WWE Deal Puts Steve Austin, 'Macho Man', Ric Flair, Undertaker Into Foot Locker
Tuesday, March 21, 2017 at 02:42PM
NYSportsJournalism.com in Clyde Frazier, Foot Locker, Puma, Steve Austin, Undertaker, WWE, WWE, WrestleMania 33, sports marketing

By Barry Janoff

March 21, 2017: WrestleMania 33 is less than two weeks away, and many of the biggest stars in the WWE sky will be in Orlando's Camping World Stadium on April 2.

In anticipation of their mega-event, WWE has united some of its legendary stars via a new licensing and distribution alliance with Foot Locker and Puma.

WWE said it has created a collection of footwear and apparel that features such icons as  "Stone Cold" Steve Austin, The Ultimate Warrior, "Macho Man" Randy Savage, Ric Flair, André the Giant and Undertaker.

The WWE-licensed products will be available in 33 select Puma Lab Powered by Foot Locker locations nationwide in limited edition, beginning April 1 (on a first-come, first-serve basis).

The collection will also include limited pairs of WWE-inspired white Puma Clydes — named for Walt "Clyde" Frazer, a longtime endorser and member of the Naismith Memorial Basketball Hall of Fame — in custom boxes.

An additional 23 pairs of black Puma Clydes will be sold exclusively in Orlando (SMRP $499) with Undertaker imagery and packaged in a collectible sneaker casket, according to WWE and Foot Locker.

"We are thrilled to partner with Foot Locker on a new product line that will not only engage our current fan base, but appeal to new fans as well," Casey Collins, evp-consumer products for WWE, said in a statement. "Integrating WWE Legends on exclusive Foot Locker footwear and apparel brings WWE's culture to life in new and exciting ways."

According to John Hochadel, vp-DMM Product for Foot Locker, "At Foot Locker, our focus is always on further extending sneaker culture for our core consumers. We're excited about partnering with WWE to bring this special product story to life with Peter and Puma, for both the WWE and sneaker communities nationwide."

WWE is anticipating record-setting numbers from WrestleMania 33.

WrestleMania 32 last April generated $170.4 million in direct, indirect and induced impact derived from spending by visitors to the Dallas/Arlington region — including $25 million spent on hotels and accommodations and $8.4 million in area restaurants — and also generated about $23.8 million in federal, state and local taxes, according to a study conducted for WWE by the Enigma Research Corp.

WWE said that was a new record for WrestleMania’s economic impact and marked the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

In addition, the crowd of 101,763 fans in AT&T Stadium (home to the NFL’s Dallas Cowboys) made it the highest-grossing and best-attended event in WWE history.

WWE said that revenue in 2016 increased 11% to $729.2 million, the highest in the company’s history, including record levels of revenue from its network, television, live event, venue merchandise and WWE Shop segments, according to the company’s financial year-end report.

The new WWE Legends collection is curated by DJ/host and WWE enthusiast Peter Rosenberg.

For release procedures and store locations, visit Foot Locker's Launch Locator.

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