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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan152018

WWE 'Mixed Match Challenge' Going The Distance For Cause-Marketing Charities

Special to NYSJ Sports-Entertainment Business News Service

January 15, 2018: WWE’s new 12-episode in-ring series, Mixed Match Challenge, which will stream live in the U.S. exclusively on Facebook Watch on Tuesday nights beginning Jan. 16 (10 PM ET), is not just about winning in the ring.

Airing in 20-minute segments, Mixed Match Challenge will feature male and female WWE Superstars from Raw versus stars from SmackDown Live “competing in a single-elimination mixed tag-team tournament to win $100,000 to support the charity of their choice.”

In addition to the grand prize, each team's charitable organization will automatically receive $10,000.

Prior to the first episode, WWE has unveiled the 12 charitable organizations paired up with WWE Superstars competing in WWE Mixed Match Challenge.

“Giving back is in WWE's DNA and part of our long history, so we are thrilled that each Mixed Match Challenge team will compete to win the grand prize of $100,000 to support organizations that are truly important to them,” Michelle Wilson, WWE chief revenue and CMO, said in a statement.

“This unique and exciting content partnership with Facebook allows us to raise awareness and funds for important initiatives and supports our mission of putting smiles on people's faces around the world."

WWE has been promoting the series across its digital and social footprint, including a new Facebook Watch show page dedicated to Mixed Match Challenge.

A promotional trailer has been on-air during Monday Night Raw and SmackDown.

Each team also filmed a video to promote the event and their respective charities. Among them:

Elias & Bayley: Americares helps save lives and improve health for people affected by poverty or disaster.

Jimmy Uso & Naomi: Boys & Girls Clubs of America provides the resources needed to enable all young people, especially those who need them most, to reach their full potential as productive, caring, responsible citizens.

Braun Strowman & Alexa Bliss: Connor’s Cure raises awareness and funds for pediatric cancer research, in partnership with The V Foundation and Children’s Hospital of Pittsburgh.

Bobby Roode & Charlotte Flair (pictured): Girl Up, a United Nations Foundation initiative, inspires and connects girls globally through its leadership program that positions girls to be changemakers in their communities.

Rusev & Lana: Global Citizen encourages the collective actions of people around the world with the goal of ending extreme poverty by 2030.

Alicia Fox & Goldust: Hire Heroes USA empowers U.S. military members, veterans and military spouses to succeed in the civilian workforce.

Big E & Carmella: KaBOOM! is dedicated to making sure all kids get the childhood they deserve through great, safe places to play.

Shinsuke Nakamura & Natalya: Make-A-Wish creates life-changing wishes for children with critical illnesses.

The Miz & Asuka: Rescue Dogs Rock is an animal rescue organization whose goal is to provide homeless, neglected or abused dogs the medical care they need and the loving home they deserve.

Sami Zayn & Becky Lynch: UNICEF works in more than 190 countries and territories to put children first and works toward the day when no children suffer from preventable causes. UNICEF USA supports UNICEF's work through fundraising, advocacy and education in the United States.

Finn Bálor & Sasha Banks: Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to empower people with intellectual disabilities.

Apollo Crews & Nia Jax: Susan G. Komen’s mission is to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.

Facebook Watch is a new platform for shows on Facebook where brands can build and engage with a community of fans.

According to WWE, “Each 20-minute episode will reflect a progressive approach to production, with elements optimized for mobile consumption, experimentation and social interaction, including the ability for fans to engage with Superstars during the show. In addition, fans will have the opportunity to select match-ups, match stipulations and more, on Facebook.”

Facebook Watch is available on desktop, mobile and connected TV apps. Fans can follow WWE Mixed Match Challenge to add episodes to their personal Watchlists.

New WWE Series Pits Raw Vs. SmackDown Stars On Facebook Watch

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