman), Stephanie McMahon (chief brand officer) and Michelle Wilson (chief revenue and CMO) take this very seriously," he said.

As for the future of WWE and WrestleMania.

"We certainly are on the right path," said Brody. "We are resonating not just with core fans but casual and even people who are not WWE fans. You see us everywhere. The Today Show. ESPN. Our partners at NBCU. We are a key piece of the overall sports and entertainment landscape. And the culture landscape.

"And what makes it fun is that you never know what will happen."

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